HomeMy WebLinkAbout10.D.2. Acceptance of Resignation and Authorization to Advertise for Communications Coordinator 1o .o..
CITY OF SHAKOPEE
Memorandum
TO: Mayor and City Council
Mark McNeill, City Administrator
FROM: Kris Wilson, Assistant City Administrato jQ k #'
SUBJECT: Acceptance of Resignation and Authorization to Advertise for
Communications Coordinator
DATE: September 28, 2012
Action Sought
The City Council is asked to accept, with regret, the resignation of Lori Cram from the position
of Communications Coordinator, adopt an updated job description for the position and authorize
staff to begin the hiring process.
Background
Ms., Cram was hired as the City's Communications Coordinator in October of 2006. After six
years of service to the City, she has submitted notice of her resignation, effective October 12,
2012.
The resignation was received just as the Council packet for this meeting was being finalized.
Therefore, staff would like to take a day or two to review and make any necessary updates to the
position description and bring that forward for approval at Tuesday night's meeting so that the
recruitment and hiring process for Ms. Cram's successor can begin as soon as possible.
Relationship to Vision:
This is a housekeeping item (Goal F).
Requested Action
After reviewing an updated job description Tuesday night, the Council is asked to offer a motion
to accept, with regret, the resignation of Lori Cram from the position of Communications
Coordinator, to adopt the updated job description and to authorize staff to begin the hiring
process to fill the vacancy.
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City of Shakopee CI���', C 'V�
Position Description
Position Title: Communications Coordinator
Department: Administration
Reports To: Assistant City Administrator
FLSA Status: Non-Exempt
Approved:
POSITION SUMMARY
This position is responsible for bringing professional communication skills and tactics to City efforts to
inform, educate and communicate with residents,businesses, employees and other stakeholders.
Responsible for content, organization and layout of electronic and print newsletters, City website,press
releases, brochures and other informational pieces. Coordinates City's social media tools and accounts.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
• Plans, coordinates and prepares both electronic and print newsletters; including soliciting story
topics and content,writing articles,proofreading and editing; and page layout.
• Assists City departments with the preparation of brochures,press releases and other informational
documents for both internal and external use.
• Responsible for content, organization and layout of external City website and internal employee
intranet site. Works with individual departments to identify, format and publish relevant
information and with IT staff to resolve any technical difficulties related to the website.
• Guides the City's use of social media tools such as Facebook and Twitter.
• Establishes and maintains positive relationships with representatives of local and regional media
outlets. Distributes news and information to appropriate and varied outlets in order to reach the
target audience.
• Works to continuously expand the reach of the City's communication efforts and to continually
improve and refine the accuracy, clarity and presentation of information far its intended audience.
• Researches and follows trends and developments in the communications field. Recommends
implementation of those likely to advance the City's communication goals.
• Assists Telecommunications Coordinator with production of Government Access programming
by identifying and suggesting topics and assisting with research and script preparation.
• Performs other related duties as apparent or assigned or apparent.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each
essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill,
and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities
to perform the essential functions.
EDUCATION and/or EXPERIENCE
Bachelor's degree in communications,public relations,journalism or related field and two-years related
experience; or equivalent combination of education and experience. Local government experience
desirable.
LANGUAGE SHILLS
Must have excellent written and oral communication skills; ability to read and interpret a wide variety of
documents containing a range of technical terminology and information; ability to communicate complex
and technical information to a diverse audience including City residents, local businesses, elected officials
and members of the media.
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� MATHEMAT�CAL SKILLS
Ability to work with mathematical concepts. Ability to apply concepts such as fractions,
percentages, ratios, and proportions to practical situations.
REASONING ABILITY
Ability to solve practical problems and deal with a variety of concrete variables in situations where only
limited standardization exists.Ability to carry out instructions furnished in written, oral, diagram, or
schedule form.
CERTIFICATES,LICENSES,REGISTRATIONS
The applicant must have a valid Minnesota driver's license.
OTHER SKILLS AND ABILITIES
Experience with Windows-based desktop publishing software, such as PageMaker, Photoshop and Adobe
Acrobat. Basic photography skills highly desirable.
Broad understanding of the role, functions, and responsibilities of city government. Demonstrates the
ability to establish and maintain good working relationships with co-workers and the public. Must be able
to prioritize work load and manage multiple projects or tasks at a time.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be
met by an employee to successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk and hear. The employee
frequently is required to walk; sit; use hands to finger,handle, or feel objects, tools, or controls; and reach
with hands and arms. The employee is occasionally required to stand and stoop, kneel, crouch, or crawl.
The employee must occasionally lift and/or move up to 35 pounds. Specific vision abilities required by
this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the
ability to adjust focus.
WORK ENVIRONMENT The work environment characteristics described here are representative of
those an employee encounters while performing the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually quiet.
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City of Shakopee ��� � �
Position Description � �
Position Title: Communications Coordinator
Department: Administration
Reports To: Assistant City Administrator
FLSA Status: Non-Exempt
Approved:
POSITION SUMMARY
This position is responsible for bringing professional communication skills and tactics to City efforts to
inform, educate and communicate with residents, businesses, employees and other stakeholders.
Responsible for content, or�anization and lavout-�e�a�iex-of��electronic and�rint-� �
.,u.., ,,.,,��,,,.�Y� o0 0 „�offo..� ,. .,to.,+� ,. .,+:,, �a �., ,.F,.oCity website;—a-t3�
newsletter1�.. �...,�.«�� „� ��•�
:��:,,,�.�,:*t, +�.o...,e...,..,,+:,,., „��..-,.,.�.....,,�
u����«�.s . ��.r�._� ,press releases,brochures and other informational ieces.
Coordinates�City's social media tools and accounts.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
� • Plans, coordinates and prepares both electronic and print ' newsletters; including
soliciting story topics and content,writing articles, proofreading and editing; and page layout.
• Assists City departments with the preparation of brochures,press releases and other informational
documents for both internal and external use.
!Responsible for content, organization and layout of external City website and internal employee
intranet site. Works with individual departments to identify, format and publish relevant
information re-r'�-�ti����°. `x��-and with IT staff°�a ������'*^�*to resolve any technical
difficulties related to the website.
•—Guides the Citv's use of social media tools such as Facebook and Twitter.
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• Establishes and maintains positive relationships with representatives of local and re�ional media
outlets. Distributes news and information to a�ropriate and varied outlets in order to reach the
ta�et audience.
• Works to continuously expand the reach of the City's communication efforts and to continually
improve and refine the accurac ,Y clarity and presentation of information for its intended audience.
; .
• Researches and follows trends and developments in the communications field. Recommends
implementation ofthose likelv to advance t}ie Citv's communication �oals.
• Assists Telecommunications Coordinator with production of Government Access programming
by identifying and suggesting topics and assisting with research and script preparation.
• Performs other related duties as apparent or assigned ar apparent.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each
essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill,
and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities
to perform the essential functions.
EDUCATION and/or EXPERIENCE
Bachelor's degree in communications,public relations,journalism or related field and two-years related
experience; or equivalent combination of education and experience. Local government experience
desirable.
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LAPCGUAGE SKILLS
Must have excellent written and aral communication skills; ability to read and interpret a wide variety of
documents containing a range of technical terminology and information; ability to communicate complex
and technical information to a diverse audience including City residents, local businesses, elected officials
and members of the media.
MATHEMATICAL SKILLS
Ability to work with mathematical concepts. Ability to apply concepts such as fractions,
percentages, ratios, and proportions to practical situations.
REASONING ABILITY
Ability to solve practical problems and deal with a variety of concrete variables in situations where only
limited standardization eXists. Ability to carry out instructions furnished in written, oral, diagram, or
schedule form.
CERTIFICATES,LICENSES,REGISTRATIONS
The applicant must have a valid Minnesota driver's license.
OTHER SKILLS AND ABILITIES
Experience with Windows-based desktop publishing software, such as PageMaker, Photoshop and Adobe
Acrobat. Basic photography skills highly desirable.
Broad understanding of the role, functions, and responsibilities of city government. Demonstrates the
ability to establish and maintain good working relationships with co-workers and the public. Must be able
to prioritize work load and manage multiple projects or tasks at a time.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be
met by an employee to successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job,the employee is regularly required to talk and hear. The employee
frequently is required to walk; sit; use hands to finger,handle, or feel objects,tools, or controls; and reach
with hands and arms. The employee is occasionally required to stand and stoop,kneel, crouch, ar crawl.
The employee must occasionally lift and/or move up to 35 pounds. Specific vision abilities required by
this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the
ability to adjust focus.
WORK ENVIRONMENT The work environment characteristics described here are representative of
those an employee encounters while perfarming the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually quiet.