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HomeMy WebLinkAbout12.B. Shakopee Sponsorship Program CITY OF SHAKOPEE J ~. B. Memorandum TO: Mayor and City Council Mark McNeill, City Administrator FROM: Jamie Polley, Director of Parks, Recreation & Natural Resources SUBJECT: Shakopee Sponsorship Program DATE: July 7, 2009 INTRODUCTION The City Council is asked to approve the recommendation of the PRAB to adopt the proposed Shakopee Sponsorship Programs. BACKGROUND During the construction of the Shakopee Community Center the Lion's Club and the Rotary Club donated a significant amount of money to the City to furnish various areas of the Community Center. In return the area around the fireplace in the lobby of the Community Center was named the Lion's Den after the Lion's Club and the large meeting room was named the Rotary Room after the Rotary Club. Although no solid documentation can be found regarding the exact amounts given or if there were any agreement between the groups and the City it is recollected that each group gave approximately $25,000. As of January 1, 2009 the cable access studio has moved out of the Community Center and the Parks and Recreation Department obtained use of the cable studio room for programs and meeting space. Calling the room the cable studio is confusing to the public and therefore staff would like to obtain proposals from groups, organizations or businesses to rename the cable studio. Along with renaming the cable studio the sponsorship program identifies other areas in which the City could raise funds to enhance facilities or programs or to offset the cost of one time projects. Staff has developed two preliminary sponsorship programs (Attachment A & B). The sponsorship programs set parameters for individuals, groups or organizations wishing to sponsor a City facility or program and obtain naming rights. The City of Eden Prairie obtained sponsors for all of their community center rooms and ice arena facilities. The funds raised from their sponsorship program were used to construct their 3rd sheet of ice. The Eden Prairie program established the sponsorship amounts, requirements of the groups, what the group received in return (naming rights, plaque, community center discount, etc), payment options and length of contract. DISCUSSION Staff is proposing a Facility Sponsorship Program and an Activity/Supplies Sponsorship Program. The Facility Sponsorship Program establishes naming rights for facilities for 10 years for a specific fee. The Activity/Supplies Sponsorship Program provides sponsorship options for smaller supplies and large parks and recreation activities and special events. The sponsorship of activities or supplies would provide the sponsor with advertising for one year. The funds received from the sponsorship program would be utilized to purchase furnisher and supplies for the sponsored facility. Excess funds would be placed in an escrow account to be used for one time large items within the Community Center or Ice Arena. Staff presented the proposed Shakopee SRonsorship Program to the PRAB on April 27, 2009 and June 22, 2009. The PRAB provided staff with the following feedback: . Groups would not specifically determine what the sponsorship money would be used for. Staff would inform the sponsoring group of how the sponsorship funds were allocated to their sponsored area or within the Community Center. . Donators would be recognized with a uniform plaque or banner outside of the sponsored area. Their business would be highlighted in the activity brochures and during special events. . Sponsorships will be open to all groups upon approval of the organization or business by the PRAB. . Staff would work with the sponsoring group on an acceptable name for the sponsored area. . Each area would have a different rate. . Uniform sponsorship length to be set at 10 years. . Schleper Stadium would not be available for sponsorship. . Full payment of sponsorship is preferred but staff will work with each group on a case by case basis. . Keep separate programs for facilities and activities/supplies. . Sponsorship incentives would be offered to fit appropriately with the sponsor. . Future development naming rights criteria (Le. 2nd sheet of ice or senior center) would be considered at the time a sponsor came forward. RELATIONSHIP TO VISION B- High Quality of Life REQUESTED ACTION The City Council, if concur, offer Resolution No. 6921, A Resolution of the City of Shakopee, Minnesota, Adopting the Shakopee Sponsorship Program, and move its adoption. RESOLUTION NO. 6921 A Resolution Of The City Of Shakopee, Minnesota, Adopting The Shakopee Sponsorship Program WHEREAS, The Park and Recreation Advisory Board recommends adopting the Shakopee Sponsorship Program; and WHEREAS, the City Council desires to allow individuals, groups or organizations to sponsor City facilities, programs or special events. NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF SHAKOPEE, MINNESOTA, that the Shakopee Sponsorship Program, attached hereto and made a part hereof, is hereby adopted. Adopted in session of the City Council of the City of Shakopee, Minnesota, held this 7th day of July, 2009. Mayor of the City of Shako pee Attest: City Clerk Attachment A City of Shakopee, MN Parks, Recreation & Natural Resources COMMUNllYPRIDE SINCE 1857 Facility Sponsorship Program Dear Business Owner, Civic Group or Citizen: Welcome to our Sponsorship Program! We're delighted that you have displayed an interest in assisting the Parks, Recreation & Natural Resources Department to enhance the quality of life for the citizens of Shakopee. It's always exciting when someone can make a long-lasting contribution to future generations. We all know the importance of safe and enjoyable participation in leisure and recreation programs and the intangible rewards it provides. Shakopee is devoted to providing the best recreation and park facilities and recreation programs for the City of Shakopee residents with limited resources. Your Participation in this partnership program helps the city enhance those facilities and/or programs. From sponsoring a room at the Community Center or a city baseball field to sponsoring a particular youth program or a yearly special event, the parameters of your contribution are endless. The Facility Sponsorship Program contains some examples of how you can influence someone's life through recreation. Please take a few moments to read through this catalogue and identify a facility you'd be interested in sponsoring. Sponsorships and sponsors preferred display name are subject to the approval of the Parks and Recreation Advisory Board. In return for your contribution, you will receive public recognition acknowledging your support and naming rights of facility rooms or structures for a period of 10 years. Additional . sponsorship incentives maybe available. The City recommends full payment ofthe sponsorship amount. Staff will work with each group if an alternate payment option is needed. Or if you wish, your contribution can be confidential. Whichever avenue you choose, you can be assured that your contribution will be greatly appreciated. Feel free to call the Parks, Recreation & Natural Resources Department at 233-9500 for more information. Thank you in advance for your consideration and interest. Sincerely, Jamie Polley, CPRP Director of Parks, Recreation & Natural Resources City of Shakopee, MN jpolley@ci.shakopee.mn.us SHAKOPEE COMMUNITY CENTER The Shakopee Community Center offers fitness equipment, a gym, a walking track, fitness classes and meeting space. It is also home to the Shakopee Ice Arena, Enigma Teen Center and the Shakopee Skate Parle Within the Shakopee Community Center you will find the Rotary Room and Lion's Den. These spaces were named after civic organizations that donated a significant amount to the Community Center. The funding was used to furnish and continually enhance the areas. There is now the opportunity to sponsor the remaining rooms at the Shakopee Community Center. Groups or individuals that make significant contributions to a specific room in the community will be given naming rights to that room for a period of 10 years. - Cable Studio $25,000 - East Gym $50,000 - West Gym $50,000 - Walking Track $20,000 - Enigma Teen Center $50,000 (Sponsorship recognition only- Name will remain Enigma) - Fitness Room $100,000 - Locker room $20,000 ea. SHAKOPEE ICE ARENA The Shakopee Ice Arena is open 11 months out of the year for practices, games, recreational skating, lessons, camps, and tournaments by local and surrounding community organizations. The city-operated arena is home to the Shakopee High School boys and girls hockey teams and the Shakopee Youth Hockey Association. The Shakopee Ice Arena's mission is to work with youth, their families and the community to provide a fun and safe environment while exploring all that skating has to offer. Groups or individuals that make significant contributions to a specific room in the ice arena will be given naming rights to that room for a period of 10 years. - Large Locker Room $20,000 ea - Small Locker Room $15,000 ea - Concession Stand $25,000 PARKS SYSTEM The Shakopee parks system, With 412.5 acres of developed parks, 194.8 acres of undeveloped park land and open space and over 20 miles of trails, provides numerous facilities for an abundance of activities. From shelter rentals for family and group outings, to playground equipment for the kids, to sports fields for adult and children athletics, to a quiet retreat from the everyday hustle and bustle, the parks can meet the needs of many users. With the increasingly importance ofleisure time in America, parks systems must continually expand and modernize to satisfy its users. The items listed below are therefore provided for your consideration in our sponsorship program. Advertising/Sponsorship Ball Diamond Sponsorship $ 1500/yr or $4250/3 yrs - Groups or individuals that make significant contributions to a city ball diamond will be given naming rights to that field for a period of 1-3 years depending on sponsorship chosen. - Sponsors will receive a 4' X 6' full color banner with their name or logo displayed on the ball diamond. The sponsor's name will be used on schedules and publications describing the field. Concession Stand- 10 years $20,000 Shelters - 10 years $50,000 each Tennis Courts - 10 years $15,000 each Disc Golf Course - 10 years $20,000 Development & Construction of Shakopee Ball Diamond Improvements (lighting, fencing) $10,000 and up Playground Equipment $10,000 and up Skate Park Equipment $2,000 and up SANDVENTURE AQUATIC PARK & AQUATICS PROGRAMMING Shakopee's SandVenture Aquatic Park continues to be a standout facility in the provision of quality recreation. The pool strives to meet the needs of citizens by providing programs such as Learn to Swim, introductory snorkeling and scuba classes, boating safety, birthday parties and special events. The facility features a support building with a concession stand, family changing rooms, picnic area, and locker rooms. This unique water park is a sand bottom chlorinated pool that is surrounded by a sand beach and a sand play area. It also features a 300' waterslide, two 12'drop slides and a diving board. The height requirement to use the slides is 48". Because ofthese features, the use continually increases. Thus the following items would facilitate the ability of the community pool to meet the growing needs of the community. Sponsorship is available for 10 years. Large 300' waterslide $20,000 Small waters1ides $10,000 each Shade Structures $15,000 each Concession Stand $25,000 FUTURE FACILITIES 2nd Sheet of Ice Cost Varies (Rink, locker rooms, meeting room, concession stand) Senior Center Cost Varies (Kitchen, computer area, activity/meeting room) Huber Park Shelter $150,000 Attachment B City of Shakopee, MN Parks, Recreation & Natural Resources COMMUNllYPIIDESINCE 1857 Activity/Supplies Sponsorship Program Dear Business Owner, Civic Group or Citizen: Welcome to our Sponsorship Program! We're delighted that you have displayed an interest in assisting the Parks, Recreation & Natural Resources Department to enhance the quality oflife for the citizens of Shakopee. It's always exciting when someone can make a long-lasting contribution to future generations. We all know the importance of safe and enjoyable participation in leisure and recreation programs and the intangible rewards it provides. Shakopee is devoted to providing the best recreation and park facilities and recreation programs for the City of Shakopee residents with limited resources. Your Participation in this partnership program helps the city enhance those facilities and/or programs. From sponsoring a room at the Community Center or a city baseball field to sponsoring a particular youth program or a yearly special event, the parameters of your contribution are endless. The Activity/Supplies catalogue contains some examples of how you can influence someone's life through recreation. Please take a few moments to read through this catalogue and identify a program you'd be interested in sponsoring. Sponsorships and sponsors preferred display name are subject to the approval of the Parks and Recreation Advisory Board. In return for your contribution, you will receive public recognition acknowledging your support and advertising for one year. The City recommends full payment of the sponsorship amount. Staff will work with each group if an alternate payment option is needed. Or if you wish, your contribution can be confidential. Whichever avenue you choose, you can be assured that your contribution will be greatly appreciated. Feel free to call the Parks, Recreation & Natural Resources Department at 233-9500 for more information. Thank you in advance for your consideration and interest. Sincerely, Jamie Polley, CPRP Director of Parks, Recreation & Natural Resources City of Shakopee, MN jpolley@ci.shakopee.mn.us P ARKS SYSTEM The Shakopee parks system, With 412.5 acres of developed parks, 194.8 acres of undeveloped park land and open space and over 20 miles of trails, provides numerous facilities for an abundance of activities. From shelter rentals for family and group outings, to playground equipment for the kids, to sports fields for adult and children athletics, to a quiet retreat from the everyday hustle and bustle, the parks can meet the needs of many users. With the increasingly importance of leisure time in America, parks systems must continually expand and modernize to satisfy its users. The items listed below are therefore provided for your consideration in our sponsorship program. Picnic Tables $150 ea. Soccer Goal Posts $2,000 Bleachers $2,000 Tennis nets $100 ea. Playground surfacing $1,000 Benches and Trees can be donated through the City's Donations from the Heart Program. SANDVENTURE AQUATIC PARK & AQUATICS PROGRAMMING Shakopee's SandVenture Aquatic Park continues to be a standout facility in the provision of quality recreation. The pool strives to meet the needs of citizens by providing programs such as Learn to Swim, introductory snorkeling and scuba classes, boating safety, birthday parties and special events. The facility features a support building with a concession stand, family changing rooms, picnic area, and locker rooms. This unique water park is a sand bottom chlorinated pool that is surrounded by a sand beach and a sand play area. It also features a 300' waterslide, two 12'drop slides and a diving board. The height requirement to use the slides is 48". Because of these features, the use continually increases. Thus the following items would facilitate the ability of the community pool to meet the growing needs of the community. Safety and Training Equip. Program Ideas 3 Rescue tubes $70 ea. Tot Dock $500 ea. Backboard straps and head immobilizer $125 AED trainer $550 1 Resusci Annie $200 Canoes w / gear $500 ea. SPECIAL EVENTS . The Shakopee Parks, Recreation & Natural Resources Department is always examining how to widen the parameters of its services and programs. One method is to conduct annual events and special events. Parks and Recreation would like to expand its special event provisions, and sponsoring these events is a great way for a business or civic organization to receive recognition and publicity. The following is a list of programs you could support. But keep in mind; in recreation there are very few limitations to having fun. If you have an idea in mind, let us help you turn it into reality! Summer Carnival Items or $ accepted Prizes and games Happy Birthday America Parade Items or $ accepted Prizes for the children, entertainment and refreshments. Scary Skate $100 Halloween candy for the children, entertainment Dog Days of Summer Splash Bash $500 DJ, games and prizes Skating with Santa $100 Candy and prizes for the children Aquatic Center Gold Fish Hunt $200 Gold Fish & entertainment Community Center Fitness Challenges $2,000 T -shirts, Prizes Huber Park Performance Series/Movies in the Park $500 & up Entertainment, prizes, games for the children Teen Battle ofthe :Bands $200 & up Skateboarding Competitions Items or $ accepted Senior Expo $300 & Items Wheelies $300 & Items Let's Go Fishing $300 & Items YOUTH PROGRAMS Shakopee Parks, Recreation & Natural Resources is constantly striving to offer diverse educational and instructional program for all ages. Skill development, social interaction and physical fitness are a few benefits that participants will enjoy by participating in our programs. The benefits of Parks and Recreation are endless and the value and importance of these programs are evident. Supply Sponsorships $500 NATURAL RESOURCES Shakopee has an abundant of natural resources within the City for everyone to enjoy. There arc two lakes within the City that are used for fishing and recreational activities. A number of native prairie areas have been installed and the City maintains numerous wooded open spaces. Many residents live adjacent to a conservation easement that is set in place to protect large natural wooded areas. Other residents live adjacent to the City's many acres of park and open spaces. In addition many natural resources educational programs are offered. The entire community will benefit from a sponsorship of a native prairie planting, trail signage or other natural resources program. Natural Resources Program $200 Trail Signage $300 Prairie Plantings $1000 HOPE Scholarship Program $75 and up Every year the Shakopee Parks and Recreation Department provide assistance to families who may not be able to afford the recreation activities. Donations to the HOPE program will assist in covering the program fees for low-income families as the need arises. Individuals are required to apply for the HOPE program and supply required documentation. If approved an individual will be granted $75 for the year with a per family limit of$300. VOLUNTEERISM Persons who have given their time and effort in the past have been instrumental in the success of Parks and Recreation's ability to meet the needs of the community. Whether you have a specific project or program in mind or you'd just like to help out, your contribution will be greatly appreciated. If you want to participate in our volunteer program, just give us a call at 233-9500. We'd be delighted to hear from you.