HomeMy WebLinkAbout7.B. City Wide Survey Discussion General Business 7. B.
SHAKOPEE
TO: Mayor and City Council
FROM: Mark McNeill,City Administrator
DATE: 09/02/2014
SUBJECT: City-wide Survey Discussion
Action Sought
For the Council to give direction to staff to hire the Morris Leatherman Company to perform a City-wide telephone
residential survey regarding municipal services.
Background
One of the directives that was given to the City Administrator for 2014 was to"establish and monitor measurable
goals for each City department."
While components of that can be done for individual departments,to establish an overall residents' perception of
municipal service levels,it is recommended that a City-wide survey be undertaken. From a performance
measurement standpoint,it would establish a"baseline"from which to work to improve the view of the levels of
service from the City.
The Morris Leatherman Company(M-L)is well-known in the Twin Cities area for performing statistically-valid
telephone surveys on behalf of city governments and school districts. Area entities that have used M-L include the
Cities of Prior Lake, Savage,Minnetonka,Burnsville,Eden Prairie,Eagan,Lakeville,and Chaska. The company
has also done surveys for the Farmington and Shakopee School Districts. It performed a survey for Shakopee
regarding the Community Center in the late-1990's.
The representative from M-L stated that regularly-scheduled surveys are important for policy makers to accurately
gauge the tenor of the community. He noted that elected officials typically hear from strong supporters of a specific
project,and also from people who are particularly adverse to tax increases. However,he said that 50-60%of the
people are somewhere in the middle. He felt that it was important for policy makers to have accurate information
from which to determine where to place their resources,both in terms of efforts,and funding.
Attached is a sample of some of the questions which are typically asked of a city's residents. He said that the
survey instrument would be tailored for our particular situation. M-L would meet first with stakeholders,including
elected officials,staff,and other community representatives,to establish the topics for which inquiries would
be made. Because this is the first general survey for Shakopee,it's probable that a larger than typical number of
questions would need to be asked. For Shakopee right now,it might be particularly timely to inquire about
opinions for recreation--a second sheet of ice,indoor swimming pool,artificial turf fields,and the like. Questions
could be structured so that the support for various types of funding could be weighed.
Most alternatives to one-on-one interviews,such as on-line opinion polling,are typically not as accurate.
Beginning to end,it is estimated that 90 days'time would be needed. Therefore,the base results could be received
before the end of the year.
3 � i
Recommendation
I recommend that the City hire Morris Leatherman to conduct a survey of Shakopee residents to gauge community
perception and support for municipal projects and services.
Until the full scope is determined,I further recommend authorizing the maximum estimated expenditure of
$22,000;if the questions can be pared down,the cost would be reduced accordingly.
Budget Impact
As shown in the attached proposal,the cost of the project varies by the number of questions asked,and by the
degree of accuracy desired. Four-hundred telephone interviews for a city of our size will yield an accuracy rate of
+1-5%. Increasing the sample to 600 calls increases the accuracy rate to+1-4%. It should be noted that 35-45%of
the calls are made to cell phones,and so people without land-lines are accurately represented as well.
Overall,the cost would range from a low of$13,000(basic survey)to$22,000. Again,as this would be the initial
survey,I recommend budgeting at the high end of that range.
The costs of this survey would be charged to the City Council budget.
If the Council chooses to go ahead,a follow-up survey would not necessarily need to be done annually,although
some cities do that. M-L stated that more typical cycle is every two to four years,with cities of faster rates of
growth often opting for the every other year alternative.
Relationship To Visioning
This supports Goal B, "Positively manage the challenges and opportunities presented by growth,development and
change.
Requested Action
If the Council concurs,it should,by motion,direct Staff to hire the Morris Leatherman Company to perform a
telephone survey regarding municipal services and projects,at a cost not to exceed$22,000.
Attachments: Proposal
Sample Survey
r ;
THE MORRIS LEATHERMAN COMPANY City of Shakopee
3128 Dean Court Residential Survey
Minneapolis, Minnesota 55416 REVISED OCTOBER 2014
Hello, I 'm of the Morris Leatherman Company, a polling
firm located in Minneapolis. We have been retained by the City of
Shakopee to speak with a random sample of residents about
issues facing the community. This survey is being conducted
because the City Council and City Staff are interested in your
opinions and suggestions about current and future city needs. I
want to assure you that all individual responses will be held
strictly confidential; only summaries of the entire sample will
be reported.
1. Approximately how many years have LESS THAN TWO YEARS 1
you lived in Shakopee? TWO TO FIVE YEARS 2
FIVE TO TEN YEARS 3
TEN TO TWENTY YEARS 4
20 TO 30 YEARS 5
OVER THIRTY YEARS 6
DON'T KNOW/REFUSED 7
2 . What do you like most, if anything, about living in Shakopee?
3. What do you think is the most serious issue facing Shakopee
today?
4 . How would you rate the quality of EXCELLENT 1
life in Shakopee - excellent, GOOD 2
good, only fair, or poor? ONLY FAIR 3
POOR 4
DON'T KNOW/REFUSED 5
5. How would you rate the strength of EXCELLENT 1
community identity and the sense GOOD 2
of neighborliness in Shakopee -- ONLY FAIR 3
excellent, good, only fair or POOR 4
or poor? DON'T KNOW/REFUSED 5
6. All in all, do you think things in RIGHT DIRECTION 1
Shakopee are generally headed in WRONG TRACK 2
the right direction, or do you DON'T KNOW/REFUSED 3
feel things are off on the wrong
track?
Moving on. . . .
7 . Do you consider the city portion VERY HIGH 1
of your property taxes to be SOMEWHAT HIGH 2
very high, somewhat high, about ABOUT AVERAGE 3
average, somewhat low, or very low SOMEWHAT LOW 4
in comparison with neighboring VERY LOW 5
cities? DON'T KNOW/REFUSED 6
In 2013, the actual percentage of your property taxes going to
the City of Shakopee was percent.
8 . Would you favor or oppose an in- FAVOR 1
crease in YOUR city property tax OPPOSE 2
if it were needed to maintain city DON'T KNOW/REFUSED 3
services at their current level?
9. And, would you favor or oppose an FAVOR 1
increase in YOUR city property tax OPPOSE 2
if it were used to improve and en- DON'T KNOW/REFUSED 3
hance current city services?
10. When you consider the property EXCELLENT 1
taxes you pay and the quality of GOOD 2
city services you receive, would ONLY FAIR 3
you rate the general value of city POOR 4
services as excellent, good, only DON'T KNOW/REFUSED 5
fair, or poor?
I would like to read you a list of a few city services. For
each one, please tell me whether you would rate the quality of
the service as excellent, good, only fair, or poor? (ROTATE)
EXCL GOOD FAIR POOR DK/R
11. Police protection? 1 2 3 4 5
12. Fire protection? 1 2 3 4 5
13. Storm drainage and flood
control? 1 2 3 4 5
14 . Park maintenance? 1 2 3 4 5
EXCL GOOD FAIR POOR DK/R
15. City-sponsored recreation
programs? 1 2 3 4 5
Now, for the next four city services, please consider only
their job on city-maintained street and roads. That means
excluding interstate highways, state and county roads that are
taken care of by other levels of government. Hence, Highway 169,
and County Roads 16, 17, 83, and 101 should not be considered. How
would you rate . . . .
EXCL GOOD FAIR POOR DK/R
16. City street repair and
maintenance? 1 2 3 4 5
17 . Snow plowing? 1 2 3 4 5
18. Street lighting? 1 2 3 4 5
19. Maintenance of sidewalks and
trails? 1 2 3 4 5
Recently, the City changed its garbage and recycling pickup
hauler. . . .
20. How would you rate the garbage and EXCELLENT 1
recycling pickup -- excellent, GOOD 2
good, only fair or poor? ONLY FAIR 3
POOR 4
DON' T KNOW/REFUSED 5
Moving on. . . .
For each of the following, please tell me whether the City is too
tough, about right, or not tough enough in enforcing city codes on
the nuisances.
TOO NOT ABO DK/
TOU TOU RIG REF
21. Weeds and tall grass
on residential properties? 1 2 3 4
22. Animal control? 1 2 3 4
23. Junk cars? 1 2 3 4
24 . Messy yards? 1 2 3 4
25. Noise? 1 2 3 4
26. Improper storage of garbage
and recycling bins that are
visible from the street? 1 2 3 4
Currently, the City of Shakopee generally enforces codes con-
cerning residential property when a complaint is made. Some
cities take a more active approach and inspect residential neigh-
borhoods for code violations every couple of years.
27 . Would you favor or oppose a more STRONGLY FAVOR 1
active approach by the City in the FAVOR 2
enforcement of residential pro- OPPOSE 3
perty codes? (WAIT FOR RESPONSE) STRONGLY OPPOSE 4
Do you feel strongly that way? DON'T KNOW/REFUSED 5
Thinking about another topic. . . .
28 . Do you feel safe in the City of YES 1
Shakopee? NO 2
DON' T KNOW/REFUSED 3
29. Do you feel safe in your immediate YES 1
neighborhood walking alone at NO 2
night? DON'T KNOW/REFUSED 3
30. How would you rate the amount of TOO MUCH 1
police patrolling in your neigh- ABOUT RIGHT AMOUNT 2
borhood -- too much, about the NOT ENOUGH 3
right amount or not enough? DON'T KNOW/REFUSED 4
31. How would you rate the amount of TOO MUCH 1
traffic enforcement by the police ABOUT RIGHT AMOUNT 2
in your neighborhood -- too much, NOT ENOUGH 3
about right amount or not enough? DON'T KNOW/REFUSED 4
32 . How serious of a problem is traf- VERY SERIOUS 1
fic speeding in your neighborhood SOMEWHAT SERIOUS 2
-- very serious, somewhat serious, NOT TOO SERIOUS 3
not too serious, or not at all NOT AT ALL SERIOUS 4
serious? DON'T KNOW/REFUSED 5
33. And, how serious of a problem are VERY SERIOUS 1
stop sign violations in your nei- SOMEWHAT SERIOUS 2
ghborhood -- very serious, some- NOT TOO SERIOUS 3
what serious, not too serious, or NOT AT ALL SERIOUS 4
not at all serious? DON'T KNOW/REFUSED 5
34 . Please tell me which one you consider to be the greatest
concern in Shakopee? If you feel that none of these
problems are serious in Shakopee, just say so.
Violent crime 00
Traffic speeding 01
Drugs 02
Youth crimes and vandalism 03
Identity theft 04
Business crimes, such as shoplifting
and check fraud 05
Residential crimes, such as burglary,
and theft 06
SOMETHING ELSE ( ) 07
ALL EQUALLY 08
NONE OF THE ABOVE 09
DON'T KNOW/REFUSED 10
Continuing. . . .
The Shakopee Park and Recreation system is composed of the
Community Center, Ice Arena, Sand Venture Aquatic Park, larger
community parks, smaller neighborhood parks, trails, and community
athletic fields . For each of the following facilities, first,
tell me if you or members of your household have used it during
the past year. Then, for those you have used, please rate them as
excellent, good, only fair or poor. If you have no opinion, just
sayso. . . .
NOT EXC GOO FAI PO0 DKR
35. The Community Center? 1 2 3 4 5 6
36. The Ice Arena? 1 2 3 4 5 6
37. Sand Venture Aquatic Park? 1 2 3 4 5 6
38. Larger community parks? 1 2 3 4 5 6
39. Smaller neighborhood parks? 1 2 3 4 5 6
40. Trails? 1 2 3 4 5 6
41. Community athletic fields? 1 2 3 4 5 6
IF "ONLY FAIR" OR `POOR" FOR ANY COMPONENT, ASK:
42 . Why did you rate as (only fair/poor) ?
43. In general, do you feel that YES 1
existing recreational facilities NO 2
offered by the City meet the DON'T KNOW/REFUSED 3
needs of you and members of
your household?
IF "NO, " ASK:
44. What additional recreational facilities would you like
to see the City offer its residents?
45. Have you or members of your house- YES 1
hold participated in any City NO 2
park and recreation programs? DON'T KNOW/REFUSED 3
IF "YES, " ASK:
46. Which ones?
47 . Were you very satisfied, VERY SATISFIED 1
somewhat satisfied, somewhat SOMEWHAT SATISFIED 2
dissatisfied or very dissat- SOMEWHAT DISSATISFIED3
isfied with your experience? VERY DISSATISFIED 4
DON' T KNOW/REFUSED 5
48. Does the current mix of City park YES 1
and recreation programming meet NO 2
the needs of your household? DON'T KNOW/REFUSED 3
IF "NO, " ASK:
49. What program(s) do you feel are lacking?
50. Do you or members of your household currently leave the city
for park and recreation facilities or activities? (IF
"YES, " ASK: ) What would that be?
I would like to read you a list of park and recreation offerings
which could be offered in Shakopee. For each one, please tell me
if you would strongly support the use of city funding for that
offering, somewhat support, somewhat oppose, or strongly oppose
the use of city funding for that offering. (ROTATE)
STS SMS SMO STO DKR
51. An indoor pool and aquatic
center? 1 2 3 4 5
52 . An indoor playground? 1 2 3 4 5
53. Expansion of the Fitness Center? 1 2 3 4 5
54. A second sheet of ice? 1 2 3 4 5
55. A multi-purpose artificial turf
fieldhouse? 1 2 3 4 5
56. Senior Center? 1 2 3 4 5
57 . Visual Arts Gallery? 1 2 3 4 5
58. Community theater space? 1 2 3 4 5
59. Community meeting space? 1 2 3 4 5
The City has had discussion with the School District about the
Central Family Center. The City could repurpose the building for
community gathering space for recreation, programs and meetings.
60. Do you support or oppose the City STRONGLY SUPPORT 1
repurposing the Central Family SUPPORT 2
Center? (WAIT FOR RESPONSE) Do OPPOSE 3
you feel strongly that way? STRONGLY OPPOSE 4
DON' T KNOW/REFUSED 5
Repurposing the Central Family Center and constructing some of the
other proposed amenities could be funded in part by city property
taxes. Suppose the City of Shakopee proposed a development which
you considered to be a reasonable approach.
61. How much would you be willing to NOTHING 1
see your property taxes increase $_. 00 2
to fund this construction? Let' s $_. 00 3
say, would you be willing to see $_. 00 4
your monthly property taxes in- $ . 00 5
crease by $ ? (CHOOSE RANDOM $ . 00 6
STARTING POINT; MOVE UP OR DOWN $ . 00 7
DEPENDING ON RESPONSE) How about DON'T KNOW/REFUSED 8
$ per month?
Continuing. . . .
The City is currently studying moving the City Hall out of
downtown to a location adjacent to the current police station.
62 . Would you support or oppose the STRONGLY SUPPORT 1
use of city funding to relocate SUPPORT 2
City Hall? (WAIT FOR RESPONSE) OPPOSE 3
Do you feel strongly that way? STRONGLY OPPOSE 4
DON' T KNOW/REFUSED 5
The city is exploring options to reduce the noise from the
railroad by creating quiet zones in the community. For each of
the following, please tell me if you would strongly support,
support, oppose or strongly oppose the use of city funding for
that purpose if it lead to reduced noise from trains. (ROTATE)
STS SUP OPP STO DKR
63. Vehicle turning restrictions on Second
Avenue near the railroad tracks . 1 2 3 4 5
64 . Street closures of up to three crossings
over the railroad tracks between
Marschall Road and Rahr Malting. 1 2 3 4 5
Moving on. . . .
65. Do you leave the City of Shakopee YES 1
on a regular or daily basis to go NO 2
to work? NOT EMPLOYED/RETIRED3
DON'T KNOW/REFUSED 4
IF "YES, " ASK:
66. In what city is your job located?
67 . How many minutes does it take FIVE MINUTES OR LESS1
you to get to work? SIX TO TEN MINUTES 2
11 TO 15 MINUTES 3
16 TO 20 MINUTES 4
21 TO 25 MINUTES 5
26 TO 30 MINUTES 6
OVER 30 MINUTES 7
DON'T KNOW/REFUSED 8
68 . How would you rate the ease EXCELLENT 1
of getting to and from work GOOD 2
-- excellent, good, only fair ONLY FAIR 3
or poor? POOR 4
DON'T KNOW/REFUSED 5
69. Do you or anyone in your household YES 1
ride public transit on a regular NO 2
basis? DON' T KNOW/REFUSED 3
70. Are there any changes you would make to public transit so it
is more convenient for you?
71. Are you familiar with the Blue YES 1
Express of Minnesota Valley NO 2
Transit Authority? DON' T KNOW/REFUSED 3
Apart from major construction projects in the city. . . .
72. How would you rate the ease of EXCELLENT 1
getting from place to place within GOOD 2
the City of Shakopee - excellent, ONLY FAIR 3
good, only fair or poor? POOR 4
DON'T KNOW/REFUSED 5
Moving on. . . .
I would like to read you a list of characteristics of a community.
For each one, please tell me if you think Shakopee currently has
too many or too much, too few or too little, or about the right
amount.
MANY FEW/ ABOUT D.K. /
MUCH LITT RIGHT REF.
73. service establishments, such
as dry cleaners and auto repair
shops? 1 2 3 4
74 . retail shopping opportunities? 1 2 3 4
75. entertainment establishments? 1 2 3 4
76. dining establishments? 1 2 3 4
Now, I 'd like to ask you some questions about your shopping
habits. . . .
77. Excluding gasoline, what do you consider to be your princi-
pal retail shopping area?
78 . Again, excluding gasoline, about NOTHING 1
what percentage of your retail 1% TO 25% 2
shopping dollar is spent in Shako- 26% TO 50% 3
pee business establishments? 51% TO 75% 4
OVER 750 .% 5
DON'T KNOW/REFUSED 6
79. Excluding gasoline, on average, DAILY 1
how often do you make any pur- WEEKLY 2
chases of goods or services for TWO/THREE MONTHLY 3
yourself or your household from MONTHLY 4
business establishments in Shako- RARELY 5
pee -- daily, weekly, two or three NEVER 6
times per month, monthly, rarely, DON'T KNOW/REFUSED 7
or never?
As the City of Shakopee plans for development in the future. . . .
80. Not including restaurants, what type of retail stores would
you like to see attracted to the City of Shakopee?
IF TYPE OF STORE IS MENTIONED, ASK:
81 . Is there any specific store you would
like to see in the City of Shakopee?
Turning to restaurants. . . .
82. In an average week, what percent NOTHING 1
of your meals do you eat out at a 1% TO 25% 2
restaurant? 26% TO 50% 3
51% TO 75% 4
OVER 75% 5
DON'T KNOW/REFUSED 6
83. And, about what percentage of your NOTHING 1
spending on restaurants is spent 1% TO 25% 2
in Shakopee restaurant establish- 26% TO 50% 3
ments? 51% TO 75% 4
OVER 75% 5
DON'T KNOW/REFUSED 6
84 . What type of restaurants would you like to see attracted to
the City of Shakopee? (PROBE FOR SPECIFICS)
IF A TYPE OF RESTAURANT IS MENTIONED, ASK:
85. Is there any specific restaurant you would like
to see in the City of Shakopee?
Changing topics . . . .
86. Other than voting, do you feel YES 1
that if you wanted to, you could NO 2
have a say about the way the City DON'T KNOW/REFUSED 3
of Shakopee runs things?
During the past few years. . . .
87 . How much do you feel you know A GREAT DEAL 1
about the work of the Mayor and A FAIR AMOUNT 2
City Council -- a great deal, a VERY LITTLE 3
fair amount, very little, or none NONE AT ALL 4
at all? DON'T KNOW/REFUSED 5
88. From what you know, do you approve STRONGLY APPROVE 1
or disapprove of the job the Mayor APPROVE 2
and City Council are doing? (WAIT DISAPPROVE 3
FOR RESPONSE) And do you feel STRONGLY DISAPPROVE 4
strongly that way? DON'T KNOW/REFUSED 5
IF A RATING IS GIVEN, ASK:
89. Why did you rate them as ?
During the past few years. . . .
90. How much first hand contact have QUITE A LOT 1
you had with the Shakopee City SOME 2
staff -- quite a lot, some, very VERY LITTLE 3
little, or none? NONE 4
DON'T KNOW/REFUSED 5
91. From what you have heard or seen, EXCELLENT 1
how would you rate the job per- GOOD 2
formance of the Shakopee city ONLY FAIR 3
staff -- excellent, good, only POOR 4
fair, or poor? DON'T KNOW/REFUSED 5
92 . During the past year, have you YES 1
contacted the City of Shakopee? NO 2
DON'T KNOW/REFUSED 3
IF "YES, " ASK:
93 . On your last contact with POLICE DEPARTMENT 01
City Hall, which Department FIRE DEPARTMENT 02
did you contact -- the Police PUBLIC WORKS 03
Department, Fire Department, ICE CENTER 04
Public Works, Ice Center, NATURAL RESOURCES 05
Natural Resources, Park and PARKS AND REC 06
Recreation, Building Inspec- BUILDING INSPECT 07
tions, Engineering, Planning, ENGINEERING 08
Administration, the Finance PLANNING 09
Department, or the General ADMINISTRATION 10
Information Desk reception- FINANCE DEPT 11
ist? GENERAL INFORMATION12
DON'T KNOW/REFUSED 13
Thinking about your last contact with the City, for each of
the following characteristics, please rate the service as
excellent, good, only fair, or poor. . . .
EXC GOO FAI PO0 DKR
94 . Courtesy of city staff? 1 2 3 4 5
95 . Ease of obtaining the service
you needed? 1 2 3 4 5
96. Helpfulness of city staff? 1 2 3 4 5
Moving on
97 . How would you rate the City' s EXCELLENT 1
efforts in keeping you informed in GOOD 2
a timely manner -- excellent, ONLY FAIR 3
good, only fair, or poor? POOR 4
DON'T KNOW/REFUSED 5
98 . What is your principal source of information about Shakopee
City Government and its activities?
99. How would you prefer to receive information about Shakopee
City Government and its activities?
100 . During the past year, did you YES 1
receive the "Hometown Messenger, " NO 2
the City' s newsletter mailed to DON'T KNOW/REFUSED 3
residents three times a year?
IF "YES, " ASK:
101. Do you or any members of your YES 1
household regularly read it? NO 2
DON'T KNOW/REFUSED 3
102 . How would you evaluate its EXCELLENT 1
content and format -- excel- GOOD 2
lent, good, only fair, or ONLY FAIR 3
poor? POOR 4
DON'T KNOW/REFUSED 5
103 . How would you evaluate its EXCELLENT 1
usefulness -- excellent, GOOD 2
good, only fair or poor? ONLY FAIR 3
POOR 4
DON'T KNOW/REFUSED 5
City Council meetings are available for viewing on the local cable
channel 16 and the city' s website.
104 . How often during the past year FREQUENTLY 1
have you watched City Council OCCASIONALLY 2
meetings - frequently, occasion- RARELY 3
ally, rarely or never? NEVER 4
DON'T KNOW/REFUSED 5
105. Do you have access to the Internet HOME ONLY 1
at home? (WAIT FOR RESPONSE) Do WORK ONLY 2
you have access to the Internet BOTH 3
at work? NEITHER 4
DON'T KNOW/REFUSED 5
IF "YES, " ASK:
106. Have you accessed the City' s YES 1
website? NO 2
DON'T KNOW/REFUSED 3
IF "YES, " ASK:
107 . How would you evaluate EXCELLENT 1
the content of the GOOD 2
City's website -- ex- ONLY FAIR 3
cellent, good, only POOR 4
fair, or poor? DON'T KNOW/REFUSED 5
108 . How would you rate the EXCELLENT 1
ease of navigating the GOOD 2
site and finding the in- ONLY FAIR 3
formation you sought -- POOR 4
excellent, good, only DON'T KNOW/REFUSED 5
fair, or poor?
109. What information would you like to see on the City of
Shakopee' s web site?
110. How would you rate the City' s EXCELLENT 1
overall performance in communicat- GOOD 2
ing key local issues to residents ONLY FAIR 3
in its publications, website, POOR 4
mailings, and on cable television DON'T KNOW/REFUSED 5
-- excellent, good, only fair, or
poor?
Now, just a few more questions for demographic purposes. . . .
Could you please tell me how many people in each of the following
age groups live in your household.
111 . Persons 65 or over? NONE 1
ONE 2
TWO OR MORE 3
112 . Adults under 65? NONE 1
ONE 2
TWO 3
THREE OR MORE 4
113. School-aged children and pre- NONE 1
schoolers? ONE 2
TWO 3
THREE OR MORE 4
114 . Do you own or rent your present OWN 1
residence? RENT 2
REFUSED 3
115. What is your age, please? 18-24 1
(READ CATEGORIES, IF NEEDED) 25-34 2
35-44 3
45-54 4
55-64 5
65 AND OVER 6
116. What is the highest level of LESS THAN HS GRADUATE1
formal education you completed? HIGH SCHOOL GRADUATE2
VO-TECH/TECH COLLEGE3
SOME COLLEGE 4
COLLEGE GRADUATE 5
POST-GRADUATE 6
DON'T KNOW/REFUSED 7
117 . Which of the following categories WHITE 1
represents your ethnicity -- AFRICAN-AMERICAN 2
White, African-American, Hispanic- HISPANIC-LATINO 3
Latino, Asian-Pacific Islander, ASIAN-PACIFIC ISLANDER4
Native American, or something NATIVE AMERICAN 5
else? (IF "SOMETHING ELSE, " ASK: ) SOMETHING ELSE 6
What would that be? MIXED/BI-RACIAL 7
DON'T KNOW 8
REFUSED 9
And now, for one final question, keeping in mind that your answers
are held strictly confidential. . . .
118 . Is your pre-tax yearly household UNDER $50, 000 1
income over or under $75, 000? $50, 001-$75, 000 2
IF "OVER, " ASK: $75, 001-$100, 000 3
Is it over $100, 000? (IF "YES, " $100, 000-$125, 000 4
ASK: ) Is it over $125, 000? OVER $125, 000 5
IF "UNDER, " ASK: DON'T KNOW/REFUSED 6
Is it under $50, 000?
Thank you for your time. Good-bye.
119. Gender (DO NOT ASK) MALE 1
FEMALE 2
120 . REGION OF CITY (FROM LIST)