HomeMy WebLinkAbout10.F.1. Auth. to apply for Right of Way Permit from Scott County for Mural Project on the support wall of 1st Avenue Mini by Pass General Business 10. F. 1.
SHAKO1'EE
TO: Mayor and City Council
FROM: Mark McNeill, City Administrator
DATE: 10/07/2014
SUBJECT: Authorization to Apply for Right-of-Way Permit from Scott County for Mural
Project on the Support Wall of 1st Avenue Mini By-Pass (A, D)
Action Sought
The Council is asked to authorize staff to apply for a right-of-way permit with Scott County,
which would allow Main Street Shakopee to paint a mural on the north wall of the 1st Avenue
mini by-pass in the downtown area.
Background
Main Street Shakopee (MSS)has identified a number of beautification and improvement projects
in the downtown area. Four committees have been formed to "address design, promotion,
economic restructuring, and program organization". One of these, the MSS Design Team, will
concentrate on making visual improvements to the district.
One of the proposed projects of the Design Team is to use public art to make areas more
attractive, and to inform members of the community about Shakopee history and culture. MSS
has identified the north side of the downtown mini by-pass, in the area surrounding the pedestrian
"tunnel" on Holmes Street, to be the location of a painted mural. The mural would be done in
four phases, and would eventually cover the entire sidewalls on the north side of 1st Avenue west
of the bridge, and the Holmes Street tunnel.
One of the committees has put together a preliminary budget, ideas for fund raising, as well as a
proposed schedule. A "launch party" has been scheduled for Saturday, October 25th, to help
generate interest.
The proposed site is apparently owned by Scott County, as it is the northern support wall for CR
69. There is some question as to whether or not that section of the roadway was actually "turned
back" to Scott County from MNDOT. If is was not, the City will work with Scott County to
facilitate that getting done. It should not affect the timing of this project.
On behalf of the MSS project, the City Council is asked to authorize City staff to apply for a
right-of-way permit to Scott County to allow for the painting of the mural. If necessary,County
staff will then follow-up with the Scott County Board.
Recommendation
I recommend that the City Council authorize staff to apply for a right-of-way permit to Scott
County, for a mural to be painted on the north side of the First Avenue mini by-pass.
Budget Impact
The intent is that this will be self-funded, in terms of the design and painting. Staff is working
with Main Street Shakopee to make certain that future maintenance costs are minimized to the
greatest extent possible--a graffiti-resistant "clear coat" covering is recommended to be applied to
the mural. to protect it from vandalism That clear coat would initially be provided as part of the
project, however, it is likely that pressure washing and maintenance will fall to the City. It is also
probable that, over time as interest moves on to other areas, the periodic re-application of the clear
coat and maintenance will be done by the City. The current costs of the clear coat material alone
is about$2.75 per square foot.
Relationship To Visioning
This supports Goal A, "Keep Shakopee a safe and healthy community where residents can pursue
active and quality lifestyles," and Goal D, "Maintain and create strong partnerships with other
public and private sector entities."
Requested Action
If the Council concurs, it should, by motion, direct staff to apply for a right-of-way permit to Scott
County, to allow for the painting of a mural on the north side of the First Avenue mini by-pass.
Attachments: Main Street Mural Project
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Main Street Design is about preserving local
heritage and revitalizing public spaces
through good design. To launch our Design
initiatives, we are bringing Shakopee's
history and culture to life through public art.
Join us in creating a mural at the Holmes
Street tunnel.
Main Street Shakopee is a collaborative
community-wide effort to revitalize historic
downtown and Hwy 101 business corridor.
Get involved.
Contact Main Street Coordinator
Laura Pecaut at (952)445-1660
or mainstreet @shakopee.org
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Chamber&
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HAKOPEE
Shakopee Minnesota
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Main Street Mural Project 2
"A community's downtown is the face it presents to the world. Its condition speaks volumes about the
health of the local economy, whether or not local residents and property owners reinvest in themselves,
and even the history of the community's development. A vibrant downtown affects the community's ability
to attract and retain residents, businesses,jobs and investment that enable a place to thrive."
Minnesota Main Street, Preservation Alliance of Minnesota
WHY A MURAL? WHY NOW?
What impression does downtown Shakopee make on incoming visitors? The 101/61
Southwest Reconnection Project is expected to increase traffic adjacent to Downtown
Shakopee as the route becomes an alternative to the Hwy 169 Ferry Bridge. A fresh,
colorful mural spanning the length of the retaining wall between Hwy 101 and the
Holmes Street Pedestrian Bridge, in view of incoming traffic, would make an excellent
impression! A mural project will welcome visitors to Shakopee, bring to life our unique
history and culture and invigorate and graffiti-proof public spaces.
As a Designated Minnesota Main Street® Community, The Main Street Shakopee
Design Committee is tasked with preserving local heritage and improving the physical
environment of the Main Street District. We see the mural project as a way to not only
bring the value of public art into the district, but also as a starting place and catalyst to
address a variety of design issues.
Value of Public Art: Public art creates a sense of place and identity, establishes a
memorable attraction, expresses community identity and imagination, reveals unique
history, humanizes the built environment, invigorates public spaces, encourages a
positive cultural scene, and increases creative collaboration.
Addressing Design Issues: A variety of design issues have been targeted in recent
discussions including:
• Wayfaring and place-making signage
• Bicycle and pedestrian amenities
• General maintenance of public spaces
• Potential targeted areas in need of beautification
The potential for the mural project to engage widespread involvement throughout
Shakopee makes it a powerful catalyst toward addressing these design issues. The
mural project also addresses two top goals from the County Road 101 Marketing Plan.
GOAL: Increase walkability throughout Downtown/First Ave. A mural creates
an inviting atmosphere, encouraging pedestrians to utilize the Holmes pedestrian
underpass and Minnesota Valley State Trail.
GOAL: Leverage the Riverfront. The mural leverages downtown's riverfront
position through connection and attraction.
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Main Street Mural Project 3
MAIN STREET MURAL PROJECT TIMELINE AND PROCESS
The Main Street Mural Project focuses on beautifying the retaining walls and
surrounding areas of the Holmes Street Pedestrian Tunnel downtown Shakopee. Our
goal is to paint a mural stretching from bridge to bridge on the retaining wall along the
Minnesota River Valley Trail. Main Street Design Team volunteers have outlined a
timeline to make the mural a reality.
October 25, 2014: Launch event
Nov-Jan 2014: Continue organizing volunteers and project process, estimate costs
"If These Walls Could Talk..." Campaign for awareness, community
involvement, and fundraising
• Subject matter/story gathering
• Theme/design submissions and contests + public voting
• Fundraising displays with partners
• Host mural-related events
Finalize approvals, permissions and selection panel
January 2015: Call to artists
Feb-Mar 2015: Commission muralist(s), proceed with final mural selection process
April-May 2015: Prep/beautify tunnel area: cleaning, priming, weeding, fix lighting
May-July 2015: Phase 1 —2 painting (contingent on funding)
July-Sept 2015/16: Phase 3 —4 (contingent on funding)
Phase III Phase IV (City side) Phase 11,4 r se I
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ESTIMATED START-UP COSTS
Promotional Materials $
- posters, postcards
- launch event costs
- community displays
- vinyl banners
(outdoor mural design display)
Social Media + Marketing $
- $50/month, Oct—Mar
- public awareness
- public vote on design
Site Prep $
- supplies for cleaning and prepping mural surfaces
Artist Commission $10 - 35/square foot, or $10,000 - 35,000
We will commission an experienced professional muralist for this project. The total cost
will depend on a variety of factors (size of area commissioned, potential for community
participation painting-in areas, experience level of artist). The estimated range includes
associated costs such as art and site supplies (brushes, scaffolding) and transportation.
To start the project, our goal is to begin with the tunnel headwall and west retaining wall
on the north side of the tunnel, aprox 1,000 square feet.
Paint $
- We are looking into community paint grants, but will require fundraising for paint
Graffiti-Resistant Clear Coat $110/gal
Maintenance $
Phase II-IV $
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Main Street Mural Project 5
START-UP FAQs
How much will the mural cost?
There are many variables including: artist commission rate, complexity of mural design,
opportunities for volunteer painting days, ability to win grants, and potential equipment
costs. We have set an initial fundraising goal of $30,000 to complete phases I-II.
How will we fund the mural project?
The Main Street Design Team is organizing an awareness, community involvement, and
fundraising campaign. Fundraising efforts will be organized at three levels:
• Crowdfunding: This consists of an online kickstarter campaign with donation
levels ranging from $10-300. Our goal is to raise $10,000 from crowdfunding.
• Seedfunding: Seedfunding levels range from $500 and above. These
sponsorship levels are for businesses, clubs, and other groups looking to get
more involved with mural support — hosting events and potentially serving on a
mural selection panel. Our goal is to raise up to $20,000 seedfunding.
• In-Kind: paint, advertising, supplies and equipment donations
Where is the mural located?
The final goal is to execute a vibrant mural stretching from bridge to bridge on the
retaining wall along the riverfront trail. However, that is a large space! We are phasing
the project over time, starting with the sections north and inside the tunnel. We will keep
the big picture in mind when choosing the mural design.
How will the mural design be selected?
Public input! The Design Team will compile mural idea design and theme submissions,
host contests, and engage the Shakopee community in popular votes throughout winter
2014-2015. A muralist will be commissioned as final designs begin to arise. A selection
panel will be formed to make the final design decision, working closely with the muralist.
Who will paint the mural?
A call for artists will go out January 2015, after initial mural themes and designs have
arisen through popular vote. A professional muralist will be commissioned. Often, a
muralist is able to work on the mural features and outlines, and the community can
assist with priming, backgrounds, and large sections on special volunteer painting days.
"If these walls could talk..." What would they reveal?
As a designated Minnesota Main Street Community, Main Street Shakopee has a
strong focus on historic preservation. The mural is an exciting opportunity to visually
represent Shakopee's history, creating a vibrant riverfront district for the future!
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Main Street Mural Project 6
How can I get involved?
There are so many ways...
1. Show your support at the Mural Launch Party on Saturday, October 25, 2-4 PM
at the Holmes Street Pedestrian Tunnel.
2. Join the Main Street Design Team. Contact Main Street Coordinator, Laura
Pecaut, at the Shakopee Chamber and Visitors Bureau.
Phone: (952) 445-1660
Email: mainstreetshakopee.orq
3. Sign up for e-news updates to follow, share and participate in mural progress.
Direct link: http://goo.gl/Ke6Vxv
Main Website: www.shakopee.orq
4. Donate to the cause! The online kickstarter campaign will start up October 7,
2014. Links and information will be shared on social media.
Facebook page: https://www.facebook.com/MainStreetShakopee
Twitter: https://twitter.com/MainStShako
5. Tell your friends and neighbors about the mural. Yes, it's that simple. Sometimes
spreading the word is the most help!