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HomeMy WebLinkAbout7.B. Presentation by the Shakopee Tennis Assoc. on the 3rd Party Assessment and Analysis General Business 7. B. ASA SMAKC)PEE TO: Mayor and City Council Mark McNeill, City Administrator FROM: Jamie Polley,Parks,Recreation&Natural Resources Director DATE: 06/24/2014 SUBJECT: Presentation by the Shakopee Tennis Association on the 3rd Party Assessment and Analysis(A&D) Action Sought The City Council is asked to hear a presentation by the Shakopee Tennis Association on the finding of a 3rd party assessment and analysis of their business plan for a potential indoor tennis facility to be located on Shutrop Park. The City Council will then direct staff on how to proceed. Background On May 21, 2012 the PRAB held a work session with the Tennis Association to further discuss the proposal of an Indoor Tennis Facility located on Shutrop Park. The discussion items included; .Funding sources .Business plan showing sustainability .Discussion of preferred resident usage .How the Fred Wells facility works,how is it funded,and how is it sustained? .Building space with community rooms and shared usage .Who will provide maintenance indoors and outdoors of the facility? The Tennis Association presented their preliminary plan but indicated that a more in depth review of the business plan needed to take place. The Tennis Association indicated that they would move forward with the internal business plan study if the PRAB supported the idea of the facility and the Shutrop Park location. The PRAB gave their support and the Tennis Association completed their internal review of the business plan. The group presented their findings to the PRAB on February 25,2013 and to the City Council on March 19,2013. The City Council endorsed the concept of the Shutrop Park site as the location for the indoor tennis facility through a letter of intent until a 3rd party assessment and analysis was completed. The endorsement was good for up to one year. If the findings are positive and the project is supported and found to be feasible,the Council may be asked at that time for a commitment on the Shutrop Park site. The Tennis Association's next step would be to hire a professional fundraiser. Discussion The STA hired Management Vision,Inc from New York,NY. The market analysis is attached and the STA will present the findings included in the document to the City Council. The executive summary states that"This market analysis indicates that,when considering the current concept of the Shakopee Tennis Club, it is a feasible site given its size and scope. The market analysis indicates a Positive Net Balance overall,with the demand side exceeding the supply. In this case,this club represents the only real supply. It can support the tennis component.Exhibit II(D) describes this analysis and the detailed conclusions. The STA presented the findings to the PRAB on June 9th The PRAB voted 6-0(Hill absent)to recommend to the City Council that the City further support the Shakopee Tennis Association in proceeding with the indoor tennis facility project. When considering this proposal and the location,the City Council should discuss in depth the use of Shutrop Park. The park in total is 46 acres. The usable area is just over 9 acres. Per the purchase agreement for the park at least 8 acres must remain for public use. The tennis facility would fit this definition. In addition to the tennis facility a portion of the park may be needed for a future ponding site for the CR 16 expansion. The pond is incorporated into the tennis design. Relationship to Vision A.Keep Shakopee a safe and healthy community where residents can pursue an active and quality lifestyles. D.Maintain, improve and create strong partnerships with other public and private sector entities. Action Requested The City Council is asked to hear the presentation by the Shakopee Tennis Association on the findings of the 3rd party assessment and analysis of their business plan. The City Council is then asked to provide direction to staff on how to proceed. Attachments: Market Analysis ManagementVision SUM WAR,K d a •- :.. '`xis.,'_ 0 F K"Mk �. , fkx E, Tis ` ' wFry+ s'�F "�a'A.;z'" ? �'F. ?7SaMke�;YRn;�' . �� 1 d �� 5. MAY , 2014 177 EAST 87,TH STREP-T,SUITE'301, NEW YORK,N.Y. 10128 (21'2)98-1-4300 . `(800)778-4411 a FAX(212)987-422 *E-mail:rt gm.ty sion@aol.com- 4 fib+ 1 a k M `r� 5a4k>�a EXECUTIVE SUMMARY �z �F icA a4''4 �p"'� 1 j Rr rL Nd. r. ; ter{' , r. MARKET ANALYSIS No ilqk ti JF ;YC tl�} Sp 1�•u�kk � ��'^�v��'$ 1�P 'atpF M1 e4�d';^ l� 'yb''Fsiat p. y s u� p "' C (ON II� PETITI § ' s D1 § x R` "r R. a c ssi iM ,� 9 It NMI1 WIN- PHYSICAL PLANT MCI �� r � a2yy.�`J�yS 0 J f 2 PROFILE OF AUTHOR EXECUTIVE SUMMARY u I Jai i l, 3�x t�Ly lMVP 'C y E 7 �� ,q* M SUMMARY MARKET ANALYSIS OF THE SHAKOPEE TENNIS CLUB 1. OBJECTIVE The purpose of this study was to conduct a summary market analysis for the proposed improved Shakopee Tennis Club. The Shakopee Tennis Club is to be located in Shakopee, Minnesota. The study was intended to estimate the total number of potential customers who presently fit the profile of a joiner of a tennis club and are currently available in the local marketplace. This report delved into each of the local clubs' market share and the projected number of regular users based on the type of activity used. 2. METHODOLO The author of the report conducted the analysis of the market area for the Shakopee Tennis Club. Management Vision, Inc., secured computerized demographic data through 2014 and used its experience to provide the necessary market,analysis. 3, MARKET Exhibit I (D) highlights the 2014 population characteristics of the .............. tEl NShako p,i 13 customary y I.: m0lef' initions Wfcn e radi re #c ' typical I efflmercial recreation facilities, the pri> maik6t4afined t 7, as 8mW t i n w. ,,Jfrim the la site (l f.1 as d txhei -Of dI 'y R Amountih pe.10 T rk, _­11, r � find 2 t inu.. P.M as 5 p qi _h, e t - h I residential market s p utilized (Exhibit I (D)-8). The primary market is adequate in size and impressive in its demographics. The secondary market is also adequate in size but slightly less impressive than the primary market in its profile. The primary market has high income levels, is extremely well educated, Caucasian with a large Asian-American segment, extremely younger-aged and dominated by white-collar occupations. The secondary market is extremely well educated, white-collar dominant, Caucasian with a small Asian-American segment, average-aged and has above average income levels. 4. �CLUB Each segment of the marketplace was analyzed. The tennis PENETRATIOL4 and daytime marketplaces were then studied using club BLkM industry penetration rates for both the primary and secondary markets. The industry conversion calculations yielded 716 potential regular adult users available to the whole tennis marketplace (Exhibit I (G). 5. COMPETITIVE Exhibits 11 (A) and 11 (B) indicate that there are no tennis ANALYSIS competitors in the combined primary and secondary markets, Exhibits It (C)-(1-3)show maps depicting the overall market area. 6. MARKET SHARE Exhibit 11 (D) breaks down the current local membership for the ANALYSIS market and indicates that portion available as of 2014 to the Shakopee Tennis Club. 7. PROFILE OF Exhibits I (B) and, I (C) indicate that the local market for the POTENTIAL Shakopee Tennis Club compares very favorably with that of CLUB JOINER the typical club based on a. demographic profile of age, ethnicity, income, education and occupation. The primary market is adequate in size as is the secondary. Both are upscale in their profiles. 8. LOCATION & The proposed indoor tennis club is to be located in Shakopee, PHYSICAL Minnesota. It is currently planned to feature 8 indoor tennis PLANT Baao-o-,*�- W courts, a ny, tsmen's &wok erTooms, clas area, a room 'g ftd a lounge. An adequate parking lot i jed on.si g, -AN 'E al ibed in Exh n `&;i- The ir tibit IV It told 9. WILE Wrepod of was sou VE RER iii4s�ii -- i I noted# the0--r,!�'�:�facil,.,,,,'-,.,.'.,-'-%',,,',,--.,���,',�.',-",'k-.","--�.',",', mhi s MR, n."►r Tl lid i'v1fai b Oendoe to be used -In X., M NCLUSIONS This market analysis indicates that, when considering the current concept of the Shakopee Tennis Club, it is a y2ry feasible Arte given its size and scope. The market analysis indicates a Positivfk.Net BaIgnp.1 overall, with the demand side exceeding the supply. In this case, this club represents the only real supply. It can support the tennis component. Exhibit It (D) describes this analysis and the detafledconclusions. EXHIBITS s {� M1ty ams�+�tU:°iY�"�'o-ed�"u"i�r9,`��:.�C; Wx_"'�Y•�b+nn+['nE`!r'T� A. F � �6 S 5 S�•. � kis � -EXHIBITS SHAKOPEE TENNIS CLUB EXHIBIT I (A) Description of Location and Physical Plant EXHIBIT 1 (5) Summary of Profile of Local Resident in Marketplace EXHIBIT I (C) Summary of Key Demographic Characteristics and Trends EXHIBIT I (D)-1(A) Overall 2014 Population & Ethnicity In Primary Market EXHIBIT I (D)-1:(B) Overall 2014 Population & Ethnicity in Secondary Market EXHIBIT I (D)-l(C) Overall 2014 Population & Ethnicity In Total Market EXHIBIT 1 (D)-2(A) Profile of Households In Primary Market EXHIBIT I (D)-2(B) Profile of Households In Secondary Market EXHIF31T kl 0, I Total Mai a Ar F EX.Ht.FIT I (D)�*) Summary of Property Values rlTa fy Make A EXH�I-r 1 (D)-3 Y off V..#11F. alu -01% 4 F4 EXHI* I (D)-3(C) of Val In-T-9 ry ar t EXHIBI T "n I .EXHIBIT I (D)-4(B) Overall Age Breakdown In Secondary Market EX141BIT I (0)-4(C) Overall Age Breakdown In Total Market EXHIBIT I (D)-5(A) Profile of Household income In Primary Market EXHIBIT I (D)-5(B) Profile of Household Income In Secondary Market EXHIBIT I (D)-,5(C) Profile of Household Income:In Total Market EXHIBIT I (D)-6(A) Profile of Educational Attainment & Marital Status In Primary Market EXHIBIT I (D)-6(B) Profile of Educational Attainment & Marital Status In Secondary Market EXHIBIT I (0)-06(C) Profile of Educational Attainment & Marital Status In Total Market EXHIBIT I (D)-7(A) Profile of Type of Household Size In:Primary Market EXHIBIT 1 (I])-7(0) Profile of Type of Household Size In Secondary Market EXHIBIT I (D)-7(C) Profile of Type of Household Size In Total Market EXHIBIT I (U)-8(A) profile of Occupation & Housing Status In Primary Market; EXHIBIT I (D)-8(8) Profile of Occupation & Housing Status In Secondary �l6arket EXHIBIT I (D)-8(C) Profile of Occupation & Housing Status In,Total Market EXHIBIT I (a)-9 Daytimo Marketplace EXHIBIT I (E) Calculations for Tennis`Potential , EXHIBIT I (F) Calculation for DaytimeWorking Member Potential EXHIBIT I (0) Calculations for Projected# Users: EXHIBIT 11 (A) Competitive'Facilities in Prjmary Market �+'�p ��yyyi,,•sa{ t�1, .may ,,g � EXI l l8l , (D) 1� l�f s �pa� 40� Ifs s' e{aorld sRg fi2 � E?CHl T 11 (�a� `� ,F Map of PrlCrSafye5rdenttal etoiaoe � . i� F�CH IT It (C)- m � dap of Sei sid en t arket lace IR st ' ,ke?z�ry ti70lnv`" E. EXHI� II ( )-3 `nY ZaITc tali a ; EXHIBIT �ww_q ,, ed f# Use f Facilities ih Prima �� 6 r S 66 Bary I lark+ets'. x EXHIBIT III (A) Local jalap of Site EXHIBIT III (B) Photographs of Roadways Leading To The Site EXHIBIT Ill (C) Photographs of RoadWays Leading;To The Site EXHIBIT III (C) Photographs of Roadways Leading To The Site EXHIBIT Ill (E) Photographs of Roadways Leading To The Site EXHIBIT III (F) Photograph of roadway Leading To, The Site EXHIBIT Ill (G) Photographs of The Site: EXHIBIT III (H) Photographs of The Site EXHIBIT I'll (I)' Photographs of The Site EXHIBIT III (J) Preliminary Conceptual Layout of he Cldb EXHIBIT IV Profile of The Author gg" �xr ff ' g; Q. t i h y� MOM �' 'y p }>t F XHIBIT HAKOPEE TENNIS CLUB' Description of Leca ior3 arrd F'h�dant' The proposed Shakopee Tennis Club will be developed by a non-profit local tennis association, which is 16 years old. 1t has successfully served over 350 youths in the 4omrner on local outdoor tennis courts The ,Shakopee Tennis Club is to be located on 5.I acres to be provided by the City. It is to be at the intersection of Eagle geek Blvd. (County #16) and Eagle Creek Ave (County #21). it is across the street from a major casino property. A retention pond and a small community playground would abut the property. The plans are at a preliminary stage. The current concept includes - 8 indoor tennis courts (ii; 2 banks of 4 courts each)in a rigid-framed building with' 36-fcaot eaves, with a synthetic surface, indirect lighting and air conditioning,in the summer a tiny fitness equipment room; yyyc,.�,r+yyrba3.,l eis too £ 4 1 y 1Yh �rk,,1�r}.y p` .A +3Vrr' '_ ing rc�orr�._ '. a;n �°`- tin,. ,ens ani,women s lod erroorns witf� ��locker �d ri��irvi ua givers;, a f iy chan. 4v room 11®R - a ven Chine .� ?�}?,,!. r'r - a lounge i eati I ng - a pro shop (f ed} fie I 7 [vierr� s F In the future, potential expansion -laps might include - 8 outdoor lighted tennis courts - 3 mini tennis courts for youths. There irwilf, be adequate on-site.-parking, E.XHIEIT I L ;HAKOPEE TENNIS CLIMB Summary of Profile of Local;ire Ident in Market lace 2014 PRIMARY. tI RKET SECONDARY TOTALMARKET: 'iA KET Population 361494 41,345 77,839 Average Age ' 35.2 38.4 36.7 lel than Household � $93,435 $80;204 186,864 Income Over$6,01,000 51.4% 71.4% 751% Household Income bVyg { �y e 7 ,-,.iy'pW.f't.av''?S ? �T 1 k _ 17h t} 0n Hous .ed. In Y , S �e Ove 1I t ,O k 4 5,7 ,:. 36.7ff °© 46 6 '67 Ho hold Incdt p RaoCraucasian k White N n y w .` �.� 7� ��t" Occupati o� ducatton 1.C1°f 77.6°t`a 79.1% NOTES: In the analysis ;of the; primary and secondary markets for the residential population to be served by the potential site for the Shakopee Tennis Club, several key demographic variables were studied. 2014 cornpute6zed data Was used as indicated. The primary market is adequate in size and impressivein its other characteristics. The primary market is extremely younger-aged, Caucasian with a large AsianA er'oan segment, extremely Well educated and dominated by white-collar occupations. It has iarge-:. sued households and: .s extremely owner occupied This primar m:Arket has high income levels. The secondary market is also adequate in size. Compared red to the primary market,1,, is slightly fess impressive in its profile. It is average-aged, extremely well educated, hite- cellar dominant and Caucasian with a small Adan-Am-ridan segment. It lams avefage iz 1 households and its housing is largely owner-occupied. It also has above average income lures. The ideal club joiner, according to national research studies, is generally in his late-304s, Caucasian, college educated, employed in a white collar occupation and earning over $75,000. Obviously, this mix is altered depending on the quality of life in the local area and the specific characteristics of the region, In conclusion, the total market compares very favoEably-with that of the ideal market. ggg, p .01 jg ................. aw Ag ffl NNE, EXHIBIT I (D)-1 A) SHAKOPEE TENNIS CLUB Overall 2014 Population Ethnicity In imar Market 203 9 proizedon � � � 39 F,92 air 2010 Cc=sas 33,281 xzo-- NO2�`�„����°,°: sr*i�-�"e�..r.d�`;:�n ..v..,`°'�..,�,e..,�':'�.�r "� sF��i .F�• ten,; ?-.y e.,,�,. ���d.�. .aC", � ;��'. ���kt9L"4`:.,ef.�w Gro�rE.h 71110 2G 34 9 65"Jo 36,494 htteAtone y� 28 836 79.02 At st v y Tie,a 0$d �,^�rk'� -"`+3 t ti .ar'.3 .x ' + M:lsNi �.. :.. h t r a x ° and Othex 3 w, Alrrz�e �� d# 3'. 4fletn?a P . a nd yea xa Jk h�� Y OTWO or A✓fore AIM 1, 19s 7 ,;..aegya�.a, �'a;"�y�r '"�`i.'�k"' � ts 'fit c.+%y�„„"��'N'�€�•'w .�,�.i"b ^.-4 -� s .r�+�.� ea Cu' .:t 'S s.”1-�..�_ �•,. r �.d""R�....Gif�,r a'Y� 5;'4-,..es��`' ,�."R"hx*, .�i ro - ,..x _ 411 Or3ier t11: arle yr Lafinc 342 25.18 l,?58 as+Ya�BY�'�` - 3s n,xrc�R s:n• r�, H: -&�' �i ria Hlae*or Alstcan American Alone 33, 2.43 � �..�.,Zig.- m.«..��htF�: � .'-»',�`•��ai.r.r, ns�.'� �F.,W. � K .. Some G- Cher ltaec Alone 464 3417 EXHIBIT UD S(HAKQI?EE TENNIS CLUB Overall 21D14 PoiD.ulab & Ethnicity In SecvndaryMarket ism 2119 t't n 4'k t?>3t1 w�t�tr;et.a;es k MI 36 i u 2P kV'F`Cy°L i min Evi F'Y YL y"{S {' s+ YFIh.M`iS-, Y q t':. Ht1 rt Sl _ `"i.:.. r ........ All Ot;ac-, Hispanic orLat}no 6IR 33 58 f 2,1f 1314* �r n •� rvr� M ' 'ya ��r F r� ^.p,i� a;,�'',".?, ,JCU�f,,.,.,.::. .Ft.��"��:"k .e��'„��� �:.. rm p y, i` x•>< 4' "x4, 4 '"y ''� hRsx° y'4 ,L 1§yv,�� ���y"k , r-,''.amu k F�15Sfi?d't Along :: 13 DA2. =M rima Other Rxu "Mone !238 47-23 t.„M""' �$r*"`SRA.�,i l'.s.:. +:e..,. ...�.!F.. . F..._i t •` �*,, .� .3e. EXHIBIT.I fib)-uc) S.HAKOPEE TENN.§ QM Overall 2014 Papulation & Ethnicity, in Total Market zttL9�zc�+eclaa,*a 22� 3 #`i+'DgS'a4'S.'..,.Z�'°3 3°,rn��^ �. �m.�� ...-.>�i,"se��'�''S,��.Ca.ir l;�"'. •�..K,� :-.,a � ..s�s_n � r�. ;!' �.�.t�'vx+�� `_ 2030 C isas .aE r ?+b a , ..:.::s s •ua�:s`Y�s�„�.A ..,,.� rSCL39Sa 7k1'£ - x,$71$,: . � dx'Z ri35+tk�L.t�aE��E��r"�t�'��C.tF..';.£�..+'�S 3`�� ��ba�..>f-ai��'.=�. . . _ ?"Y•- «���� 77,93]'x:' rR' p:... JY F yv e+ 'z n ,�a 9.2'k$9 .L l and Native AN r E C x' ` ""Y Z< as tl Jo-r y„�•. 630 .b-1 § b���+r^ ����� �a• '�Y:a ���aw �` 21 043 �' °ata r 4'7E�aw Pool MW x•q�a 'x'" "'41 2.86 -wo rpt t d a t F �r K Nx Y MIN . n ifrk�l tl r 0 l'ry T STY y E . Ab a '.tt ". ' hy.raz , Y .'. .,",; ;62 x.33.. h31-dEher�3fa7a�nls of Latino 46 24.1 s" .�S'�K � n✓. '� .u,l �"' Vy�a4"+r x'4 tai��'�t�a"'�sw§d ��rE��� � � � � � .rr�ti�'� R.i '����- �7i,;' vu�sa"�r �yh"y ? '�a•1F^+ "1_ r r��'r�`,::�,�x v �r *'�k.'�,¢• ai 3'i13L"14 d1f 1'1�31C&Sl:/1.2931'�'9C8Ii Rt1CM11: 1 K C Y d i 'j. 3b a�R `a x..b 5 siL t,.L 6"�'�§t'"-,'r' ^r t•+.x+"ra-ir"yyrc5. r ,'` ` � rhs1 Alone _ 39 3198 Sumo Ut#tex Rare,�.1ape -. 1 � ?7 3 EXHIBIT [Q-2(A) R) SHA!,OPEE TENNIS CLU Prc�fle r#-Households Ia1 Primar Market { ... e;:u� -.: ,� .'Fo-}>;s, _.aar..w� .. ,�,.,x;;•.+�a ?�.;_mac. �9'sr- .:�"4' =$ � rrs+.c. 2014 h 21M crass s 4,140 r„^ Growth,2014-2019: -111 GF^ak�'r 20[%F-20T�J $(f - esTcsveRy twtre wa has b �# a `. i 6042i3 .1: 4 FW Ts ..c. j.Novin LaberfahGe nowIt F � � •s y � ...� ... �,S':+�' �_;.. rx .;. '�. ..�. ., -..�A wn�3y' A ,a•xs 'Tw. �3 'bac " :s" i r 5 1 `,til �. . ai ,� 4` s� � r � e X3.9 �. :•`K.x a��" �'Y..d�.,�' aY4S:F�+'G.Str'dP"7•'Fi'!Cfl[ 3('P9 L-52 "s- °�` �.3` f�nv�`�a+^"" s r .��'�.'.,� ar:" 's'd' � tet• ".'Six` r ..� y#T.`1sr<r.t.aL`.�5�'..�'n'a<ysxs Jf. ,st E'v�"fei'�+rT' t 1499 7.37 tp- 7,42 3,0 _ `3f:�'t`�,t�'-.S'.Er �,'�,TM+''3"�'�+ �YL��fl�€<d'.3'i � �•?F [S..Y� 'Sl.w.���%• +,- ma �3u , sm a� �Sl{T.F3xy f.f4 Si S "4?S3 �� 5trt>rfF�iF#Fxtaufkcn 43:1 2 13 r 5d. c.n a '.-,��V`��.4r,* c�4 ': ��. ",• f�s'g,0 w N�a'aOps.-ins i^.4 1m3F'.`�, '+`4A', }F .a' }�s�'4v1 , '"^lmrt,.t•::'- �r ,5HAt6QeF.E TgNNJS CLUB Profile of HauseholdA n ,Beconda!y Market t i _ Will"m t 2L7t3flf eFtsus 9,287 4 SSW * �xTYd.LTF.*A3iB3�'�i.'4'kA,.:FN-��+4.? � n�.%Al � ...r- .. .��.�'.•���A ?�1+kiy��� +�����£�1., -�.� V �'- ��`. tirauvsh Hflt3 2fl11 15.93% 11 .. ��x'�- ^ �� ,.� e r- ..j i' i�"`^.�x"r' aa�: fi- "'vi4H'�o" 'i�'i-�.S 5: ,Mh{..b`'�x�'ft�Y.".�".': '` ..�'`.•.c: 2014FwnfliosaiorPebo-%vFaserlywithGh-tdtw 5,184 46,24 2htna31" _ Ir�svPrtverriu :: 0e „3.53 Mgpt ni^ c-s x .. a M }� � � ...�„�. � Vis. .i s N!#'^`��t�•M+ `fif..�+]„ardx�f' t9a -c.. a � u a ao�a�� �,♦'Ffl' .9�t �,�"" ��4 „�Et- ��'�' ,µ�„ 7,w aaN�'�� �ss ._ �"��.��'� .. �w�� a'M -}-'4`,8��^+ 5 �SAL t -�- v: ;^�-` k,•., i ��lk�zs'�3`:'n"lAm�r�+�;.�k `?�.�3,� `�a„3� �7 w "�* i9 �' d'14'�fS- $Trt_ .w. :n+; a..:: ✓; "� - �u -a.� as- - :'fit-x-;µia_ ^ar•�s }la . 9a1. 44 2.S,191 9-03 �.r,. -em � ,s ., Y.a•� as, 'Pill r49: 613 2.65 gI mm �cz£ r - [IE1! GtlU(1kaCtf462 2-00 1:an .+ ,.to s, 4 't ,k aiu+a<ki s'nr ''+` k�fi '>`txL S, �' 1 a W. S 4sG ”- _ EXHIBIT 1_(.D)-2(C) SBM (.D)- SBM PEE TEI NIS QLUB Prpfi df Hvutpholds th Total Market 2014 E 7f a3Fr 6'4tk}1 edasfas_ 1w.WIM, 13,427 6.23% Growth.M)-2010 45:.69% 10,994 53.15 y 6°xu 2 }d aes 8e#a ev 670 124 4..5IM , v M StfYta ��•_.�: f � t �v`�'r�"�' ���'''i^ �.+'_,. a _,� ��. aaP{fa lbr�r t Jrr i 2195 12 i`SdPrf}ttG �� CiEfrlGZiS .. - _. 3.343 r. h w•o-�.a ..xt ; <tc� .h.�` �K ��Y"ax a� SR��:.q kf'�F�' !21,c.^.w`yJ�cx Jy d�..f.•`•+ 1 nom.. gaQ y .. .. - ,K .,• .r..,v a.: 3,50 9.26 }baa Se" Mxarat 487 2.28 � ., s�r r,.T�a.h-.4` —,�:'?G�x..: k' :„a:_ :r.�3�. •�. �.a�,T�;is;rk __="�` ., ;;. rommunit.`I.Sx,S4 n ♦ y 5? a:cel a ��1�`L'Eia'r.•.Y�f..?C bti �.��� `Lt'. :•,. y...:� {� �"T � RIM S� �. �tx�'h?�r�ssrtRn� ��-3 a' �.� � .. F.y�.�zt+�b'Y:Y: r .r�•_ �` ��. ' '���..`��+`.� {`�rtstcuctu9{aCtSaCtsiYaM1 X93 �J5 El IBiT I D - R gH�6�EEJENNIS CLUB Summar of Peboa ` 1 � In F m r E tl t �Ii11111B6TCAaw I.��P� *� � ��-t+�.��' .. �� `.....',�...�xD" i. [.-• .. ... lei.�l StH"'4gT4'.i ��{� .ZS'��L�3$.T�?G.��C1°9^l�"+3x'�S• ��pp�� a �,� Y S` W Vaiuee r' CW $39.999 rs h9 �, 25 023 ff 4 a tE �iL3 Chi e 4 P � z C1.:?7 1 352 12.25 to 3 s51 213 55 9 W•^% ., x k , X43 1 ai es.. r 21,a tzx t rr w 2 3� r�fi ar z47 k aK�n'z ` ru`k fi��•s 5'®19 CJrrits34.9 195 a �Z"' v'rk'-'� r� s �3x r 3 c z m r 50 A11C mftlhks x 1 2 .m.se _...... .. .'e•g ,hc _ .:� ".�#n..x a ` ,.� ` '' .tv f i Bow,RV.�Vaii,em, U 0.00 "�.Sj r"r g 3,;97 3048 RAW ?EsJ to �1n e 13+a 2 l c� o k9 1;890 4 '4 snWIN o�s�za UWt,&ilt 1960 iD 1969 316 2�'i EXHIBIT LCD (01 SHAK9PEE..-T CLUB Sumrn r of Prc�Va ues #n egondaru Market Im 4 ��- ^r�,��.� � _- .; ��4.'.�`;�LtHYF��z=,�„��atta�-��x-s�:��E€•��-�' -,�+�•Ya -PST '�`' '�,�a s -Sc. „�• .. r1111*4Y,n+x �€,�a�n.ax�w- #ahw W WC 79. R 148 1.37 Flow N- 51 croO S.Q�!W9 WE 2671E 33X11 2$,.55 value 6'39 - 71 vs'laaifi yy qq P t'+'kY,$ ywdC:d:G 3 4 }"•d b �?� IN R 5 to i a�U�rtgt_t 'te •" ,. 9 S ,rr-Y e U im i Ert 9 d> tic�+�°�v�`,�L'3•�F�;��i^f 1, •-.v�s.�.'tivaE-- Vis.-.,.-,:.F�aaw�as�xrnt a��>j�� ��i.a�`,-?„R��......s< �._ a+-®..:.' 1107 7- Ilmsxna 1 xk3.1Fuf.' O to 2004 »z J,86 d}}a)a C iT�$sT iiY i9 Sr�f:E 4,11 L.3 TRT �- 13 Y EXHIBIT--( (D}-a j SHAKOPPP TENNIS CLUB � ��ro er# Ce# � �`� x r ,��*<a�"jys� � '_�r''� m� r'�x��fix.�'''�" +�5'. ,�e"',� Y• � 4 '' � '� ; 6'a ate alasu $3r5� G4 Q.27' N »F 'fN � y fxA�� �. V ar.lP SW(VO S7%99-? 233 0.95 dxo- 7.4t rs"S06q'v'�"'E15„'t.�'x`•N7u 6,754 2 .56 ... � a �ea1�'' �,. 's"SaJN�,�.eS�..4jv Fav,•✓ 4 ..,.,. .°.y o-�„_•< K'�"'a...-fir ti�i' �. .b• W81U t" P u x- -a •L> +'y�h,�, ¢ 'w'>;y��"���''�.d'rr'r'$""''>•x�r 70- M Yaw— "� .ra +.-31€ '��a. s'-F�^'L,,• r `>t � '" nx.°,(' `r"as�,.'Stsa"y s. .�#"� d- ;.r Y'aiy.a x y Yasf z-,. i2e;Baa��. xy % � � ,A�,�7� 2zafi�j+4w i' 4i �'s� < q k .- `•""mak+ •. �3 0. Jim 4 � �.,:�a „�.. ,.�».� r�. .:n,�.- .,"Yrr;..�E'eS.^}i �,������ "F 'h.. �"1.+,:ne: :r .�s+ �..��>� �}u"✓*•:. 9 r ¢ 227 0,70 �a.. l R�•��Y3e�v�3cT.kL�rA'�la"�".�a?�{^�L��'�. � 1���5�`�+.� '7TF ns �� .. � '.. �'4� TRIM9A _'$� �i � �'a5.1'•}a4-Y Y9'a4 RwA'�4t3'�4`p"P _. h 5 sv 19 Unit% 7.$3 262 -aI �_y_ q_ s'. ash- .r`^i+x ' d mss„ a 50 Marc�r LJ-Iris T� I 31 5.7. Boo RV,V at,4tw. 0 0:0.0 IL now - a to t v -aa, w, t'• ...Fr ._ c.Y ��sss, {l;zst I�,ai36;.3Rf7�s9.`r _ S.A�3 20.ltaf 14in— :a - g."".:e,a.. ,yeDY [^ S s w'.• .x a'gytJ �r y �„ F1 .,.r z.r:."..r.o ,...a_ ..s_ s' •7 -5?!#� ..__..,_avv�. � ...............�._<..• %+nwc-...�. --3`1 ......._-�_ +' __.,_,alb EXHIBIT:I (D)4(A) SHAIS.CJPEE TENNIS CLUB Overall Breakdown In Pri m- ary M. OR ' .. a.`.�� � . �s:. siz``i^ s;•}sP4�' n^-3''�.�'+.'.'�,��t:� �.� �i,":� �•y -�`u3•":�. �t _ .J�'i*"^..�`�.�"'�x". _ Speak Odwr Lama-.at€ome 462 1.38 36,494 a M � � .. a`oo•r� -f = µ y 4 s 19 44 .31I @. ka A-1 'N+ got"',vt *. y MINN tR 9 bg s .,;�•a, .y 1 429 A 1�..gt A G"a �,�',➢ J`a .°' 4 5 " ..•S° g ,Pft 3:,feCr o-ki, yv; �,^� �. �� to ^: "y, ,�. r.: } ,� 35 44IAI ,K r,ti45#18 A Fe> t ?S 1' Oil �� 652 1'79 . , 6+- � y, :�,� ..,° ..N o ;< 4xr.•r+ r x��and zr� ,s�� '�+�'6`,SfhX°'— �.M�dF�d-.w�.33�d245� av' :Sar � s f � f-.., k..�W` ... �F•s.���... ._ .29-.JF+bl1Ss"4e 2a3�AT. SMC3�W A�c,bS andevcr 2.649 '1:26 , y 34.t�U EXHIBIT I (Q-4 BI SHAKOPEE TEWS MUB Overall A ,e Breakdown In Secondary Markt ,�F -,�N.�. 5k� r w�F'&r 1 --.a� 4 3 � a'A` "'7.1b'kar*+r ' �£;sr'9'`jF ;a �„,�r'''a r a•,+• ki' No �'FYhy ,,,y ti ,�� * l�e �k�,dtsa�d��a_''s�g.+�rn k-r-.,�,�v.'i r.�. ,�`�s��+�wt.',•s�.a'�,�:M�'�s'*r� n. � ` .,f��.�. � :�. ...u,r ��ria ;rear kn c s 1 �?li�ssr� 1,6,ro 4;; s;a f a L 4611.21 4Y^eF P ASF,345 41 459fa 4 qM n m Y v^ t y� w y �w Mb P air g9 718 r-a z7 j 'ifi}^R;' a a .'+...''r 5 403 Lap-gym ; a q ><.ez,•aa,µ mss.+ �dy `y r m y, t p+, w ry •. l.ys } 4.17 6 4.33 ws- NI,�t 3 s.�pwp� 'w x.w 'ya 4 }n^�'t e.;.ys.4.4. r r R'Cke�P}et� 55' 1 �� �:iC.�`�'� � 'g�i' a.�,' . �'sr.�--td$i S�W��+•T83, ��� ri�c;53 bl �:.. ,.y,.y s,,.:s3�n•.wn, .:r t. ..:ta 1x.qy �!.� � .., ���.: �, .; _�� �<. ��� _.�s,�, :•z.�x.� . .- + �>s_`:-ate` .� �`.��� `��� M`� � �e�. r� �. _ .�„� a.k'�,�� �� °� �'���� .''..: ��'� ����R.Wyk;4ai�::'"_�,,F�a's�'L,S�r��� €a,�,,*nd'�x ux��': .. ..�✓7�t x. �ry 4d Am 19 and c er - 31A4 4 74.99 j����"��.�c�'�::v Td��aa ',� .. �++�,.'. � 'Yr.F•�T.+F4+F� s� �,� k t :. �+.g = 5 artd ouec 4;561 11.76 X7.80 EXHIBIT : C2;_4C Sj AKOPEE TENN!s GRUB OyemP 6q et t rr-- �* .;* +L -W.isr' � L iia n, Ty 'y u..1�' 'w'L"$,u r Fy �w ..-3 x?:c k -� •�� f ._ ....., 17� ,,�'„� ..�.�k, .'Ui•o���` :fir..,a..n„�.w'0`�,�''r',��,�9`5 .. .e.,.,,ua.r¢..e fis3%u«. n'.,m�:�.•"�5 as�.a:" �^.,. ' '. .,.� '... ._ firtiff`-: ...++r..«�._ g 60,197 83.47 mm N&TMellma_,>.za�s ,,s 1011 ��raLti s1 4Imme 3,58 4.97 Im r m .Oaf. s.+mrn. .s�.s;. m Spmk fldumUmg%mg€a:Home 929i7 1.29 77;539 M �i 'e-r3 ,a nra f x� htG _ n sax+n.- �S �w �n .. .... .. yyryty '* �""8'+ - "` 10. 011 R 1't; Pdx � s,•.: 1 r"'¢ + .n $ 3�,"i,�sF .,r :�: 1 .c 15 M 44 3t� 9 54 12 04 . ��a� .�•.wi�w ;•�3 s�, `�'Y��a��^..,���^"�```i��r 4�� Fmk ati '��V�,�� sk r , <w `� , }� na '4. ',.;.:,. a..• E...b,a.. �_.._ ..s'sn. .F'.. ..,.,.,. '. --;k.:"-" ." P,: .,:. :.:'..m�.f1..�',%.x*rr _ . ..� w..> - 2-47 :pi" r u rsi 4 i+GP _ .. 56 92 72A5 o amm 36.7. HIBIT I (©)-§(A) SU669PE.9 TENNI aUB Pro#fie of Household Income in Primaly Ma ket 12,366 ji rT -, '� .. etr"Ws�;.:_q .,sr.,�il� rz. :+n. ,C'�V,zua �,.rx'S, r ti~9 1 Juttlarr{il}€icer banlds 2,903 23.48 315 155 yy ,yG�'1..3+�Ine' f7�,rC '•a +En , , 419 3.39 &9 -- Y L�'+TC.Sc�xSvic.. a�i�:`Lrtf.E++ � -h[.Y •' +� L�'� 1 d amu. c+k�`� ''�. ya��''5��, .� 9,9.E�S� •�.��.`��' a�""l`"'� ��"�� � '� �'� ::�� i � TtPzd�•�.a'�4"?'@�. @'3iAnY'.+ @^YS•$�^c.R'�@5r41^,-147��" W"to-� y�S9 3 1 Y..`ir`� �����nSy:N'?�''. �'" �. '; A 3k3'L 6 N ) C•yTJ'� .{,0 U wy 5ti �\i U,� lY�y;�- � -: 4 Y - h 2,038 1..,-58. �,` :.y 'w$+J'xt 'rt'Y• x,..�:qt' :a° w9^ is X t y - £ � �''i.,i"Iz?cr '- 123 #y, E,: �:'�((4kary�.f�C, i. 5 '�w�.'."F' �rit .y , �r.'ttJ }'y9. A } J.3:a 4'Y ks, A, '3 334 1-34 k I r"R Z 16i1 ,4 £1{3533V IM v Will ryM,��Y �. +,,�>r a�� a•�.`��+' a� �r ryy rr 1 n rte" awa'��r +aaw Y,-�.�ti' 2�_s tat* H'. .. d-+h'N`'°n —., "�� �'�Y�»li�wh������w�tV's-s$:� .`���.Y'.-`_` ��.s�`��+�`"v`.�,•��.�'� tr'xe"5., +�:z'....f .?"�'�,r��y+, 3•���.�.'��.�r. .. �^_K...- Bb& 73,43- 50 gTBer R Ge!4}ot3� :t 1,1 e °x MAN „a r ti �tu�ta r u�1�"• r e`�i ti^�r`�'"� res'`,�t�� � 'n''��3'yz'';c a�i�� �c��•,,<.at c s"": s�*w'S �� 's �y a• � a y.�-,.�*a J"�Ky,a� r ""s r` w” t��[4.x a}y��s ,� - s e .�5 `shy ! R' � ^g+'k•••'p "@ r l C[r5T'(� 'M9kf�'�~ Rl.(.fit' t ltd (t tlx €:; �� f �',���,�' .�,�.' :�-t?��s,Y�e`..� 'z ,.,�•��-�1... tl� �>>�,>t �s�, ..,;.;� , . rt.. ..�, -: FIR ------------- M, . AiQCfTY3p8775GDYE.i¢if�ll �:.. - .. 44,31'T' .. c{�tf ,'°,�'�`!*'`�'„� ��,�`1 ,�.,i"s•����rn,.r�.,�,�.S3��i"`...„tt,� �.'s�"n'di '��nX,..r r}*<,�� ?�,,:`;.'". �"�a.� S �a^� ;S' ""'' ' EXHIBIT I Qhffg SH&KO-'EE TENNI S_CLUB Profile of Household Income °n•Sef:andaD Mwket �4 �����2i..ib�.. � .�'�'+'�e'���,.��S�sJ'��.�,e^���a,'r•�•'�-���i`�"'a'��' ;�^r�+r .. t'6�,��,:�a, 1VAlnfamYlj�I'IaClSeI4EfId8• .- .. J SetO'36 :14:97. SM 415 I6. 3 E ....� a.�i.,� .--�-�� !r�r `Y"�•�,t ;g�f" a.yp� v�€ b 'a .,.� �'. F.E :Iy:T.F�se� �•v...�d^ a�;'YiF...r`F.YR�f�C�r�.Y+S^!'ar�'N4�a .{ {���.���-�: 4 � CY'f ffs 1wSI5OWi--$24;9 WD 0"M WORM- TOW b.. xu jHs Inc$7+Gf _$99��9+9 ;il 2,?26 I6.?7 Ser " xAeet Not" LYI2sifti Y � e ML i'Y 1 r3;I.rd4 w r� _7I 1.61 rr u 4 musr+i,d+y P , x 1 _ x"• S: _ I 99 . fi t ,q•r-rz"at`a-x;� rt &3' 1'#$.4t "�f x"� d3s ' ;r4`'xt. c :"'� � i 7 Brack or AfYican Atq&trcanAJQne 5lY,7i''7 Asion Alone x v +a I Some fSRltarR�ce AEone: u1 ?fl' .a # x Pers 6-0 gk, a� �hrr5h ,SP .r'� -�i . a~E:ar�,�r".�'sh '�.' :..—r.' „ .. k'�' •_ .::.. WI �u*�� �+r'�s�������"�.'�r3.g`�",�<f �.o-en��'ev.:t ..w��S�R.A.,J Ss .i✓.,,�R�.,�u;��,'..ag i,�1k�o4�r s,�... .. :x -r '� I Not Hfapanic Qr Latino s <•$""""` Now ',' -.# �'S5my !E5 t . .�. �` Mw �C'j'':'".•��r.<,�'a"a,d.�..'��"' .�i :fS:2.'�.4ed� ��.'�':,' EXFMT f {p)-5-C) SHAKWEE TENNIS CLUB Profile cif-Hvs� 2Ajnqwppjn Tota! Market e ,fit, t� yy}���sy.� �,w a bp�g x,n f��- �r�.R�M14'�5�•b^yP4x�7i�`y't''rt`�' )`�`J�'1�+.�yE r�'Y �y�'+ �x�" +h f."" Tt �a ��J"rt�,�v--� �F �c�K�vr�x+�.o-,'.,.`x � �" � .. i�l�at..:+...•`- �'S' JS:f.T�'�_ .,.,nw .!>' .Abv.�K�� :e::, �... A. ' 'r. ir}{i1l781STiS -.. .. 79 2774 Ig I. }rr`�T•r rr-y�e' �wd,'� e :,� r t,�r�"��h�`� ���.�'�4 ,^*w���"�,;`4?�d�'S�Zu,�r:wE��'��'^��'��'M� # � 7��. �.` .��n.A.�'�ii'' .�` �+.. Pa-.�t..��, '�, .�.` u,,,�ut, awe��s. ��+'s�.��`'�;o..'; ,ai.:mr.• aur �wtt�.�rzx�.�:.� ,.� . �.,:._ .. tv//"T�,m!�t�1� �'/t -.�..,LR '�.ri �:LZ ill' 6 G$750 i� 09 r r rs h rs Lti. 4 3 ?R aN Cv { ES.frq.. , 1 '�� tk SAKI,��'f-�. M7"k e�,'A' .°9�4i +�n"�a•4�'h 1� CY 51- 39 S J b •,,,,,c _. +.art ••.,.. .:....:........ a3Uckor kffi' r Av er=l n A}ooe U 135 `YF SomeOag,fta�e time tib,i � S.;;s�� ,, ,� .'>aY w�u� ,�s �9,, L v � ,L, i-�:xa� y�`�','^y5'4 i'✓ alLhk3s�, �C�a!rs " �7 � ;:.�,,.3 xz. w s 5'�1 ., '�tz 'fei�:1•, .�h +w "`,}4'a�ta�+?'�'T, .'.:l '.....�.$Y�.'`���.,2':fir- .. ' ,. I MR....+.—.5 W Not fi��r:L.Latffio y �as -�t a, 'Bi, ls' err �� u x ' '3 a �! a '➢u aAZ. rs �jt +w c aed+ :..�. µ. -; EXHISIT ! Q-j (A) SHAKt PEE TENNjgCLUB Profile of Edducationat,Attainment to Primary M rket 26,552 ir.[s 1,I Ier AsSt£1 F'� 6,470 24,01 .....^ .,..x-k-..,' q � •9,�ar�'��1�slr�a,osi3�'�a�ti���'�+Tr�'�`i.�^s�rs�,.It � �i'. 5 ��=,_ ,': SRS t�iYWlyf�.F]6A'f1ll11R2.w VIP�YRS sBC.S � +i£y E 3' YN 1 Ib S3w.nv� M ti wow OEM a h+la#C.s Wiclvwed 116 i�.6$ '.x^';s e�'C d �^'"'�}wear"�`rfi+�-'�'^I�"`''a'r*'�"`s�`�"�"w'i`�""��J�,"��':"'„���'�'"^rv'�'x'^'r��c"}'"�kik"�,`�' '�,.. _ ';a -•'`_. . F3Yv®sctzi 'SSB .5'.37 � :x-kPt�,. �.*��.,e�' r �- x{-�rs,�"a 'b>w..^n,•3 w �, ' k sy _ + r. Famides Divcar=d 1,681 6.24 gg y •'" ,•��syy >' s�a 7 -s u .' w"A , y 511 424 Ut "lUYYTtlak3Q Y30(SFY78 20.91 AN':_ 1h.36t"a YYQ'} X �c. .f 4ti'k. Nw F4'•k�;4 3', i,.�cr t?sx*5¢ K'! ' �TRTi�. •,-E�� :.? & NOW'✓ '4 r tz M It t�� Fmfes9Y1�G,itial '°�, C1 1-0. 2z.-S"4 I 1m :n(s a,<till ;cICID wl'Inc iGis;$1, H5 5 15.58 _,mss e ' R 'a1r t k iEsptl, t smst all esr tis rciat 4�?eg 1;5�R1745 ' �`' :n' � to x?w,'s - ...'fit'.-s. c _•�Sx ��hr. - •}��"+�5�3�D�'�`��: eerb Pr+Fj Mry 8,, ?5Z -" ip w.•wsa> vus2a-' tt ,�a�trs,.x• i•. '," "" ix ,�� r '[ � i .. ...�.. .moo.. 2010 cenw-'s y'}k Fi , 6tt'd9Y]'q�Ks+i•+` x I 'EV'FJ f ..4 dh n'il.,�,. iETc;:'. � � - "' �. � �Y'i3x "�K;s EXH#IIT I (D) SHAK PEE:EN.NIS CLUB Prefile of Edu atio al Attainment In Secondgai Market Ram l'4__i�lSa`1;.e r tSiR'F" v, .y 4 f_gY i i ! 2 Z 83 Y4+r�-:p�aaSA•-�."J"F..-sa8- s-s�.,.�,�,gy" �e.�S«..aV � 797 244 am n .r . w kvw wa �. ttf ;vlale5 i�ridAfiyH£s� 249 0.76 - :, ,ve nrx x.,n.. ?eY • Divorced 19.2$ 5y1`",.. r�^�, . $2 6a7 7vn' !'V ts: 1 xiw :,.^ �rw^t1r` u+ if S�t�S�igls .h"I no Soma •� � �°4'I 3.02 _ �Lh33C}Ye<}t iv�F Y4`�IJx v e+ +•� 'T . L kPr FJ r }1ia «"51!i *'W'h 2l V ioiii 38Q Q f943 %` a� rr4#t€k4va �F sir E P p *, t 21t, l nIt oi.ege r;�.,mla D% 329 2�89 . � *" Boom !6.955 WN NO `i_3,°�iCz 19 4s T3 '� 4 ti" - •�d4'r' ) k W'N"u������ -1f•. .a^.� 1 J��°h'�',G�Y\ Y J!vj,:'. �.d�e..°.r,.<l 4 \S>':4<.<U.2:�..>. � .{S lt..i�.n. EXHIBIT L fgl SHAK PEE TEENMIS CLUB Profile ref Educational Attainment In Total Market ssc, —4- 15,69Z 26 3n .r S+.•."bn. "�.` -�t'#a�"3fe'��..2... 4�,�.=., ..t K�� .. ?.nM '� 7,198 k2,07 . • ? 1 445.1 2.29 YA:.:a.�'3r 4Y r•:s'E NO tA. � Y * Mona" MakS Widowed 425 4.71 S �ar � sirs S .. LhWCtE'GG MAN" mss' ' " �.� -; "2�,-^t`�'i,'"" "w's,�'�•� tx�"`4'�"'�„�.+'t 'z,'�e '� � 996 ..w �.,.��Sns'�i�.'' �! F s� 3,763 6,31 s•°K uJ, Oa "'t' -�„7p- 'yk. V�� "- 2�£t'? °�^�'�'' =ea�'L^ayt'�"�,'n5'"';.;»u a7•��fl'F+y F � y n+&, T",.>x' s� 0.:. -Hi co ctiZltama ? tTsG;Cr'dlE`* S fACf _ ; �tU�'�, �,b y�tD �� k g +hT,.• y� y a M' .4"fiI' c`"�*#%i' } Apr �+' sdk"�•w''�" ON M. d. 2 ?S dx & S CYP- 2 +- :MlxtT +=Zi ael [gIi+i i53t s r x , ± �IaSr �i+ e or l -cta�c s 3 54Wiil YP F .. � � lp . A310 T 1 5.2 27.143 Teri '.�,''u..: < ..•..., r�..;�'`,,G .,, �5' � Y ..R..:.�z,Y�.�,.,w �� r>e��� 5{'''4':.. ..s5......,�: x�.F�'aP°yr.��^�•`. .;. t4-i' 2 rr'� man GOOM x 2010-2,014 ' a .mac°" rr ^ +';i z 'avk3y5 3ty'»+ �,• - , �G xc,�.•`aF �;u °+ Aa a�+,°'L't M, MR, ,. .S �_� � �.-., ,�•,x.G?`��-td, ;,-i';,�sai;w russe.2%'w£�ta"`''`•a.;,.,u..,-_•..,,,•`�`E e,.nt_..�d.._x^ ..a,mss.,3%' ,, .. EXHIBIT}-7:(A) SH; CCPEE TEfN't5 :LUB P file oaf Household--Size In Primpa market Mmf-cl-Calxple;Fti1y•,m3 ow-ch:len _ 3,278 34.64 mak`-:s u-wh4l ier no Own rhUdre, z_fitt 1.,69 Female Houscholdrx,nes vNa child-vs 333 3.32 S mrswl 1 mis hold 3,578 21#.93 RiVl es& "Fa25 ��� sa3�a �aM�s3Gn33�r Y� - a:.- a 4tmm trsu-wllold 2,636 21.32 . R•` rc7rA P1Fw s-i :"= Y` ,v 383 3.11G ..' �:. � r .'.�E r .$• acv �' £y.' .ysr' aar« � t . 7-94 42,366 Hostsehexith�i s or more F at 4 �v Ti �� :' � i'�'�'S ��� ,;� -7 '�1 k } � p f i ,z•g M.lS'` .r• $,t o-, 't'i 302 $-��'. r S�1 s'c � zz�.l au ;eFgra 37.�3w .4t) hs� 3' r,�, r sx1c r[iRe �tokir 279 4.30 ?don t ,Female F#oa4eho!c!er; **1,616 25.55 y�h���t "� �i� : Re. 1;rak+! � d a{.1rr a ''".+ `¢j y,.., 9.✓: .� ,�+/'�S,s � k'.:� „Sh,:$y.:.. x..,"�..*-. r. -y�P,�s`�u?:4d•'�6-4�•`•a5:ar "�e*��f7-.�*-�"r,"nn� -t�4,..'(?kv:.,r �..�r;:��1! v .;tia • z x.✓�' ��c-..� i;� e ..; r'&...•. ... -. 3 Vehicle 2 73s 22 14 fix`^y 'Y S�)�;n+-�t�2��.y�Fa'�1�,.rr.4C +,t�-H�,,p�y'`in v� �x .�"� NG'�4�4�^��'aT.aF'V:`�.�?� a'•.'[K.� �•'�",.,"'�1' K ` h�.. .. 'e 1t3Ca a 1 1t5e9 14.45 3} 'r :a.,.'sR'��cctf. _ 5 or mom Vehicles 137 1.1, Stj6KW .E J90NIS CLUB P s6Ri it aS�s rlr. r ii,acct OVPO radi&MI 4* 44.0; log qw Sm NO mm NOWNIN RE ��rS 5 s�#'�� .� �y^x.� e'C,RF�„+�♦•'i+r, ,.sk>a�;yuc,-�y .. �� (.'�lk."��4k�+��� r ax,., "�'��Y���x#'" 1�, .ti'4i.- �;s�"?nAiS�� w �t��',{i °S�d• a� .r' ,1,,� ,l'.zii$ . a )Y..f Y t)i 3zrw"SctI9{ ��Spy k7lo 35.40 dSx`',�� y`�d}W.va u,-�'�k� CY3.LFTk¢' p r ' '�".•,C k'�. j:s ��,ti 't'^&c-a� �$"a; '�. �r�����`"#`�a` -}xad Ezauie �i 2, Rfs > r,jv�C°c W .• al 3 '�i��.• 6.. >: .v''... M }FwJ # 1$ 1 9t 400 a MIN 0= -s�• u n ... + 1tasr� s�rfctsg�3tFd is sesF '� ,4�^ 34 l50 'F+ # 3r� 'fi5.•kE' � �.�.Fv, !s: .wu/ ! 9" �a !� ., 3.��, `i .'F k $ '. � ,,..`�k.'.. t�t�eY ssa' Fea irPou.illdo- 479 4,53 ROT SVoattaty,Famal Ho4rac4lcicr 2 ` fi 4F Y•s�'1�t � �i `�x J;�p tl't�•5.��u�"+5���un�i.�4 �b iN �� }�Te.v]' 1�Axn£��.,t ,,...1�'� ;k..�,Ys.". w .. iBlt4 • ,.y t`4 ���F 'CP rPn' � ` t .y.�'w' x+ "' ER 'pl 29.29 13.59 is "".a" `�.r^,.„ �1 t.� �.. ''�,4y $t�` � 1 rr e SCh. s•+ . ........_........ EXHIBIT 0 (D)-7('C) SHAKOPEE TENNIS CLUB Profile of Hog ahold $�wI,n Totat Markt '"xrsa.lCoel €ee=elt,nocv,%mcI d ,a $7lf. 347".' 5 d5 wo la f aF.Mc v eno, r ni Own chilkimn 444 215 all�t 1 cslale:iis{s:setlld*,F©sru{shlldren 1 °4.34 �n':�fiy� n a 'a' 6 y• 'y�.i+ + rvaa"c •4 .c .:NS' -rs fir;: a +�s"*',�<^'wrr xr�' `u}z ? 77 , :a u . g„i'`��` '�4"•rs�"i. � 5 tSr"�'�,L.:�1� ��"r�*. ��?.F�,�.b.;v�+.�.ny �" .;:' �""..., r-, .-'�.X�..,.. gCMn;t.«US x319 543 5X2.51 y lxc U,�,T"pit# 5,i3E2 87. 5 U-5- ' ° 695 2.43. yror 1 Households-,do 12,m peaopFe Leerier 40.43 Jsaer r^^Feel}r haB �r csl r s 6.04 1 s iS" ?l ? r,��, k n tis}'" x.. vme •y.+i- a .sa. b,� k k�l !, ro, ., ...,, _ ..�.i��''a -+:"�l. •..�a ,R.'�E '. �•,.n:'�t.^:� ��CSa:r �..- ''� x>. t i• s r�n F aw:.�+ '� a k�?xrn "�;t„�".4 hd� 1e �y",�, � +Y..ys w� �.-ti rtt M'�� '� _ � ''RW ltr ^"pis- �ulble Fs+1 £F 052 4.7.22 O 1=mil 1 sial ;How lzrAl 758 4_44 aw�zi� :.�'-o.w �We, .`�9.•'�t;°� .ti No{{fawfilq,Female 1-+tLsuv-ttolde 4,455 2612 } 5�� YY�� m4�t1�^+1"��' �}� M�xxqq J��:y�'3\.Yyy'L�K�L li�a ,ri3t NKA"' ��iy��}F .'^�'y ..�d➢'^ PJM� '�.' _ �4'y �'�. t,%h ti'P,:+�_.. ay.�ah:'�'"�+r+s5�._v�tP•rw��, sn�4 ¢.-,Y - -_ L�'�. =��: 1 Veh{cIe 7,501 26.21 ..,.xs �� �',Ssas,'+ '3r47; a_._ .+��� .'I:,f:.:�Y .+•:,b,�. ��`tY;�.r, ta.,,:.., �'��.,.5.,. :..._sx� �� ^'i,.ve 3 Fee}ref3s 4 199 14.:16 '11 ^�'�'� 13a .._;��..., x�4f,;k�!f�w�.,. ,a.?a x�.::±1M.',$ �,7yx�,�"i�'{1,. �.,�.e'�.���� ��'^*"1. .�• - ..�`. ;3's.d, . ..� . 5 ormore Vebic..tes X316 1.10 EXHIBIT i €D)4 A) SHAKOPEE TENNIS CLUB P of to of OccWat%ons & Housing Status In Brimary Market a s 2. 0 11 Of Hea11lt Praclftionerf—vrc 1 mg 6:78 t�k 'm a:�' n,e s � St'r:>n r�s€�s* b urea � a 575 2.83 1 i.f*iVa 9 &;R4,Ib i. s art}a 213 X106 130, WWW"i'm �Zresfect»,1�4a.c 138 0.7$ t "'.' xx"ac«'° r"�'C19t y„ v �+vy - ' •p i ,`sf�+,' ,�,�"s. E 4GtSYS+ e ,�, , 667 3..30 M. Fllaze Ctbila 1430 pTTij�t _ FAM, eb'uvim and kdn � �� ,y F 4', - *S' ✓k A.( s 8 ' ' { 12b � < .t. .,--.Tri Y€k'<".�. *..ie .ax•.f k.N§k R;hJ.,. .. 'av 1344 Oft? £kther Means 119 0.60 '',x . ",''�'�A�s� ' :,xiui"v�^cw,' 4tP' L"35 t12�T`1 14�iif11#E8 3 69 s. 31! Q4Ivf[ntyfr3 \ E "5 „-.S Y' 4 t i .�C 4 e' 'C f4 ( 'S 4 { �4 '�`4 �, : y+��r 3 Y b�4.�,'�,°�� w x+.:iti*,�� .��#,,w�.frs�.'��.k..��.` .._,,"�C:,?,,,�:? k .. '�'..�� «�.7°�" .. ..i'�` .. :733 P.t, " ,60 QJr IftiU#' IvllAU1�*.S': WC, .' .u3 ^3j T.C7C y.'°FTYI' <;el /fy.rFN rs� s.�'.. >.-'` ..Kc'p+"Xjr l3,'(�i'?T'�.��.��.��`�' ,d;•Fa°,��:.. sP/rt�� �k'�' z�"._g„ Pwnve Occupied 1,334 10.79 EXHIE31T ! ( j� gfffi Sit-AK,O EE TENNIS CLUB Profile: of Occupations&dousing StatjL&In Segond ry Mafk� momks. Jl ar'.ttr�'s'sre 53 (i� Health Prfctif o 1491 63Y> aY�#�,«°¢„ _.;•;^t'L ��i �Y�. 5+.-�i����,��*�i`x.'y�., :.s���y .,'�t?�`,✓�•l#'�� � ,.��Y,zsF3,ia,,S,rV� ^a"',-.; - +b� �. .�'.�.A 9 x RLi""ET:.:YSt-x' .BfY � 1.v7 16 ',�yn . .e .., � Lx`nsT..a 5aa* ?.�."`. xpr�i6,+ bAs+`�_ .�€�. ;_ fit:r'.i '&? sKta•+ I tJY�tit P"�f�rvy'MC�Y, asirEvt�G d�� "q ' ��'�s�3,.z`�.:t �N:+�a�k+��� ?rrjt dive Svcs 177 11:76•. WN strr Il a oMn W 447 '� ,j;. 3r�f Vhn�. ,Y` �` �. N ,Ea. f•k..Y:' - , �+.enn'unY� wl�Y �� �^/{" 3 .. A- ., h r h � *'' kC�8ilt��31:tE� "55 's"€u�`'� }a i� S-49 s $ ``. aha "•t+.,� n a `+fs 4€S" +' +fix�- k;513z 93 ' t..,:•, s „z.ye"s 7 a. Y�,€v iL �.t*y; ,..��t n . ..... . `'_.. l .. • _ ,. a'^F � >L EFiS2�v44T�'3T :...�A e 6t'Y�i�'�!�V Othcr Mems x ,�. s- k-a '€ .`€, '�.l "s s' a"'. �.,�,tk all,ski,";L. '^J,+h`'i'n, �:, y , ,6I, 't k,� .:,!°, i.a 5-0 ,3y ��-. ,., a'.. ,, s.. •y ^z�` �m . 1.'E'�,S' tk&Fi 1S A,StritxiC's .. `, r fir.``�ey��,v�y�,paga. ,��r§t4ay'��C U'al`�� ,� �"♦y�v,-*wy���'"�.,€z" mtayy.i�f�*'r�"1£�'S*1�-�+`� ,,� �.q}�x \�''�'s'�''+� : = ^p 109 .M, 601or mom Minutes 681 Aug, E € : ,; 16,753• �w'�K•:T� �4.-.� 3,Y•l,`��'u�.�e4z�b �.r'1� ,�[„ �.'sre-zc, :»..*a t�'^n'�ni�.�s..'Y5M x.1 �>; -1': . J � sz, Renter Occupied 3,639 22.38 EXHIBIT i fD}MSEC) SUM9FEE TENNIS CLUB Profile of OggWations A Housing Status In Total Market Heekctt!'tac'txtiona/'1 c 2,9N 6,53 . e��.:v..``z�"������iss,z;.� ak���rryfl"„,asatya•�+"1 c�3+�htts�gaxaspk;���'�t`5 � � 1,007 2.32 'i:, gam. 4 _ a�svR"?�Yalk-•.�t��. .. a W 4ffiC`l�tl;/.'3/iK',q)P 5 to i3t.' _.'1.21 ®74 f. ". C-s„"t,{m}. w 7 g . LJi)i MlYAI4�C:+'4�,�,;+r!' _ ✓xG{1 1:2.4! tr. Lvc 335 077` w o ' 4 Blue of{a � a 3 z _ 6.4 X95, r,, and1''21rtt3; �}��+�+'k.. sof EmZxw k,rs.h "+y�, 'wt�'�ffi'��r'�'4k�?'k�Yfi'�'a'�+b.'u��.- •�' r u rT 39Q 0.99 O=mcans 295 0-69 '�'"•A �tom: �,u. �d�r 3'..tar.,,«�+��t'�� ,4,.. �.,_."r�'�''.. . ,.�t�."a.- >.�.�,'�. "`-;.. 1+'$tjE9tti l P.$tRTCS 14,:661 i ,m Mil Utes FC 45 1 w. M 4, OM �,. '�{a�' �xx a�"+a^� `TSS't ''W'+1a3 e,�+' -i .•.,`Ya s } '2al�v -ru�^' T` �', ` 60 or mom Mimms liana1,413 2&`624 Y.Y• N`14 h e :�r�dtk7'4y1 .E,k+>J y+ p',,�y� t'+y"�f5�w+Y�} ; � yat F +'� ,`�.'.Lf"�''fi.�. .'L. c. c�.`:�,7� xa �r°€�z�.'•:;vy rh�F ,in ,.. �, .t„tl a�.tJ�._�V„� - .-'r �n =.� '� Venter Ocwjriecl �* 4,M 17.37 EXHIBIT I {Dh9 SHAKOPEE TENDS CLUB Dayl��ne iVlatkef�l�ce ° go, pk fi p`rv„'t p}ii"5t{p"t��J 'p `E ,ry'.. p'° eyy�' . �wW 44H � ` .fY3 t R"{-F °1 2 r� i t ""s �.h' O'i �� +�"'iy` h"u,�t^,.+ r� w M 20 171, u,eim�-M � �'�ir - 3�'� ,�' � t Swrn'�e 3`.. fi,�l hM � P 'M eY k� � MIA �� 3 as rdti rq* *� OWu � F 2 RON rc "e Nf , NX o pax rEa�r sn 5 1p i te'r+ t"` t an nu 0.F h Yt can- .'ai `s Vis,,, '':4' „ ' +�`..r N�r�,:::,,,:. ..n ",.., .,..u, 'x�3 �' p EXHI_I1T SHAKflPEE TENNI 'C.1,L.3 Calculations for Tennis Patential. PRIMARY SECONDARY MARKET MARKET MARKET POTENTIAL CALCULATIONS # Residents in Primary Market (11 36,494 41,345 x Penetration Rate(2) x .5% Projected # Potential Users 657 207 TOTAL PROJECTED # POTENTIAL USERS = 854 FQQTI TES:. '. # R _ ho stet€stew } g �tos are ta# en' � derr�ogralahics _ wry i� x t, A . 115t�3� 2. 1'Penetr , R t, AV,e 11 averted is based nal state P yA 3�r —JF-i e ar d t arid„ pdated sannually. '� rrmk�e�� es� .peegrfvtle prcafile tlry S a� .+. u�s Yrs.. t v ys ��: a "�'2�+�mL�a"� �i"aF!"krZ��}��, $• �BtrOficztng suci�� � lEty c � am � x y',r' "',yY h: A r� 8$Vit.1. ir. r •G.. EXHIBIT li FF SHAIDME TENNIS 9L Calculations for 9Vfte orf iM..Member Potential 2.5-MI'LE PRII AR io MARKET POTENTIAL CALCULATIONS DAYTIMEWORKING I+ AillT ..... Total Employment (1). 213,11 x White Collar(2) c .435 White Collar Employees 8,748 x Estimated Aged 25-54 (3) x .451 Age Qualified, White Collar Employees 3,445 Estimated Penetration bate (4) x AD Total 'ro`ectd Potential Users {5 395 FC?QTNC)TESE ; . shown in nibit C), whi . describes tl~Fe Daytime lVlarl�etplace„ r+ l ant`'' -graphical area a 2014 . The secondary ydaytrme rna (ov .Mlles entirely .d'i exclJul U—[-.•' � ' S ; 2. hitt Gr liar: - Pero �� WNW,- es pl �� �� tcet is ' den front the ;ogre awn ( 1ses-the. stir e.pla€~e 2014 t All �r ;i ur la wed:-gip are exc 3. Estimated Aged 2554: Sind the participating profile bf members of clubs Itke the Shakopee Tennis Club generally is composed of adults between the ages of 25---544, an estimate is used that is typical of other similar communities to estimate 0* percentage of the white collar employees in this specific:.age ratrge. 4. Estimated Penetration Rate: Based on a sampling of other similar communities, the pereentacoe was used to conservatively estimate those age-qualified, white-collar employees who do not reside in the primary market taut do work there. This takes into cor Wderatibn the overlap of residential and working marketplaces. 5. Total_ Proiectecl # Potential, Users: This total is based on eliminating all but 10% of those white cellar employees between the ages of 25-54 who work in the primary daytime 'market of the Shakopee Tennis Club, This analysis is conservative as=it eliminatek 98.0% of the potential'dayrtirne for the Shakopee Tennis Club market. 'phis provides the club an opportunity to achieve some limited potential by markethig to this daytime marketplace. EXHI@IT i :HAKQPEE TENNIS CL'tfB Ga#cu#ations for Pre��roted ilsers I PROJECTED # PL YERS.JUSERS PROBABILITY FACTOR TOTALS Tennis: 864 (1) .60 (2) 51 Daytime: 395 (3) .5 198 TOTALS (5) 1,259 716 EQt'3TNOTES: 1. Proiecten # Converted Tennis Players: 8th is taken from Exhibit I (E). 2. _s tor: A m� � y l- erated tennis d ill not ©n rt 3of its _ att �st�t °primary a Fa con ,markets to ,r mb hip, evy with effective marketing, sel#iri �f nd chniques. Therer ; " . probe did ftc►r,of is used to Indic tl�e,; #in+ li market a r -,11,cin the d w ide. r�i2. q ffip -M�Ayaalowrwlg 3. raacted # f�ase � tak�,� � ttibi � a�� 1..AN!h i 4. , bability Fa A mawill G 00171rt that'6 of its y *" fc i ibrsfip,:even uvift i givem inga marketri� selling and service techniques. Therefcare, a probability factor of 5C1°/� is used to indicate the maximum likely market on the demand side. lotals: Using 2014 data, the market can theoretically attract 716 regular; adult users with effective marketing, selling and service teb#aniques based on its market. This total of 716 is the number of likely regular adult users divinedamongst all of the facilities in the primary, secondary and daytirne markets. F�'ih �h i sh ff v.. . .. k �F. f UP T°Ei Nis Ct B; :: tNJL. (3tTfitrtClr. :. �#�'�fCP�t�t.AN�' PFttCihtC SUM�Y Afl€R PRi~3>st 9- 1 F3dcsar 1`enni �v i t An E t�cin trait ttan i r�ro rc 8 Owned BY Eagte Creek Bivct.{Cty ley center n.� NonPrcaM fiennis Assp�iattan(A Fe916Cre k Aye.(0ty1? tinthty 1140' .64sa�Did'Non,Pfit RsstsCtir� t ut78tCG#ee, ? #3 1*0r 1 erJnrSQurts tt 2 #af n. Witt to Ares Front tt7e City Cs�urtli�instyrihetic SRsra not Fes: Wirt t�aise b Td 8u�d&OFerate tndir�sct L+�t`t#tt� /kir Corrctt3ic�rd, �"i�i+�' �t Ctut3 T inn Ct H6dr: Will Begin With An iodpoikwml Tttty Fames Eq>aiprr�ertt Roftrn 6 7erints Facit�+Vlthn Daily-Cues#FEducation Cssrttponeit ' .. i �S cva8 j F J 4,7p "R!Fr. "� {1"1il$#'{i` Qt0 p low4� . r# t;..:• M"„ ..:r ::�ska�r alar, ..,: fid` 7� r Foo ty 0halVirrg Row, n � ati 4 Pror�rr�,Fox Yui Adr�ttsj l?S P` l b7 7f 4 ;F• � N a K F Y q •T. ,�tt�� "low,w 6Uf -`?i«rh +', }} „,.+fs: "' , va fiifRtt'IP iW'8 _ � ��y;� .�r��r r�ag x 5.�, :��}nr'4�°%��`-rjrS��,�.� �.'�a'a�*rn� a � a ("J}•� . .. :.y sM -..:5,� si'� gat�� �i d� :� �'��u"F���je�� � xJ m• r... *�4. y+ "Fait r { �t�4t,�te� t� �1., k�� !ert ..� yy #.., r 11Y10 La W+ .W. .a n a jy �' �• ''�� 4�UrtS t"C4>� �"�a�� �"' & z _ di�;3�it{'1�k7�#' •l{7', � � �� _ Shr� -, r �•r 3.,r`,r•y �: v x�„ {,..tai'• e � rax ,J� n, pr 3� .�: "�n'(an u :j x9y.JY •� `y�' r �I ,..�A�., �• }�r�ky ®./�``�' '. �{ F T"�{'6 1 d Y ^re �k •ln. i h`f' 1.5*' } �- dick F1�R7A7, 7YIiF i�{-.C1 6z'T'M1 y k r '•�k „ �� �� ,. :• 1{S3r�� tl4 pa,ld;x,�iyh?fC;P�., P' � F. Ad,,i IafISISi'i - Ctubt(fie Ketst C10n 4 Wei,. Mao oy f'i"A SM84 chttd Care RobrK,, Win Hire PM Tennis knstructata W tqf r An,Adequaft t 60 semcs Orientation WiR Encourpge The Usa ur Cittb vtliuntears 1N+�t�artiCipate in LofiB#inter=Ctti�.: Vltii�:A Lona{Tennis{.ear fn It t,�nradiae�r':ttttsrlt tam EX�kt.E3;4T.:11_t81 HAKOPEE i�tNN4.S'C l a' Cgr yti e a i i s;in S�, radar✓MSr�cet NAM D�S� IUGE PH:JCA.f PAN .: PR�CiNG � _ 5U1��,RARY ADDRESS FfWI 7 l EP�iDflE CLU NONE WON,'flvY �, .� i, ,� v4 .x ,.rf,x..' Fk.�...::.Hs a $.F•.0 �'1R r+... ��uCS.,;.. K �� � tl ��yb 5 4 : A'�.':. �'9ds,�f^w� `:� * <�''" t ' < r.i Y;v�es< Ji-r�t '✓ �f + y� -v-,,.,s! ���. �r77.$.... ��Na F syr �'} 4^ J��S�•�S� k4 � i Ps�rt-'nye I�'yu5 y td_ 5 v� f M1 `vim��..� ���.��ur��t€.'1 �� �,���.N�'- $..•., u ( ,..,,,,� f..,,.. ;^��. 3 gisXc @�� � ¢,+�< < „ E `i F t, 4 �d• 1����.,z .�h��,.„� z �t n�;.: < a r � �.uce;�'w S A ._ a EXHIBdT !I (C)-1 SHAKOPEE TENNI&CLUB Mgg of Primary Residential Marketplace 1 y ate ' iF a}r� q Mh a'V to r r ' qq �� '} +•A'[p dtE� Y �Ye3l( ` yy 'r .see '.'�i��+y�`E 7 S L EXHIBIT II (C)-2 LONG RIDGE CLUB Map•of Secondary Residential Mgtl�etptaoe t u a � +� y g -•'r `+. �3 -.i�c-F star - ,��+,. t� .. '� b '?}((•"`� -�9 .� pit$ 4Yt'f �*y�� �' t «4",q�,�J��'� EXHIBIT II (C)-3 SHAKOPEE TENNIS CLUB Map of Total Residential Marketplace w: x '? I '�''°,3.. fA i ,t �_ r- f - t�h �•r}r ah -3 h � t 7 x HAKOPEE TEWS l Ll UL EstimltedA Regular Adult% e_r_S,2f_fAcftlWesin ptirnWl and 96cwdamMaAeb Proiected4 lReaular,AdultCigars—,k2NtXIiG_) for=4 ltd Prima # x WNE Balance;Available To_ Mgrket, 71 SecondaW NONE 4 'No', P 1 lance flable, 'G' r e ako 02 ennis W. affflil MIX U� Cala tions for the Elated#, dui M d it r -o a., NOT NOT Calc A VQ. auttw W. d pe., om ant or e f this r facillY vners an: o what ea- . I facility our, r G i theWe et, wan tennis fafflim indicates a su 4f 71 ft r 2014. This implies that the Shakopee Tennis Club would have Me difficulty it, ttlmcting An adequate number of regular adult users given the current market conditions to 'be., successful for this concept. it would have to focus to A - on the primary nd Secondary markets as welt as the daytime marketplace. It should be rooted that suburban markets Use critical;driveAime determinants to define the market cat m area. Primary markets are defined As:art 8-minute radius from the,site in each direction and secondary markets as up to a 12-minute radius. A 2.5-mile radius for the daytime working population was deemed applicable I in this situation. There is a HMAM opportunity to market to the employee base in this market It assurnes, that the Club will attract some members who are p�g just necessarily regular e year, This may users Who generally average 2-3 visits per week.consistently throughout the Thi-11 account for at least 2-3 times the number of regular adult users who may be viable prospects for membership in the local marketplace. T I hisimplies that:the Shakopee Tennis Club would be marketing to a 1,432 2,148 number of adu t prospect's in 2014. The gets oorrtponerlt in flits Ca��' t��h8 or>ly vanabie. �_�� #aornptttl�?rl lrt fh�3 � mor endarynar[cpta+ , the fca1r�rit ,r� tf ; l'ofial Adulf € ealar arsf Tanis 7 7161 6 III (see EAi6lt I(C)f ConversionTo"It 2 =3C 3 . Of Adults Per Terni Cau€tCapitY Ind y Terynia Courts indicated 1 . ' 17. The-tannic port oorponer t. with , indoor ftnn rtiurts is sued reasonably far fl�rs Iat:. mOnd panbe there. Cb tto sl+, ft Club varill marltot to fennlsttsers tfirouli,. Its planned extensive progrrnmirt if orae ina p 4rc narkLOS, fn Phis anal a#tllor'+ is noted. - 7#' P k X t o�.:!.Vl ,yy,+, f .,'w" N`c3�x' ?'3•'hu ei ��h�� �mn"-.'hv e 'P73"4 Al y/�rry :-. tial Adt o eg lar kers of Tenrtts 7'1g> {pq yp b r- * - h Fla i� ti ,$ rf Y`s "7`h {l�dl 'F+h"hf"4't''S ,J t f_ rt..M,' �..4,i_'ft irne Frf ,den s r W , 8.00 Reguls-r-A Tenn -11 _"It'llok 28 20 0111 % �> �•: > [fir.�ti : 'fib- \s Il•� $' 3 1 )IlVt Atte-use: " 14n(; "0 F�� Wako Tennis it; ,(Including Terns lltadwo -Actjt�sted Ad�tlf l :glar,-sera of Tennis . -- n�rer lol Tse Ad�� Member, �Prospe __ � �'' of Aduits €'er Tennis Court ( paW - - Indoor Tenn a Courts lndfi� The:sitr; for "Yen cqn pf Is cont derod to be very fessl1, 'baked on ft Au nt 6000e0given ft a oupplyversus�#emand relafion.shtp .The derttand side ciearly ou "lgh the supply silo`based:; ori tie s ►pe of tie foil' ctrrenfly cvntemblated sf thisroped location.: PHYSICAL PLANT S S N3S6♦� �. '�' + M:'„''�b .f'sm..4,gc-q�'1�'U aCj� � JaF� omm 1. � ik S- +2 .r y�" by _•�°� R•5� wL. �`. .� y EXH9 BIT III,(A SHAK )PEE TENNIS CLUB L oQal Map of Site AM- .... .:,,� tee, Y c r UP dal I'MF h ff h5. A'�#•�w«fi ; �1Y F� Dyy t ., IF EXHIBIT III (B) SHAKOPEE TENNIS CLUB t hatogra hs Gf Roadways Leadinto The Sit-- �F 1 �) yam:,. ` -w ,,c e 'y s4�� ''��yy �7•.-�'S � w 1 � rY w �i �.3 t t' r"`-#"�vk;,�- rylt�p. si- y,�. Oil At ey 2 s ,5e k y i 51 z•..,v=-fie - _ } I' EXHIBIT III (C) SHAKOPEE TENNIS,CLUB Photographs of Roadways Leading to_The Site k la, ., ..��i^-n } � l Vis.'., R ��" ,�_.. ... z Y s. Y P .�„ �•t e'�yrY`��„�S; ilk- � 5 b E.+ ��;... ' '''�'C w,�Jr"� ° a°'�"�� � ,tom a ¢''1��" 1,,,��.rl���t'`'��•� , x ¢ e W�.Imuu} � lr � �3a EXHIBIT II! D) SHAKOPEE TENNIS CLUB Photographs of Roadways Leading to The Site sr 1 �'�"-u•*}ski �-�'�'��n,m ���� ���"�"� -c� � ��'� �'���, 'fill kv: 12 3.. ga 0-1 a z; � f ANb- 5 r EXHIBIT III (E) SHAKOPEE TENNIS CLUB Photographs of Roadways Leading to The Site ar) ; sr4-1 M. Qffir TRIN - '°� `''�� a�-:•:"t*�:s .,�'S+.t"y'"31=��_�+.?' c���yy11s c�9 x�"�sj�"e�."'�aw���^�c'�';,i'�i:`�. y', at'�) t F .R � n ILL y ��' �, \ 3^ry .�',�54 .� 3�a�,# Y^S.kgtk;-_ 1•,4,y .,,:w ,*- r t 3_ .,!`yy� z v w ?,�., � ,•, �3��ad �xw``�v a�;tSs`w h t s .\jCa�+�, z�jy+��,y�`Y1 i"�nr �"`erg+�,x�,'��-��c�' ,a�i"y.�fi ti�'a� wya.=> � k,-tik, ,)�q�,�,s .�t+e' � u .auk' �'^, -��ru�i 1ee-)tt�`. r tie::�v t u't°e �t e�r'�`�r K'�t`.�r,r 1'Ji`*S�rnr�'�'J?:,'H•.r`�'�"`-tea �'�iSF,��'.�-�'7�W ' .7 1 eJa �;� ,,�, i�.fix •.N a��` • v1' \4 M r£;`� C � si s �"MW"h'R.a4`"�5"h`r�'� i 1 •c ,�5 �b A '�tih'�Y �S.c t ��' ,v2-� ��"5.�r'�. k \ �"�'y„���$,+d wt�.w.�° is�"'� ,d1n8 �xw,�v�.d dxti,7•'�`a,i.E,a a i.,it a.+ ..: �4�477cc��+.�r§a- �+ a a. r x a t t. � +�t �, `� ��5��� �a.`: 5 �.� 4hn. �'�xde 73 �?`��K ar to h i"# }.'h+RgYi tukk` a• �k�r ax -at�i,r,+k -a���, vs t7C-�y t�7C,�i� ti`�3s'�. r As �Nt` ��p�„.�:. - �"`�'�,% � - 7�"v�xvr 5 r �',�?a�' m-�•j����."'°�- `.a�"�.�-'�d�"'��y'.�Rr�„��. .F"'_a ��r ay'�F r a 1 tad r' tea �' ttr w.°��fit' j!F* "Sti e f?fib: - ��A �,'�"�ti+�Td�- ��ri.ut. l�,al�s9r: ' �5�yrnr n'-r�l7�,sa�r ,aux aMM r•.�'r �-§7`'� w,�`s � �,`�kT�;a/_4"5 .;."A ^4 r"�•4 F '� 'fY 3�'"� 1 ! Y a' i �' W'S �� -�,,v "a -a� S � �sy'�x.Y�, `�� a .3 4. � \ qs�j 4r•�y, ty3�; wt„�yp, x gig a^•?t�.�' �v. t^.+e+ p.y'r�� a��.+�,u1x �,��5; \G� i'�° 4 a �?�' �.r�r5.�:R��da�T � �rg�� ��r��� '• �J� _� �iC � �'d! �' �:�r � oc�kv,,,�� ,,� r, .tee t`• . EXHIBIT III (F) SHAKOPEE TENNIS CLUB Photo a h of Roadwav Leading to The.-Site {'.. 3``u'rt +»°'tt�2_��$ �I✓'A) W fin&' � .. ro{r5 6 a't�.s+� s ✓� a'arr' auy�w�¢i.F�"�-,������� � f��� lk7E*uwY ,,z 3. M'k �1 h -s' "I y. ,. A76•' mg rr, �'� " ia,'` 'J�j� �v'+rb � a" n ;•+n i� � F �rfi s' y ���,� � ,{� `+ an wyys 5 �� 4F � 'S*` "r`Y,✓D Yea i°�"^� dYf 'W'Y}. �. N �,, < — � �,5^��¢�Ifs�. 1,��4 ,s�, d � �'s k��4��"�'�Y� 't�.' �YbG� dg•' r��j b r4 EXHIBIT Ili G SHAKOPE_E TENNIS CLUB Photos raphs of The Site ,t r '�'•n ;ge:,hy k __..; t �. ��1� fag: q 14 tr t x y+r a�'•cq krt$ • i Um 1.0 3 •�°3. tq d rt 14 i h a �! v rk&Nr °�` ,.z"�'��S,wk��� 'S+'Y % W "k`f'' ✓'k H`N `N w 4, .Y �4 krtR• �. 2Y2` sr .hv`W'9•-3. 1d9�J+'\1 '1 }`t l�'r"ft \G'S� 'C q S� rA4 y r� � s- a JY.fi� x 3-4 7,gtr c{ s ➢�' *r �.. '+tV t $� >#A's�..ate 'X{'?i' ✓ate' _ �,` >. ��� , �' �� R 3. { b Y. EXHIP IT I I I SHAKOPEE TENNIS CLUB Photographs of The Site .................. ON,r�` „ rt RM .t:.. 5 '+ `gw�`,r:'+^•r tiu.._ PXJ� y $ jE fi j« � tL 7 r � , x fit' s 6 ON s>yH'�" .��'r��� Peri a� xt�� -r, �'`��� ,� �€ '�� fb'�a-5"���'� "� SY r•? taui,? .wa �'a ��a;,,• ��� �a. 4 s��� �� �.u-tr �, sr � yc > .e rx`�f MR. � r y+,' - ;,, ,. r`�y��:,�''b�,-�.:`.f �i�gp.a v�'.`a�R'3 "*�'`�ns 5"i +i`^�'y ��rT.r ^.s`.•*� aa�„�w� t`a � ,�,..�i i- :-�d�i°ai.,s�y"���H� 6 ".i �;��'w `•v�+:�^�-.`-_lS �.'4s.}.Fr a�`1fby 4'� �$p;u. ��.,^-�j.'xt..5��^ - e S`3i,�i'� .6`#.) P � +... i t �.�r�r �T�. t "s`�j�� �� �� ��..�. � Sa�'?'-r'�r � c >•:x,:yfa ax ..,..,.�S; `..sr ,y`+�� �" 't��''r��rer�� 2� ' i�s} ° a� 3 s*a'•m t�� � `\ '���X„k✓�3""����.��.C.�`'� "�t�€� m� r ��' �_ti "s..r� ��„�j�'�'�vL+4��-..�'.r�lr.�';�'��'. .��wr �;R k �;, EXHIBIT Ili 1) SHAKOPEE TENNIS CLUB Photograph of The Site 4 `_.�,4 "91 r7A''iti,n "�3y � l % rY�`��.j: � >_•�� °� �ka �C1�"�����>.:rv�'a � .�p' a � aU, z �a `'> k r -���F t��+� � i x..e '�• :�r e %r '.�.'�. a `,w�kts Ne,y�x x a, y a .t ' .,�Ad`s�-F>;°'�:,.x s,. k�q .£�•, yx ; -e'SvjSail Y r'yn 1k3 "tr �° �u EXHIBIT ilEjA SHAKOPEE TENNIS CLUB Preliminary Ccncenptual Layout of The Club 3 fux 7D,5 5�4$ . .t f � 'gw ra M.AtE,y f s # 'k. r �f •yo- .�fiY 4. _�`� - h xa. x�� � t a Y�fi i-Y : ti-�w_� a•4YT fN. ..•� ._.eSE 'ii' ` 5 .r ' H'a� n777- ' a awrwa�n \ ""SaY f d2w 1s +tW � �r t try V g I�ft* A,�K� a-. tea. PROFILE OF T14E AUTHOR gup ar" _ b �2.rbq b b t' r�;e EXHIBIT IV SHAKOPEE TENNIS CLUB Prefile of The Author m + E Als� 34 •'a ea^: arc lh 'K�.'� I- s " sr'. Vis. � f i*-HA 1AW xy s y Mann aim= SIMv 177 LEAST 87TH STR1kr; SUITE 301NEW YORK. N.Y. 40128 (212)987-41"410 ' (800) 7i�3-4411 • �'A;'x'12;987-4227 � E,Pa+i:n;,��r�visiion@noi.com RX a PE )t Ce. NMI Founder,Direcctor and Pre idertt of full-service managernent costsulting company whose clientele includes exfsting at alctietf�t th dubs, excise studios,real est*W developers, lend. troubW this,rescue,hospitals,industry tgde"0640h§ArAother profcssio ls: Bey successes include. • ccntductcd f6asiblility studies and site selection a h l + assisted;in uegoof purchases and sales of ebbs •. developed oqu mancmg p�fnr cic►b-OwnerOd"Ielopers • OzYcloped lean packages for banks for clttb ofterslcievcloper's developed concepts of facilit s 4qzd sdMocs for n :v orr cs�rated:clubs for clie conducted clubvaluations fear internal partnersh plstocklr.+�lder transactions estates; court testimony,real:as. tax abateertts,divorces and third-party saps y .0re :a.rrezual � � �uxent,A.tiozl "*1`F2" y. 67rdt rea .e apprats forte x Ma Acv--Jo �asadgetzn stems end variance mlysis groes rd '41 cp�j '�;�lre typ�P ��g ad gy der nal e �� s� l Pi in,plxfLllie �� ,�ical �kIG� anal 7*d o�reralt °3.;stl ' tar clu r F' ,� 'a`�7' �,yn` '7"sYi`.' t+ S*u i €Y.' '++a ° ,.•r d d S Pon u in >, rAtio cif etx , ica� x #teras, tharke ales, pro` �ser3 �rnber els h p c f o zte ..,, y-r5 i a 811I2t Yx r4 r MP r �s' • r pre _ in Iegat matt rs an ;s,rs, l as c e s + cxoateai ia-house nlcet result and feedback vehicles, cludig Member sysa focus groupsg sounding boards and written suggestion systems « analyzed'physical plant layouts acrd fitness goiptnebt r eels f+ clubs *► convinced local zakiftand planning boards of special use of sites + ereatecl tcansttiort system after sale of club resulting in S1AQOO savings in refunds" + itistitE:tetkly club rerting systenr�s and statisticalclyses for rnapr�gexnt': re-organized staff",functions and central office of clubs + saved MON on real estate tax reduction for two clubs over 1Q-year period • instigated profit-cccrster accounting syst.rn,ssrg stA the-art eosuter snfta st sies*ed.incentive paclO es furall key 00 employe created Pricing systcnis for clubs fc t start-taps Azad for conversion cif DtOclubs to.Multi- in-house n lti- in house club systems and pt&Wufvs + COMMON in-louse training ; ions instituted sttbstAtltaal controls 61f telep 4n for cost'.savings • re iW itisurshce pWages to ialdrexse coverage at less dollars it, xw�t Of 1iat�ility it2si3rarlG�crr5t3+ C:lke ldcated tli,xouiliout U'rtitbd S teX,Wilda 4444PM- Business is:air-going..: pouutzrcer, I3iec#or andatubve Vice-1'residertt of third tamest �:sp�>rt club ctxrtn t country at the time. ltesptinsibilities Inclu�ted.alt �nartcial, operations, strategic ��a�ing am ana ettng furtctic�r�s with million annual gross=receipts bc:fi� sate of clubs€ o cmducted site analys s, analyzed existing troW*d reematiO facilities x"Miaw purchases for later Conversion to multi-sport use. +� managed all properties and services tkough 3204.e4liploye s • armed 37 acres" eight bx'Idgof x10, sq €eet with ird6&teimis, Outdoor to sr racquetball, ambiesf tutee assr rns, fitness e0ipxaeet, iztdoox swirnzni�g; sriaek bar ~' all,volley'!oft ���ts rollerskating. d outdoor. e"X) design }z �lutects�cai plans, setec d a©ntractsrs and �' erv�s :a�; of 4.onstx�a mark to ire lr�te�sire aril dtverstfaed use of a : }'e�, x4„� x n4�F r h�� 1M1 x:;es�• S r ncgott trig icluda����llit�n.: 1ugh rnsllttln ton8 � w.r ga recourse ortga Ltd S3.21 �$ 001 achieved Mun, ata 7%+ for l e s i • essfia tv .oa v d fa�ilinMR t tt a t x u ' JF � 7 � d��. � Al 3{ S all =iz� {Tr ills,, rtirtCet- ��� � ::7F �kn•�4w-Yr 4t i .�`xb'. t. r a-A"<' S '" i• ,X`K a' 'S P -Y - ',. v: •'meg increased club rnenlbe s io :#Por 400 to 280.0 is1 t}ti l si anon r peri l of im existing club • pmvided consulft services to bbMs, esidenti.a,l aqWexes arid' Oftr. tog estate development connpag*, intmatimalr" Ort$, teoabled smart club , stmt entities attd single soat clubs. epc} ed t?resdentlClaairtrtatl Of the:Bosrcl and;all but_ ofU enlcaees reed to tne. Citftort's clubs were taeaw iia €,I}lstate dew Yb& (Syracuse), Cbmut ( allingw ; �+Vbodbridge d Bristol)-m l ev 'art City sutius. All mere acquired or de�relggeci frart- C iti ,,,Portzelated tO se},its cluhs lffeir it received several unsol c;ted purchase,6 en-at.a-bane cif il�ess i»c tll�xtg pnri�xpsls' fanaailxes; XOMAM' t Y Dire. Of Man�� SeMWOO f $50 willh. City- agency"setftk Youth, 99 sm;ie illy fiw, 8 assimaC4 W rec-mational and star serVii�c weds. Was�re"M31 t&rw prior management prcibkins which 4iated$M4QcatjoAgencyinvolved J2W; em*yees,withVO in way age meM.- Reported t .Deputy Comrnissioner--,ManAinert with 35 dimply reporting to Me. Key,achievements.included: • ooiidudtWwmplete 6 aluatioia of all Oopg6a"...and A;nd*9 do-vtlommagemeut.c-onsulting"itis with nwlag,�n�t and field wormers iii partner ectal lislz+ €i agency4ide systems and conoOls for finances, purchasing, services, physical plan usage and.all 40002cteilservices. AdAtjbnshrpO*d,as planned,prig to M*waby elections .......... ......... ... . .... ... #4 ,ti n Ass De 4n fundi alu&d; 'ro", lousin AH-4fu *)w dVirec NNW R dei iviti Ai '111 R, 1,1Wt dents IOU,,17h,"M ,03 L,txNlekft, u um, M M If Int ff �lftle 11 151"W', • stwl MAJOrIIIIIII ting % d Mi ID 4wlli Will' Ore Il Cnt -C ed and MR M.0, Iri f 0. revised&cujty evalaa systern -4 created Dam"=student publications created pr dural#ystems..for course.rggistration, • designed*adoetirig rrwterios towbmct prospective ,dgate 004004 • p ected annual;tuititzn revenues assisted in%nd-raising and Won*activities. Reported to P004 and had iftoo.full-time and five part-time esluyees;ftOkting to increase ma and COM-M Ift ldlls- -. M, -9 shills: Resbatch t*mlpp��Vubg�A:goods clients. Key.:Awctioa presen -MmW stu., to Fbrtune .lients c€nducted:.market-targe, buying,- 'incentive stuidies ..of carb.ovapWW-vef4O,, ;;o :a d deddomt#*i4ig • analy=d:rt*dtcftornpxsetrrtioptests studses, -qqpy#s¢y newpmductlesW and supoiced coding d editing se c ou questioraWres uest lonnWre Aa -ta LI died C'. melhodd,16gy:for 6x� tpd� es- Repo*d to Rhgftrthand Marketifiofttctor.a.nd twot�ftmoq 11�'Ie PDXW to,me, gip A0 All WIN* f ON m 5 o r �i b1 a _S. Pt, 101. HE -AIR Ng Z Ogg yam "YON, m iuDE—orAPRstwoKsIEDY-roR/CONIR RyTi Grammy-TER Comit•to Get Fit: The Guide to Choosing A Quality Health Club(Consumer Guide) Lender's Guide to Lenders,Investors and Appraisers Selling To°Satisfy(Sales Training) It's What's Up Front That Coutts(Front DeslelReception Videotape) Creating Service Magic(Member-Service Videotape) Hove To Hire `��'dd"�em ,�-; � ��k_yea`�k"'t�x� `�r•�'�xri���`...' .- r t... Agz', .: .: ,r r w w Aff43'64 b 2 a i n., SEE 01 b Z. < tiF- 'Y Y y - TE ORING ex ERMNO N6w.Y rk I nive=jty Cxratltate S #Gol of-B itt s Ad ittistratic n tuniyersit3-of Michigan Ciradttate School of B;�siness= Babson College vich g-an ate Univ0 heat n College Lake FaxrstCoIlOke Cho Yr a Bank I�srhatr Susi e s a ista c Cu ti n Ceitcr dor Entrepreneurial Studies Entrepreneur's Exchange erten~ r Wqwt.On ma RSA.)„ r k" IZ}, `-:.4Y,15- ti ,. x ,Y, ,'`, 4k�f3tYE3 lttl'S x 1 IE' (AM erna or sYce and seise Association(IDEA) ttrnal la lien � lit, A-Ur- las�r� ,� ? thletnc l�tz5tne �� 9 �Iisrrwr tw€fkofMMS` ssional�, i te4RI 11; R of Fgy }m., l[Y n}yol j- lAnd ;t�S't4rbW - " �E l��at�dna�`� xs Association. � , Tennis Teae &scfern ' Tennis Industay. Shy Tennis Tracie Show All Timis Boundstlon Ccfren .:. laccluet4all and Fitness Shoe 'Te�Expo Fast Coast Alliance N rtl west A*10tic Claus Xwsociation 0 AM Connecticut;Couxt Clubs Association Economic:Straitr Ow England Racquo"PomAsscciati n mss arnd Economic Senna <, New Ybrk Metro Witan Club�*&iatis h TYMCA) ut ;nglar cal h,RY%cqu t and Sportsclub Associatiozr� Mid-Atlantic Club Management Associataorn(EACI I�Tew'1orktat�;l'arls ltreati Society Tetnns Clue,lviaraagemettt Associtiatt Ma*,Sftft Parks 4 Rootta on vocitw}; Fitness lndustry A6soeiatzc44i(United Xkgdbm) The Cal#oxrlia Sh (Italy.) Sports Industry 4ntt�� T Financial Managetnert C�sdat�I�aeting;: 11�arl�trng research. lvxxtreprezre�hip ... lblsrl»etg T�9[ ernt4 Consunwj Mbtivatic and Relxav� Srraall'Business Nftoagmwnt l�itn�ss'I'rer3ii3s> Buyl;.anal Selling cif Club Suring De tin the Roere0on Inxdu,Wy The Turnaround of Otft � F-�i. ' .. VS• N 'EA�lh IN,;uttr5 hY rix: tires r� € t {� W T{?An.; our, Clip ,. w 1 r aPw� ;�y+�nYa r tdg{e�'y� yrsy� III 'd'""sr�� ti g 6 SS �2e.`F r'J C+ :� r �,a Ufa-^�_2.+V;. �'�ss�"�`s•y��,�' "ti�.. ..: b 3P, 3}�2 `iR SrL Y ch •]2 4i Y {�, '� +7 ai+.'y '*�} d" t claving Trafxicut Bu b« «� A— G) 4 : O yyyyVM F k F r �y,,y �}n n, ( 1¢iBy��E: 41 of i.� 1.9�Ll WOWi"�R�. "4, 1h;Sn ll Club Ad�w PWic Underwriting of Clubs= Additional Rmqfid"Sports for Clubs= How To KrioWMIat Four M4pffi erg Aig Wit ski 1* i ion sf Cltab I dz�.sttry's Futurp MCA-,r.YORK , T 1vI&A,with Distinc tion,:1969 Beta 4 arnrna Sigma Honorary Society Outstanding Nfatl eting S#u =t Award Recipient Research Assistant to Marketing Department Chairman Honors'1''hes s Published(1969) Hector Laza Award Recipient TUFTS Urue R MD" s rs B.S.,-Psychology, 1957 Chairman of Admissions Conunittee Assistant Director of Sports Information MeV,�ti .,. j3ege Spt CJ tto Rec -A��s, t1OSupervisor Cf'sse s motor � e « Zna r Cly 4 _ Slcetlaall alt W WN legate to Cis 1 onvet } S A"�l`^JShYh.t"Fy4SS.4. b 4 V. S,�S'=+r?"F: tsn$1 ClS5I2"11 vry S' =�P. �' yMg?x3.tfr" '2"i ++i'"�+li"a• � .nei.'�fsrr�n+��: .�- €3 Cation CL3mulitte ember N ral SPOIAUS ............. ........ WRITINIEXPtR15AGE Financial Management(1986) AHIMLES Club Business International:(CM) Club Success Club Industry Sports industry Tennis Industry 110alth Club Management Fitness Industry Leisure-Week Fitness Management BodyLife American Demographics Racquetball Illustrated Athletic.,-Business N,ew England Tennis an(lRacquet Joumal Racquetball Industry A.M..Best Guide Tennis Tradq._ IDEA Today Club It Today., 6 a book mail Imes Valuation F P k� ulas Club or o t and J0,zex A-,,?-wr K."a m 6 T, Fin kyr IMINI maln-agini". Effectively Site Selection/Feasibility Studies Insuran Crisis&Solutions Marketing of a New Club Club Operations Ma*W Success for Clubs During the Summer Cost-Cutting Methods Real Estate Tax Reduction Techniques Other Uses of the Recreation Facility Crime in the Clubs Evaluation Techniques of eldb"s�Tdrth Financial Finesse Club Financing and ne,Limited Partnership How To Get A Bank Loan Attacking The Hidden Expenses Bidding&Negotiating AFF# L#; T#l # H{ Cl AC AAR[ S • International Health, Racquo#vnd Spditselub Mo* ib (IIIA) _- FoOhOer, F.li WO President' • Irt�ii mal a lth,Itacq�xet and P€trtsclub Association #) Pers+o Of*V68t • International Health, racquet and tA} - D inguished Sete Aid Rc�ipiet • Ir terr ational Maltl2, Rsc4oO and Sportsolub AssO04tipn (nMW - Vanguard R-esegoh Member hitermat onal Health Ramat and $portsclub Association OMSM - Chairman, 140rWIce Commit e, my''ember of Convention Cowrnit e, bdustry Data Coth ittee, Audk COnxrrAO00 l".,ducat w C`'oamuttee&Advisory Roo • l tenzatitsnal Ifealth,l cqud and Sportsclub Association(MW-Industry.VIP l lease: 0" Nat m l Tennis:Assox iation-Director,President.::: • Wiopal COW Clubs AsAociai ob - Trustee, €hairman of Ad tis ng/Prtsrrc�dc Resear. nirnittees IPU 3.:' C E,- ,. ' t,-,"''} RY•., ,% '^`a�swr. R. x+Ay� R "',�S"R ',. _ ectee- Wb 'a 5 to , '€anal Tennis lectee � rt X 0t�mal ^, ed�4'lSory � 1, 3 h3F{h4" b PKIRINY "wM 'L`k12" F Ne '[}' ( F•tY :� l tf. Mynd ANS, d Nex j k 1r zA uiREjri:r b 6 *3' Yrteatinral A ': 7' `t"dL3 , „ .''51 R fSJ �.. a ..z c.c s �ITI rX St C{3'uTTis �s5' � �,ib C* a ft, • ��cr Col ol" Spot' e �,� I� .t i`a� T�eal��s tli tlaletic business-Bdi�srial Advisory Board. «, New Ydrk University eluate schc ml of Buz ess:AAs§ociatiart- S Tru Cha:nn of Ahunminess Confei°ence . Plarnilton-Hadi on Neighborhood Services Agency, - Trustee and Chairrtmn of 75th Anniversary Elvent • Urban Business: Assistance Corporation (UB AC) - Founder, chair of the Board of Mees,Chairman of Policy and Planning-,,Development:and Publications.Com itfie s art Chairxna of First I*3atianalanageent Asistanc to 11Iiriori lsess Confeeoe +� Juvenile Umbetes Annual Tennis 1,ouniament-Co-Chairman TUN 11hiversitty-Annual Fund-New Y A Area G`luftsah • Tufts University-Admissions Field Interuie"-NeW Ybtk Aret cuirman + Tufts University-Twenly;"fifth Reunion Committee + VPl°7 azid Connecticut Cable'Televis on-Television Nnew 4" NBC.-Documentary-Writer 411 B~of NWft tanCorrnnunity College-Advis�'Ru So ber • Sawvy Maga in asteroard'S iWt M=s— Cox'�5t-Judge American Health Magazine's Marketing and Advertising Awards-Judge. • Resolution Trust Company-Registered Consultant United States Tennis Association-'renr is Facilities Committee b 3 A "'i"' '9 gpq 'srs. wfa v rs RICHARD M. CARO, A (RICK CARO) Rick Caro is the President of Management Vision, Inc., a l adinsg consulting firm, specializing in the club industry. Management Vision, Inc, provides management expertise to clubs, real estate developers, hospitals, hotels, resorts, appraisers and to the courts as an expert witness. Management Vision is widely regarded for its feasibility studies, business plans, loan proposals, valuation of the worth of clubs, assistance in the buying and selling of clubs, oper 41 analyses- of existing clubs and financial acumen. Management Vision has experience with small and large-sized clubs, single activity and multi-sport facilities, suburban and urban sites, owned and leasehold properties and start-up and take-over business situations all over the U.S. and other countries. Mr. Caro also`founded' Club Market Vision, Inc., a sister company, to provide strategic and marketing cons try and club �ar� stanee:' caras t J wnerst orripan t beca Venu nd-two matte pusieA!3 if"J, 7 51,, ig, �!y Was the r veter% 0' e � M club,'. ck Caro Is a 40 H lt{ sprue in Nc In eight-club anizatiq#-V.30-,5#47, he I �V­p 11". qP in1 JB rm, Caro was der,4W" rid Direktdr Of 1HR,6 (International Health, Racquet and Sportsclub Association), the trade association of over 9,750 Clubs in over 78 countries. He is a frequent writer for various trade publications and the author of the book, Fi . Management, targeted for the club industry. He is also a well knownlecturer for the:industry. Mr. Caro was voted Person of the Year, Distinguished Service Award recipient, ono of the club industry's VIPF's,and Ono of the key leaders for the 1990's. He received an MBA degree with Distinction from New York University and served as its Assistant Dean and faculty member at the age of 23. He worked as a researcher for an advertising agency and as a management expert to correct major problems at a New York City government agency. Mr. Caro has been actively involved :in voluntary and charitable organizations over 30 years and served as a Trustee of the Urban Business Assistance Corporation, a non-profit organization providing technical assistance to minority businesses In New York City. He also served on the Board of the. New York City Sports Commission and Sports Development Authority. He has served as the Secretary-Treasurer of AGE (American Council on Exercise) and of Operation Fitl(idb. R;ck Caro-Sin Shakopee Tennis Center Shakopee, Minnesota Prepared by Greg Lappin July, 2014 Table of Contents Development Summary Site and Location Factors Demographics Mission Review of the Tennis Environment Club Concept Clubhouse Tennis Building Administration Staff Company Culture Objectives 1 Pre Opening A preopening membership drive should be conducted to create awareness and maximize participation at opening. The goal also is to be profitable as soon as possible. A preopening campaign can contribute greatly toward this goal. Membership sales will begin 60-90 days before opening. The pre opening campaign will strongly market to the junior players. Hundreds of junior players now play in the summer that now will be able to play year around. Existing adult players will be identified and approached. Various media can be used to promote the facility such as local newspaper and television. The focus will be to promote through direct contact at little to no expense. For example, much effort will be put forth to work with the school system. A relationship with the Park and Recreation Department and the city is already established. The key approach will be personal contact with existing tennis enthusiasts. This has always proven to be the least expensive and most effective way to gain members. This club will also serve as an official USTA Welcome Center. Promotion through the LISTA website will be helpful to get the word out. Pre opening VIP parties, a tennis block party, media releases, networking activities will be held to generate interest and sales. A grand opening gala and celebration will be planned. Projected Hours Winter schedule(36 weeks open 100 hours per week) Monday—Friday 7am-10pm Saturday lam-9pm Sunday gam- 8pm Summer schedule (16 weeks open 88 hours per week) Monday—Thursday 7am-10pm Friday 7am- 7pm Saturday 7am- 5pm Sunday Noon- 6pm Tennis Court Utilization There are approximately 28,000 court hours available during the winter and 11,000 court hours available during the summer on eight courts for a total of 39,000 available rentable hours. Achieving court utilization rates above 50-60% is not realistic when considering all of the down time early morning, later in the evening, and daytime during the school year when so many 2 people are now working in our society. Sold court time is defined as any court being sold for non programming.This would include play; high school practices; USTA league matches. It is fair to add in a small amount of extra revenues for operating a few tournaments. Possible college matches could be played on weekend evenings. Two court time sales projections- a worst case and best case- are presented. Projection II is twice that of Projection 1.Court fees are calculated at $20 per hour for prime time and $14 per hour for non prime time. Court usage projections for the winter 36 weeks: Non prime time: 7:OOam-9:OOam 2 hours each day. 14 hours per week(12 1/2%) 12:00-4:00 Monday- Friday 10 hours per week ( 7%) 9:00- 10:OOpm 4 hours each day. 14 hours per week(25%) Prime time: Monday—Friday 9:OOam- 12:00 30 hours per week (25%) Monday- Friday 4:OOpm- 9:OOpm 38 hours per week (18%) Saturday 9:OOam- 12:00 8 hours ( 33%) Sunday 9-12:00 5 hours (20%) Sunday 12:00- 7:OOpm 11 hours (18%) Total: 130 hours per week for 34 weeks 4,420 hours $61,880 This is overall 13%court utilization Court usage projection II for the winter 36 weeks: Non prime time: 7:OOam- 9:OOam 4 hours each day. 28 hours per week(25%) 12:00-4:00 Monday- Friday 20 hours per week ( 13%) 9:00- 10:OOpm 4 hours each day. 28 hours per week(50%) Prime time: Monday—Friday 9:OOam- 12:00 60 hours per week (50%) Monday- Friday 4:OOpm-9:OOpm 75 hours per week (37%) Saturday 9:OOam- 12:00 15 hours ( 62%) Sunday 9-12:00 9 hours (37%) Sunday 12:00- 7:OOpm 21 hours (37%) Total: 256 hours per week for 34 weeks= 8704 hours $158,576 Overall 25% usage 3 Lesson and program revenues Private lessons and group lesson should be calculated at 75 per hour. Competition is at 80- g p $ p p 85 per hour. $75 is just beneath the competition and also high enough to attract competent teaching professionals. Teaching professionals should be paid between 45-55%of their revenues. It should be calculated at 20%for benefits. Therefore, the Shakopee Tennis Center should realize a minimum of 25% profit each time a group or private lesson is given. Lessons are calculated for 34 weeks of the 36 week winter season due to holidays; being closed for Christmas and Easter; possible slow snow days. Programming per week: Women's drills 14 @ 90 minutes Men's drills 8 @ 90 minutes Mixers 3 @ 120 minutes Adult developmental lesson 5 @ 60 minutes 10 & Under 20 @ 30 minutes Junior development 12 @ 60 minutes High performance 20 @ 90 minutes Total programming per week 82 hours $75 per hour for 34 weeks= $209,100 Private lessons 50 hours per week 50 @ $75 for 34 weeks= $127,500 Total revenues for the winter season $336,600 Membership Fees A small membership fee is recommended. This would not be a barrier to entry. Prospective members would understand it. To operate solely on "pay by play" or user fees may not be enough to operate the facility with secured sustainability. The facility is also susceptible to fluctuations when the facility is not being used. A membership fee allows for certainty for cash flow. 4 Financial Overview Revenue It is standard in the tennis industry to receive revenues from monthly membership dues as well as collect an hourly court rental fee. The hourly court fee is divided among the number of players on the court for the reserved time period. The great majority of revenues will be generated from dues, court revenues, and programming and lesson fees. Prime Time court fees will be $20 per court hour. Lesson fees will be $75 per hour. It is recommended that all dues be received by savings, checking account, or automatic credit card deduction to reduce the need to mail a monthly statement. Information should be communicated by email and internal postings with occasional mailings. A onetime $25 fee to join the club which is sometimes called an administrative or processing fee would be charged. Tennis racquets, racquet stringing, sales of tennis balls, and socks, etc. should be handled in a small pro shop connected with the front desk. Several scenarios are possible for pro shop sales. 1. Lease the space to a local tennis retailer. 2. Have the club manage the pro shop and carry the inventory. 3. Have the pro shop managed by and a percentage of the profits go to the Tennis Director/General Manager. This can be pursued if this is advantageous or needed in negotiations to bring in a highly qualified candidate. A projected profit that the club would receive in scenario 1 and 3 is used for this document. The club could see a higher profit in #2 but it would also require the club to carry inventory and demand more management time. Expenses All staff would be hired as club employees and not as independent contractors. 5000 hours of desk staff hours @$12.00 per would be needed. The club will open with the front desk manager working ten desk hours per week to cut down on this cost. The numbers below show projections for the first three years of operations. Membership Projections Membership structure can be organized in any number of ways. It is being recommended to have a modest monthly membership fee with "pay by play"- an additional fee paid for each 5 time someone uses a court. Monthly dues guarantee a consistent cash flow even during the slower summer months. Members would be expected to sign a one year contract. High monthly dues with no court fees would scare away the less frequent player. Club membership would be preferred, but guests would be allowed club access. Guests would be allowed to play at a $10 per time guest fee. Guest fees are conservatively calculated at one guest per day. Members would have privileges over guests. Such privileges would be the ability to make a court reservation 7 days in advance instead of a 4 day advance reservation. Members could reserve permanent court time; sign up for leagues earlier; have preferred leagues times; pay a lower rate for lessons and leagues. A junior membership would be defined as anyone through the end of the summer of their senior year in senior high school. A senior member would be anyone over age 65. Full capacity is considered when 125 members or 100 memberships per court are obtained. Capacity is being considered at 850 memberships. Calculations were completed to project the club will open at 40% capacity, be at 75% in year two and full in year 3. It is realistic to expect a 10-20% membership turnover rate per year. It also could be viewed that the first year represents a worst case scenario with year three being a best case scenario for year one or two. 6 Furniture, Fixtures, Equipment Computer software and computer training 6000 Computers receipt printers, etc. 3500 Tennis ball carts, hoppers 2000 Tennis teaching aids 2000 Tennis ball machine with Blue Tooth device 6500 Video teaching equipment 1300 Tennis court sweeper 6000 Tennis lesson balls 800 Tables, chairs 3000 Tennis stringing machine 3300 Office furniture 2000 Offices supplies 1000 Misc., Contingency 4700 Pre opening expenses Salaries 25,000 Sales staff cost and promotional materials 10,000 Consultant ? Contingency 5000 7 Project Costs Component Land $ - Tennis Court Building $ ?,000,000 Pre-opening Expenses $ 40,000 F, F & E $ 42,100 Architects, other fees $ x00,000 Operating Capital $ 100,000 Total $ ?,000,000 Number of Memberships CapacityFull Type of Membership Percentage of Capacity 100% 40% 60% 75% Family 250 100 156 195 Couple 170 65 104 130 Individual 250 100 156 195 Junior/Senior 170 65 104 130 Total 840 330 1 520 1 650 Membership Dues Type of Monthly Membership Processing Fee Dues Family $ 30 $ 50 Couple $ 25 $ 40 Individual $ 20 $ 30 Junior/Senior 20 $ 20 Projected Revenues Component Memberships Processing Fees $ 8,000 $ 4500 $ 5000 Family Dues $ 60,000 $ 93,600 $ 117,000 Couple Dues $ 31,200 $ 49,920 $ 62,400 Individual Dues $ 36,000 $ 56,160 $ 70,200 Junior/Senior Dues $ 15,600 $ 24,960 $ 31,200 Total Membership $ 150,800 $ 229,140 $ 285,800 Tennis Court Rental $ 62,000 $ 75,000 $ 100,000 Lessons $ 336,000 $ 370,000 $ 400,000 8 Net Tournament Revenues $ 3,000 $ 5,000 $ 6,000 School Matches $ 1,000 $ 1,000 $ 2,000 Total Tennis 402,000 451,000 508,000 Other Summer profit $ 30,000 $ 35,000 $ 37,000 Net Pro Shop Revenues $ 4,500 $ 6,000 $ 7,500 Guest fees $ 3,600 $ 3,600 $ 3,600 Total $ 590,900 $ 724,740 $ 841,900 Projected Expenses Component Staff Lesson& Program Wages and Benefits $ 252,000 $ 277,000 $ 300,000 75% of lesson revenue General Manager Salary and Benefits $ 48,000 $ 48,000 $ 50,000 Desk Manager Salary and Benefits $ 35,000 $ 37,000 $ 40,000 Part-time Desk Staff Wages and $ 60,000 $ 62,000 $ 65,000 Payroll Taxes Part-time Maintenance Staff Wages $ 15,000 $ 18,000 $ 19,000 Staff Bonus $ 20,000 $ 30,000 $ 35,000 Total Staff $ 430,000 $ 472,000 $ 509,000 Maintenance Maintenance Supplies $ 4,000 $ 5,000 $ 6,000 Maintenance Repairs $ 3,000 $ 5,000 $ 7,000 Total Maintenance $ 7,000 $ 10,000 $ 13,000 Other Outsourced Services $ 15,000 $ 15,000 $ 15,000 Advertising $ 7,000 $ 5,000 $ 3,000 Insurance $ 25,000 $ 25,000 $ 25,000 Postage $ 1,000 $ 1,400 $ 1,800 Office Supplies $ 2,400 $ 2,600 $ 3,000 Tennis/Teaching Supplies $ 2,000 $ 3,000 $ 3,000 Telephone/Internet $ 1,800 $ 2,000 $ 2,100 Computer $ 6,000 $ 6,000 $ 6,000 Utilities $ 50,000 $ 53,000 $ 55,000 Bank/Credit Card Fees $ 9,500 $ 11,000 $ 13,000 Bad Dept $ 1,500 $ 1,500 $ 1,500 Travel/Education/Meals $ 3,000 $ 3,500 $ 4,000 Dues & subscriptions $ 1,500 $ 1,500 $ 1,500 Miscellaneous Expenses $ 4,000 $ 5,000 $ 6,000 Debt service Total Other $ 129,700 $ 135,500 $ 139,900 Total Expenses $ 566,700 $ 617,500 $ 661,900 9 Net Income Component Total Revenue $ 590,900 $ 724,740 $ 841,900 Total Expenses $ 566,700 $ 617,500 $ 661,900 Total Profit $ 24,200 $ 107,240 $ 180,000 Assumptions 1. Page two lists possible chapters for your "sizzle package"—your sales piece. 2. 1 projected revenues for the 36 winter season. I imputed your numbers for the summer since you understand your ongoing summer program. With an indoor facility, there is the possibility for more revenues during the summer. 3. 1 believe the revenues are conservative. There is room for considerable more revenue if projection II holds true for court fees. 4. 1 believe expenses are fair and even a bit generous. 5. Management was calculated to have a tennis director be paid $40-45,000 salary and be able to make another $40-45,000 on the court. $85-90,000 would allow for a good tennis director/ manager. Also, there is calculated a business manager/ tennis coordinator who could handle the day to day business at $35,000 salary and 10 hours per week on the court. 6. Wage calculations for desk staff is $12 per hour and maintenance $13 per hour. Desk staff could have the opportunity to string racquets and make up to or over $20 over hour. 7. Tennis lessons and programs were calculated at a fairly conservative manner. The club would see at least 25% profit or more for each lesson taught or program delivered. This is if every pro was paid at 55%. Obviously, some pros would be paid less. 8. Benefits are figured in the wage calculations. 9. 1 added a membership fee. I believe this is important and members would not balk at it. Even if you reduced membership fees by 25% in the VY year-you are still at breakeven. 10. The operating expense exposure each month is around $20-25,000. Therefore it is critical to start with 3 months operating capital of $60,000. $100,000 is listed in the budget. 10 11. Breakeven ($20-25,000 per month expense) could happen with: a. membership at 25% every month -$8,000 per month b. court utilization at 20%- $12,000 per month c. Only 4 hours of lessons given per day- $2,000 per month profit to the club 12. A court sweeper is placed in the preopening expense budget. This is because courts are swept every other night. A court scrubber is $12,000. It could be purchased or just rented once per quarter. This is not in the budget. 13. Per opening membership sales are successful by getting key tennis influencers to talk to the tennis community. They could be paid $25 per membership sold. Ideally, processing fees cover the sales commissions. 14. A Babolat stringing machine costs$3300. 15. A Playmate ball machine with Bluetooth remote is $6500. 16. Club Automation software is recommended. It is $6000 for license and training and $500 per month. 11