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Home My WebLink About7.A. Discussion of County Road 101/First Avenue Goals potA7. A. a AKC PEE TO: Mayor and City Council FROM: Mark McNeill,City Administrator DATE: 06/03/2014 SUBJECT: Discussion of County Road 101/First Avenue Goals Introduction The Council should discuss and then establish goals for First Avenue/County Road 101 Corridor. Background In March,the City Council heard the report from Brian Harjes of the Hoisington Kegler Group,Inc. (HKGi) regarding the findings of a TAP Grant-funded study of marketing the First Avenue Corridor. As part of that study,numerous goals were identified,which came from a community work session in October,and other input which was provided to HKGi. The top goals were provided to the EDAC,PRAB, and Planning Commission. Each of those groups was asked to vote and rank how the goals were to be prioritized by them as individuals, and by the advisory board. After considering some variations in the scoring methodology, a ranking of corridor goals was established, and is attached to this document. Goals which received more than one vote are shown. As indicated,there is a wide variety of responses. Predictably, items relating to access and walking received the most votes, as is the focus of the PRAB (six votes were received there). However,widespread support was also shown for enhancing downtown signage,utilizing the riverfront to the advantage of Shakopee,and improving upon the business attributes in downtown. The Council may choose to go with the top eight(differentiating between six and seven votes),or include an additional seven items which received six votes. The Council may also wish to consider the input that is being provided at the June 3rd meeting from Mainstreet Shakopee Coordinator Laura Pecaut. Ms.Pecaut will report on the very early stages of her work with the Mainstreet Shakopee program, including results of a meeting with the Mainstreet Minnesota group on May 27th, scheduling, and some preliminary priorities that she will identify from the Mainstreet Shakopee group. It may be that the City Council's chosen goals could correspond with the goals identified by Mainstreet Shakopee. There were a variety of time frames identified; however,the Council may first wish to focus on goals which can be accomplished over the next 18 months,which is the amount of time that this Council will be in place. Action Sought After hearing the presentation by Mainstreet Shakopee, and reviewing the Advisory Commissions Corridor Goals, the Council should identify its top goals for CR 101. Attachments: 101 Corridor Goals Goals from HGKi Marketing Plan TOP TEN 101 CORRIDOR GOALS Ranked by Total Votes EDAC PRAB Planning GOALS Votes Ranking Votes Ranking Votes Total Votes Improve Access Between Downtown and the River/Huber Park 4 3,4, 8, 10 6 3, 4, 7, ? 3 13 Increase Walkability Throughout Downtown/First Avenue 3 2, 8, 9 6 1, 2, 3, 6, ? 2 11 Enhance Downtown Business Signage 3 3, 5, 9 4 1, 2, 8, ? 4 11 Continue to Promote Entertainment Uses 4 5, 6, 9, 10 4 5, ? 1 9 Leverage the Riverfront 3 3,4, 7 3 2, 4, ? 2 8 Create a Blend of Unique Businesses that are Lacking Downtown 3 1, 2, 7 3 2, 3, ? 1 7 Add New Housing Options Throughout the Down Town/First Avenue Area 2 4, 7 1 5 4 7 Improve Parking in Downtown 1 5 2 7, 8 4 7 Create an Outdoor Plaza space as Focus for Downtown Events 3 8, 8, 10 3 6, 8, ? 6 Focus on the Downtown Core and Create an Experience 1 1 4 1, 7, ? 1 6 Create Locations for Outdoor Dining 2 6, 9 2 9, ? 2 6 Establish Long-Term Housing Improvement and Redevelopment Districts 2 2, 8 2 10, ? 2 6 Promote Active Living (Walkability/Cycling) 4 1, 5, 8, ? 2 6 Consolidate Commercial and Retail Areas into Key Nodes 3 1, 6, 9 3 6 Reduce the Negative Impacts of the Rail Line 2 1,4 1 ? 3 6 Improve Housing in the Neighborhoods Surrounding Downtown 3 4, ? 2 5 Continue to Promote Industrial/Business Park Uses on the East End 1 6 1 3 3 5 Consider a Range of City Participation with Redevelopment 1 5 3 10, ? 4 Consider Membership in the Minnesota Main Street Program 3 1,4, 6 1 ? 4 Enhance the Public Realm with High Amenity Streets 1 7 3 4 Investigate Modifications to the Current Zoning Controls 4 4 Celebrate Local Heritage 1 6 2 6, 9 3 Enhance the Residential Amenity Package for Downtown Neighborhoods 3 4, 6, 9 3 Use Redevelopment and Rehabilitation Finance Tools 1 5 2 3 Work to Establish New Destinations in the Downtown 1 9 2 3 Celebrate Success 2 3, 10 2 Establish Performance Targets 2 2, 3 2 Hold Firm to the Vision 1 2 1 10 2 Connect the Surrounding Neighborhoods/Jobs to Downtown Districts 1 10 1 2 Develop Strategies to Help Improve the Downtown Business Climate 2 2 Improve Downtown Traffic Circulation/Business Visibility 2 2 PRIORITY ACTIONS (THOSE WITH AN IMMEDIATE TIMEFRAME) TIMING ACTION RESPONSIBILITY COST FUNDING OPTIONS VISION PRINCIPLES I-L FOCUS ON THE DOWNTOWN CORE...CREATE AN EXPERIENCE M&CC,EDAC,PC,CC $$$ PF,PV . C.. I-L CREATE A BLEND OF UNIQUE BUSINESSES THAT ARE LACKING IN DOWNTOWN TODAY M&CC,EDAC,PC,CC,CD/P $$$ PF,DEED.FR,CF,PV ® 0 I-L CONTINUE TO PROMOTE ENTERTAINMENT USES M&CC,EDAC,PC,CC,CD/P $ FR,PV A 0 I-L CONTINUE TO PROMOTE INDUSTRIAL/BUSINESS PARK USES ON THE EAST END M&CC,EDAC,CD/P $ PF,PV i I-S IMPROVE THE HOUSING IN THE NEIGHBORHOODS SURROUNDING DOWNTOWN M&CC,EDAC,SCCDA,PC,CD/P $$ PF,CF,PV • • • I-L ENHANCE THE RESIDENTIAL AMENITY PACKAGE FOR DOWNTOWN NEIGHBORHOODS M&CC,SCCDA,PC,CD/P,P&R $ PF,FR,CF,PV 0 0 0 I-L INCREASE WALKABILITY THROUGHOUT THE DOWNTOWN/FIRST AVENUE M&CC,EDAC,PC,CD/P $$ FR,PV • • IMPROVE ACCESS BETWEEN DOWNTOWN AND THE RIVER/HUBER PARK PW/D,CD/P $$$ PF,CF • I-M ENHANCE DOWNTOWN BUSINESS SIGNAGE PC,CD/P $$ CF,FR,PV 0 0 • I-L ENHANCE THE PUBLIC REALM WITH HIGH AMENITY STREETS M&CC,PC,CD/P,PW/E $$$ PF,CF 0 0 e I-L HOLD FIRM TO THE VISION M&CC,EDAC,CC $ FR,PV • 0 0 0 I CONSIDER MEMBERSHIP IN THE MINNESOTA MAIN STREET PROGRAM M&CC,EDAC,CC $ CR,FR,PV • • I-L CONSIDER A RANGE IN CITY PARTICIPATION TO ASSIST IN REDEVELOPMENT M&CC,EDAC,SCCDA,PC $$$ PF,CF,FR,PV • • I-L REDUCE THE NEGATIVE IMPACTS OF THE RAILROAD LINE M&CC,EDAC,PC,CC,CD/P,PW/E $$$ PF,CF 0 0 0 I-S ESTABLISH PERFORMANCE TARGETS M&CC,PC,CD/P $ CF • I-L CELEBRATE SUCCESS M&CC,EDAC,CC $$ CF,FR,PV 0 RESPONSIBILITY • OPTIONS MAYOR • A PC- PLANNING COMMISSION • • EDAC- ECONOMIC DEVELOPMENT ADVISORY COMMITTEE $$-MID S-SHORTTERM(3-7YEARS) CF- CITY FUNDS U - SHAKOPEE PUBLIC UTILITIES COMMISSION • DEED • CC- CHAMBER OF • LONGTERM • P&R- CITY PARKS •RECREATION •/P- CITY COMMUNITY DEVELOPMENT • WORKS SCCDA- SCOTTCOUNTYCDA COtTNTY ROAD 1 O I MARKETING PLAN -<' IMPLEMENTATION ACTIONS MATRIX SUMMARY RESPONSIBILITYACTION •ST TIMING FUNDING OPTIONS VISION ENHANCE BUSINESS CLIMATE COMMERCE FOCUS ON THE DOWNTOWN CORE CREATE AN EXPERIENCE M&CC,EDAC,CC $$$ 1-L PF,PV • CREATE A BLEND OF UNIQUE BUSINESSES THAT ARE LACKING IN DOWNTOWN TODAY M&CC,EDAC,PC,CD/P $$$ I-L PF,DEED.FR,CF,PV • LEVERAGE THE RIVERFRONT M&CC,EDAC,PC,CC,CD/P $$ S-L PV • • • CONSOLIDATE COMMERCIAL/RETAIL AREAS INTO KEY NODES M&CC,EDAC,CC,CD/P $$$ M-L PF,PV • • WORK TO ESTABLISH NEW DESTINATIONS IN DOWNTOWN M&CC,EDAC,CC $$ S-L PF,FR,PV • • CONTINUE TO PROMOTE ENTERTAINMENT USES M&CC,EDAC,PC,CD/P $$$ I-L PF,FR,PV • • CELEBRATE LOCAL HERITAGE PC,CC,CD/P $$ S-L LEG,PV • • • CONTINUE TO PROMOTE INDUSTRIAL/BUSINESS PARK USES ON THE EAST END M&CC,EDAC,CC $ I-L PF,PV • IMPROVE HOUSING IN THE NEIGHBORHOODS SURROUNDING DOWNTOWN M&CC,SCCDA,PC,CD/P $ I-S FR,PV • • • ADD NEW HOUSING OPTIONS IN THE DOWNTOWN M&CC,SCCDA,PC,CD/P $ S-L PF,FR,CF,PV • • • ESTABLISH LONG-TERM HOUSING IMPROVEMENT AND REDEVELOPMENT DISTRICTS M&CC,SCCDA,PC,CD/P $$$ S-L FR,CR,PV • • • ENHANCE THE RESIDENTIAL AMENITY PACKAGE FOR DOWNTOWN NEIGHBORHOODS M&CC,SCCDA,PC,CD/P,P&R $ I-L PF,FR,CF,PV • ® • • IMPROVE • • INCREASE WALKABILITY THROUGHOUT THE DOWNTOWN/FIRST AVENUE M&CC,CC,EDAC,CD/P,P&R $$ I-L FR,PV • • • • �!, IMPROVE ACCESS BETWEEN DOWNTOWN AND THE RIVER/HUBER PARK PW/E,CD/P $$$ I CF,FR,PV • • • CONNECT THE SURROUNDING NEIGHBORHOOD/JOBS TO DOWNTOWN CD/P $$ S PF,CF • - • • PROMOTE ACTIVE LIVING(WALKING/BIKING) CD/P,P&R $ S-L CF,LEG • • IMPROVE TRAFFIC CIRCULATION PW/E,CD/P $$$ M CF • • IMPROVE PARKING DOWNTOWN PW/E,CD/P $$$ S-L CF • - • • • ENHANCE DOWNTOWN BUSINESS SIGNAGE PC,CD/P $$ I-M CF,FR,PV • • • • ' `..»YY nin'a�tii�.4d31�^djF/t �:+5°"Y� •" LtiL`afr_r :L3F£ --Tib "5..,¢L:% .• ... . IMPLEMENTATION ACTIONS MATRIX SUMMARY,CONTINUED ACTION ••NSIBILITY COST TIMING FUNDING OPTIONS VISION CREATE VIBRANT GATHERING PLACES ENHANCE THE PUBLIC REALM WITH HIGH AMENITY STREETS M&CC,EDAC,PC,PW/E, CC/P $$$ I-L PF,PV 0 , CREATE OUTDOOR PLAZA/GATHERING SPACES DOWNTOWN M&CC,CC,P&R $$ S-L PV • CREATE LOCATIONS FOR OUTDOOR DINING M&CC,EDAC,CC,CD/P $$$ M-L PF,PV • HOLD FIRM TO THE VISION M&CC,PC,EDAC $ I-L FR,PV e., 03 � DEVELOP STRATEGIES TO HELP IMPROVE THE DOWNTOWN BUSINESS CLIMATE M&CC,EDAC,CD/P $ S-L PF,FR,CF,PV 0 CONSIDER MEMBERSHIP IN THE MINNESOTA MAIN STREET PROGRAM M&CC,EDAC,CC $$$ 1 FR,CR,PV CONSIDER A RANGE OF CITY PARTICIPATION TO ASSIST IN REDEVELOPMENT M&CC,SCCDA,EDAC,PC $ I-L PF,FR,CF,PV USE REDEVELOPMENT AND REHABILITATION FINANCE TOOLS M&CC,EDAC,CD/P $$$ S-L PC,CF,DEED,LEG 0 INVESTIGATE MODIFICATIONS TO THE CURRENT ZONING CONTROLS M&CC,PC,CD/P $ S-L CF 0 0 REDUCE THE NEGATIVE IMPACTS OF THE RAIL LINE THROUGH DOWNTOWN M&CC,EDAC,PC,CD/P,PW/E $$$ I-L PF,CF,PV ESTABLISH PERFORMANCE TARGETS M&CC,PC,CD/P $ I-S CF CELEBRATE SUCCESS M&CC,EDAC,CC $$ -L CF,FR,PV RESPONSIBILITY • OPTIONS MAYOR AND CITY COUNCIL PC- PLANNING COMMISSION • • • EDAC- ECONOMIC DEVELOPMENT ADVISORY COMMITTEE $$-MID S-SHORTTERM(3-7 YEARS) CF- CITY FUNDS n SPUC- SHAKOPEE PUBLIC UTILITIES COMMISSION $$$-HIGH M-MID TERM(8-15 YEARS) DEED- DEED GRANTS 0 -Z Q CC- CHAMBER OF • LONGTERM • P&R- CITY PARKS •RECREATION STAFF •RAISING •/P- CITY COMMUNITY DEVELOPMENT • WORKSPW/E- CITY PUBLIC • SCCDA- SCOTTCOUNTYCDA COUNTY ROAD&RKETING PLAN