HomeMy WebLinkAbout15.C.1. Renewal of Arena Advertising Agreement
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CITY OF SHAKOPEE
MEMORANDUM
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To: Mayor and City Council I, . ~j~"
Mark McNeill, City Administrator
From: Joshua Barrick, Recreation Supervisor & Arena Operations
Meeting Date: December 20,2005
Subject: Renewal of Arena Advertising Agreement
INTRODUCTION
City Council is asked to consider renewal ofthe Arena advertising agreement with
Shakopee Hockey Association for two additional years.
BACKGROUND AND DISCUSSION
In 2003, City Council authorized a two-year agreement with Shakopee Hockey
Association to have the Association coordinate the advertising in the arena.
It was negotiated to provide a revenue source for Shakopee Hockey Association that
would help control per participant costs for ice rented at the Arena, while ensuring the
City met its budgeted advertising revenue projections. Inaddition, it required that SYHA
conduct the majority of administrative work associated with the program.
Terms of the agreement include a minimum annual payment of $5,000 in the event that
(25%) of gross sales is to be less than $5,000. The City will still retain full control over
approval of the ad content and design. The Association is responsible for all sales,
design, production, and billing. The current agreement ends on December 31,2005.
The hockey association continues to get more advertisers each year and the city
receiving a payment of $5,000 annually.
AL TERNATIVES
1. Extend the agreement with Shakopee Hockey Association for two additional years.
2. Allow the current agreement to expire and direct City staff to assume the advertising
program.
RECOMMENDATION
I would recommend Alternative #1, that the agreement be renewed for two additional
years.
REQUESTED ACTION
If Council concurs, move to authorize a two-year agreement with Shakopee Hockey
Association for Arena Advertising.
~
~ Barrick .
ecreation Supervisor & Arena Operations
SHAKOPEE HOCKEY ASSOCIATION
ADVERTISING AGREEMENT
2006.2007
This Agreement is made and entered into this day of ,
2005, by and between the City of Shakopee, a Minnesota municipal corporation, located
at 129 Holmes Street, Shakopee, in the County of Scott, State of Minnesota (hereinafter
referred to as "CITY") and Shakopee Hockey Association, a nonprofit corporation in the
County of Scott, State of Minnesota (hereinafter referred to as "SHA").
WITNESSETH:
Whereas, the City of Shakopee is desirous of generating revenue through the use of
dasher board and banner advertising; and
Whereas, SHA wishes to sell dasher board and banner advertising at the Shakopee Ice
Arena in order to raise funds for the ongoing support of youth hockey in the community;
and
Whereas, SHA uses dasher board and banner advertising revenue to rent ice time at the
Shakopee Ice Arena, which is a benefit to the CITY.
Now, therefore, in consideration of the promises, terms and conditions stated herein, the
parties agree as follows:
I. DUTIES AND RIGHTS OF SHA
A. SHA shall use its best efforts to locate advertisers for available advertising space
in the Shakopee Ice Arena and to negotiate advertising contracts for the arena,
provided that all the advertising contracts are subject to the following: (1)
advertising rates shall be at the rates approved by the CITY; (2) the advertiser is
satisfactory to CITY. All advertisements shall be based on the Shakopee Ice
Arena Advertising Program (Exhibit A).
B. SHA shall designate one representative that will act as the association's liaison in
coordinating activities with the CITY.
C. SHA agrees to pay the CITY an amount equal to Twenty Five Percent (25%)
gross annually from the sale of dasher board and banner advertising. SHA shall
project total revenue for the calendar year and report the total projected annual
CITY payment on June 30. A minimum annual payment of $5;000 is to be made
to the City in the event that (25%) of gross sales is to be less than $5,000. It is
understood that SHA will invoice all advertisers, and advertisement payments will
be made to SHA at its mailing address. Payments due to the CITY will be made
to the CITY on a bi-annual basis on or before (June 1 and December 31). Cash
flow reports and inventory lists will be forwarded to the CITY at time of payment.
D. SHA shall be responsible for working with advertisers on design and production
of advertising panel and/or artwork. SHA shall review all artwork and ensure that
it meets the standards set forth by the CITY. SHA shall obtain CITY approval of
.
artwork prior to production. The CITY reserves the right to reject any copy,
pictorial, or graphic, that (1) is inappropriate for children or young adults (no sex,
drugs, alcohol or tobacco are permitted); (2) is a violation of existing laws; or (3)
in any way reflects negatively on the character, integrity or standing of any
individual, group, firm or corporation.
E. On or before April 1 of each year, SHA shall provide the CITY with a copy of the
year-end Advertising Sales financial report prepared by SHA for its Board of
Directors.
F. SHA agrees to comply with Minnesota Statutes 181.59 and other related state
and federal laws prohibiting discrimination in performance of this agreement on
the basis of race, color, creed, religion, national origin, sex, marital status,
disability and status with regard to public assistance, age or familial status. SHA
agrees to hold harmless and indemnify the CITY from costs including but not
limited to damages, attorney fees and staff time in any action or proceeding
alleging illegal discrimination.
G. SHA agrees to comply with the Americans With Disabilities Act and not to
discriminate on the basis of disability in the admission or access to, or treatment
of employment in its services, programs, or activities. Upon request,
accommodation will be provided to allow individuals with disabilities to participate
in all services, programs, and activities. The CITY has designated coordinators
to facilitate compliance with the Americans Disabi.lities Act of 1990 (ADA), as
required by Section 35.107 of the U.S. Department of Justice regulations, and to
coordinate compliance with Section 504 of the Rehabilitation Act of 1973, as
mandated by Section 8.53 of the U.S. Department of Housing and Urban
Development regulations. SHA agrees to hold harmless and indemnify the CITY
from costs including but not limited to damages, attorney fees and staff time in
any action or proceeding alleging a violation of the ADA.
II. DUTIES AND RIGHTS OF THE CITY OF SHAKOPEE
A. The CITY may terminate this Agreement upon thirty (30) days written notice in
the event that SHA fails to locate advertisers, or otherwise fails to perform its
duties under this Agreement provided however thatall contracts with advertisers
shall remain in full force and effect. SHA agrees to pay the CITY the full
remittance owed as of the date of termination.
B. The City is to designate one representative that will act as the city's liaison in
coordinating activities with the SHA.
C. The CITY will coordinate installation of advertising within agreed upon time
frame. In the event that specialized skills, equipment, or tools are needed for
installation, it is understood that SHA will be responsible for these costs.
III. JOINT DUTIES AND RIGHTS
A. SHA and the CITY agree to prepare, or have prepared, advertising and
promotional materials to be used by SHA in the solicitation of advertisers. Any
costs for professional design or printing services shall be responsibility of SHA.
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B. SHAand the CITY agree to coordinate the administration of advertising
contracts, including production, and securing signatures.
C. SHA and the CITY agree to mutually research, interview, and select a business
(or businesses) to produce advertisements. It is understood that all costs
associated with the design, production, installation (when beyond the ability of
CITY staff), and repair/upkeep of advertisements shall be the responsibility of
SHA.
D. It is mutually understood and agreed that this Agreement represents the entire
agreement between the parties and supersedes all prior agreements or
proposals, written or oral, and that no alternation, modification or addenda to the
terms of this Agreement shall be valid unless made in writing and signed by the
parties hereto.
E. This Agreement shall not be assignable except by the written consent of the
CITY.
F. This Agreement shall be governed by the laws of the State of Minnesota.
G. The term ofthis agreement shall be from date of signature by both parties
through December 31,2007.
IN WITNESS WHEREOF, the parties have caused this Agreement to be executed by
their proper officers, thereunto duly authorized, as of the day and year first above
written.
CITY OF SHAKO PEE . SHAKOPEE HOCKEY ASSOCIATION
Mayor President
City Administrator
City Clerk
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