HomeMy WebLinkAbout4. Three Rivers District Concept Plans for Improvements to Murphy's Landing
#4
CITY OF SHAKOPEE
Memorandum
TO: Mayor and City Council
FROM: Mark McNeill, City Administrator
SUBJECT:. Three Rivers Park Presentation - 1/23 Workshop
DATE: January 18, 2007
Three Rivers Park District has requested 30-45 minutes to present information relating to
Murphy's Landing. A CD-ROM is provided if you which to view all ofthe information
available. Otherwise, the first portion ofthe Master Plan is attached.
Tom McDowell of Three Rivers Park and others will be here to present.
Mark McNeill
City Administrator
MM:th
Concept Master Plan
Historic Murphy's Landing
Submitted to:
Three Rivers ParI<:. District
~~ThreeRivers
'~~;~~PJUU{ lunlUea'
Submitted by:
The 1 06 Group Ltd,
Oertel Architects
SRF Consulting Group, Inc.
Shive-Hattery
October 2004
Concept Master Plan
Historic Murphy's Landing
Submitted to:
Three Rivers Par/< District
3000 Xenium Lane North
Plymouth, Minnesota 55441-2661
Submitted by:
The 106 Group Ltd.
Oertel Architects Ltd.
SRF Consulting Group, Inc.
Shive-Hattery, Inc.
Managing Editor:
K. Anne Ketz, M,A.
Contributing Authors:
William E. Starl<, M,A., K. Anne Ketz, M,A., Michelle Terrell, Ph.D, (106 Group)
Barry Warner. FASLA, AICP (SRF)
David Dahlquist, ASLA (Shive-Hattery, Inc.)
Jeff Oertel, AlA, Diane Trout-Oertel, AlA (Oertel Architects)
Denis Hahn, Kathy Dummer (Three Rivers ParI< District)
October 2004
Wherever men have lived there is a story to be told,
and it depends chiefly on the story-teller or historian
whether that is interesting or not.
Thoreau, .Journal
March 18, 1860
Concept Master Plan
Historic Murphy's Landing i
Executive Summary
Introduction
In December 2002, the Board of the Three Rivers Park District authorized the
Superintendent to begin the process of developing an Interpretive Master Plan for
Historic Murphy's Landing. Midway through the interpretive master planning
process it became evident to the planning team that the scope of the effort put into
the project was, in effect, developing a Concept Master Plan for Historic Murphy's
Landing. Although a significant effort was devoted to developing the Park's Mission
Statement and the resulting guiding interpretive principles, the planning team and
focus groups spent the majority of time working on the conceptual components
needed for developing a Concept Master Plan. This document has now been
appropriately titled a Concept Master Plan. The Concept Master Plan provides the
philosophical underpinnings to carry forward for future planning and development.
The recommendations made within this Plan will lead to specific and detailed
conclusions of the site master development plan, which will eventually be prepared
for Historic Murphy's Landing, It is important to note, however, that this Concept
Master Plan is only the first step of a continuing process that will evolve as additional
information arises and opportunities for partnerships develop.
Although this report offers a solid concept plan for Historic Murphy's Landing, a
number of issues and options that could significantly affect the outcome of the
process and the physical plan remain unknown,
. Due to the long relationship of Native American settlement on this land,
reflected in the presence of significant archaeological sites, burials and the
continued interests and highly regarded significance of the site by the Indian
community, the Native American story is a major component of the Historic
Murphy's Landing Interpretive Plan. A partnership with the Shal<opee
Mdewakanton Dakota Community (SMDC) is necessary for the continued
preservation and interpretation of these resources, Near the end of the
interpretive planning process, the SMDC expressed interest in partnering and
discussing plans for their participation in the site's interpretation. Due to the
timing of this offer, meetings with the SMDC could not be incorporated into
this plan. Although the authors of the report believe that the plan remains
viable and sensitive to the Dakota's resources, culture, and heritage, it is
imperative that future planning be done in cooperation and partnership with
the SMDC.
. While several archaeological sites have already been recorded on the Historic
Murphy's Landing property, there is high potential that other sites will also be
discovered and that the known sites are larger than what was originally
documented. Consideration of the potential for unlmown archaeological
resources must be accounted for when embarking on any ground-disturbing
activity.
Concept Master P'an
Historic Murphy's Landing ii
. While worl< for this report has established the baseline for market penetration
and identified the opportunity for increased market share, the ceiling of the
marJ<et is unknown until additional research can be conducted.
. While Historic Murphy's Landing has traditionally operated as a local site with
some regional historic interest, there is the possibility of increasing its
presence and magnitude to a regional facility, seNing as an interpretive
gateway to the entire Minnesota River Valley. This expanded mission could
only be possible through partnerships with other organizations and agencies
with similar goals and aspirations. The development of these partnerships
could significantly increase the scope and mission of Historic Murphy's
Landing.
Stakeholders
The development of the Concept Master Plan was done with the cooperation and
input from a wide group of stakeholders, representing state, county and local
governments and agencies, historical societies, chambers of commerce, volunteers,
and actual and potential users, and staff and volunteers.
Interpretation
Mission Statement
Utilizing input from stakeholders and staff, the project team devised the overarching
concept theme: "For thousands of years the Minnesota River has attracted people to
live and work along its banks." This in turn led to the interpretive mission statement
for Historic Murphy's Landing:
Historic Murphy's Landing interprets how people, for thousands of
years, have connected to the Minnesota River and its surrounding
natural and cultural resources.
This mission will be accomplished by offering a range of creative active and passive
interpretive experiences designed to promote entertaining and memorable learning
experiences for all visitors,
Themes
Themes and sub-themes provide a context for telling the stories of Historic Murphy's
Landing and its many resources. The interpretive themes have been designed to
span all aspects of the site. One example of a theme is "Immigration and the
Movement of Peoples," This theme can be interpreted throughout the site
emphasizing the role of the river in relation to people moving and living here. This
theme canbe used in the following ways:
. Immigration of people can be traced along the Minnesota River;
. Early Native Americans moved into the valley during the post-glacial period;
. The Dakota chose to establish a village near this site, but were later forced to
move;
. French, British and American settlers chose to occupy this area for the fertile
land and abundant fur trading opportunities;
. The Pond family was motivated by religious.conviction to settle in Minnesota;
. Major Murphy helped spur further migration by establishing his ferry; and
. Communities of various ethnicities, representing peoples from many parts of
the world, were established in river towns along the Minnesota River,
Management and Interpretive Zones
The diverse resources on this site, which range from millennia-old American Indian
burials through the re-creation of a late-nineteenth century Euro-American river
town, illustrate the themes. The multi-component nature of Historic Murphy's
Landing and the complexity of its layered history lend the site to be managed within
discreet interpretive zones for the interpretation of the various periods of human
habitation, These zones will allow for various themes and techniques to be
incorporated within their own context, as appropriate to the resources throughout
the site. The recommended resource and management zones are:
. The Minnesota River,
. Native American/Pre-European,
. TINTA OTONWE(Dakota Settlement),
. Early Pioneer/Fur Trade,
. Pond Mill,
. Murphy's Inn and Landing, and
. River Town.
Primary Interpretive Initiatives
Based on the interpretive mission and themes, a set of principles with supporting
guidelines has been developed to guide future interpretive work at the site. Based
on this frameworl< initiatives, or action items, have been recommended for
implementation at Historic Murphy's Landing, The following are selected examples
of important initiatives stemming from the interpretive planning process.
. Establish an advisory group of program specialists to review . current
interpretive program and this Concept Mater Plan to make recommendations
for future interpretive efforts at Historic Murphy's Landing, which will assist
staff in the development of an Interpretive Operations Plan for this park.
. Hire an Interpretive Specialist to develop and manage the interpretive
program.
. Develop an interpretive training program for staff and volunteers.
. Create self-guided tours to economically expand site hours with minimal
staffing requirements.
. Produce orientation video reflecting the revised interpretive themes and plan.
. Offer a range of length of stay options that may appeal to a wide range of
visitors.
. Select a new name for the facility that reflects the themes that are inclusive of
the continuum of human habitation represented on the site.
Name Change
The expansion of the interpretive mission suggests that the current name, Historic
Murphy's Landing, is too closely focused on one aspect of the multi-component
cultural facility. Th<= emPhasis on this particular feature, although significant and
authentic to the site, does not take into account other features that contribute to the
site as a whole. In particular, the current name stems from the 1850s period,
emphasizes the Euro-American presence, and does not acknowledge the Native
American resources, which are also authentically associated with the site.
Specific names for individual components - or resource and management zones -
may be used to more narrowly define those areas. Examples of these include
Murphy's Inn and Landing, T/NTA OTONWE for the historic Dal<ota village, and
Eagle Creek for the re-created river town (a name that is currently being used and
originates from Murphy's original vision of a village settlement).
It is recommended that the name of the facility be changed to more effectively
communicate the broad mission and range in time periods, resources, and
experiences on the site, The following guidelines were used in developing the
name,
. The name should be inclusive of all aspects and time periods of the site.
. The name should not emphasize the Euro-American aspects of the site.
. The name should be easily related to the Minnesota River, a constant theme
for the site.
. The name should reflect the mission statement.
. The name should be easily remembered and evocative of the site,
. The name should be attractive to the public imagination.
The planning team recommends changing the name to 'The Landing." Other
names considered included:
. Minnesota River Living History Museum,
. Riverside Cultures, and
. Historic Riverside,
Physical Site Plan
The development of one possible conceptual physical site plan emerged out of the
interpretive planning process. The plan built upon the resource management and
interpretive zones, The plan is intended to guide further master planning efforts and
is intended to serve as a place-marker and guide, rather thana specific and detailed
vision of the future Historic Murphy's Landing, Many alterations to the physical plan
concept were based on physical site constraints, including the avoidance and
restoration of burial mound groupings, as well as considerations such as convenient
access and parking facilities, The interpretive mission and principles developed in
earlier phases guided all aspects of the physical site planning process and resulted in
a plan that is more clearly focused on the site's major asset, the Minnesota River, and
the resulting interpretive themes.
Some of the more significant recommendations for the Historic Murphy's Landing
physical site concept plan are summarized below.
. Move the primary entrance and parking facilities for .230+ cars to the west
end of the site, using landscaping and signage to create a welcoming and
attractive entry,
. Design and build a new visitor center near the west entrance to serve as an
entrance portal to the River Town and the entire site,
. Re-shape the village in the form of a typical Minnesota River Valley. town,
moving some buildings, de-accessioning others, and complimenting the
collection with missing building types,
. Create an interpretive "ghost-building" on the site of historic Murphy's Inn
while preseNing the foundation ruins and potential archaeological site
surrounding the inn.
. The Pond Grist Mill is historically the most important building on the site. The
historic significance of this building should be reinforced by completing a full
restoration according to the Secretary of the Interior's Standards, and actively
interpreting the site to visitors.
. Continue the investment in the preseNation of the Faribault Cabin and the
Berger Farm, both of which are architecturally and historically important
properties.
. Re-establish the integrity of burial mound groups by delineating mounds and
moving trails and structures where necessary.
. Create an indoor programming and special use space for large groups and
special events,
. Provide authentic dining experiences in a restaurant facility. This could be
provided within a historic building, however consideration should be givento
construct a new building that provides independent outside access to the
restaurant independent of museum opening time or admission,
. Plan for lodging facilities.
. Provide necessary staff and program support buildings and. restroom facilities,
. Create a looping trail system to provide access to the natural environment
and to the river,
Market Development and Site Capacity
An analysis of the visitorship market indicates that there is . great potential for
expanding the Historic Murphy's Landing audience. The site currently receives
approximately 24,000 visitors a year in three major segments: admissions (general
and programs), rentals (weddings and picnics) and scheduled groups {schools and
organized tours}. Approximately half of the visitors arrive with scheduled groups.
This Plan concluded that there are opportunities for increased visitorship within all
three segments and that Historic Murphy's Landing penetrates only a small portion
of the potential market. An analysis of the capacity of the site under a future plan
indicates that when all buildings are staffed with interpreters, good weather
conditions prevail, and approximately 50 percent of the people on the site are
moving from one place to another, then Historic Murphy's Landing can support
increased attendance, with a total maximum daily attendance of 1,000 to 1,100
people, Key marketing initiatives are summarized below,
. Provide quality visitor experiences through the use of authentic facilities and
activities, E:ffE:ctivE: communication with visitors, and essential guest services.
. Stress visitor experience objectives and value propositions in the promotion of
Historic Murphy's Landing.
. Promote and operate Historic Murphy's Landing based on the Interpretive
Mission Statement and interrelated Sub-Themes.
. Increase annual visitation at Historic Murphy's Landing to meet the inherent
capacity of the site to support quality visitor experiences.
. Provide a mix of experience opportunities through site design and interpretive
programs by offering visitors a range of length in stay options.
. Continue to diversify and expand Historic Murphy's Landing's focus on
distinct visitor segments.
. Provide an integrated and coordinated family of communication media to
support the visitor experiences including promotional materials, web site, user
guides, interpretive exhibits, signage, and wayfinding materials,
. Increase the number of outlets for promoting Historic Murphy's Landing,
. Create synergistic partnerships and promotional opportunities,
. Measure and report visitor satisfaction and make necessary adjustments in
operations and facilities to continually achieve high levels of visitor
satisfaction.
. Link user satisfaction performance to employee and volunteer performance
and recognition.
Finance and Revenue
While some.ofthe proposed market expansion activities will result in increased costs,
including increased staffing, repairs and enhancements, increased promotion, capital
redevelopment, and expanded operation hours and days, there is potential to offset
these expenses with increased revenues. Such revenues may be generated with
increased attendance, re-assessed rate structure, in-kind services offered by
promotion partners, grants, endowments, and gifts. The report concludes that
capital development of fixed, long-term infrastructure be financed with a
combination of appropriated development funds and external capital sources, such
as gifts and grants, Over time, annual direct revenues from admission fees, gift and
food sales and rental use fees should offset operating costs at a minimum of 50
percent. Other revenue sources to be developed include public and private grants,
sponsorships, and endorsements; public financial support in the form of state and
federal grants for research, re-deve/opment and programs; and individual and
corporate support for redevelopment programs and long-term sustenance,
In summary, the following initiatives can guide the financial aspects of
redevelopment at Historic Murphy's Landing for improved visitor services and
effective interpretation:
. Finance the capital development (fixed, long-term infrastructure) of Historic
Murphy's Landing with a combination of appropriated development funds
and external capital sources such as grants and gifts,
. Over time, offset or support annual operating costs with direct revenues at a
minimum of 50% with a goal of maximizing revenue without diminishing the
quality of the visitor's experience, utilizing annual direct revenues from
admission, group program, and rental fees combined with gift and foodsales.
. Offset, in part, costs of capital improvements, site enhancements, facility
rehabilitation and the creation and implementation of new program initiatives
for Historic Murphy's Landing with public and private grants, sponsorships,
endorsements or other non-fee based revenues.
. Secure public financial support in the form of state and federal grants for
research, re-development and programs of Historic Murphy's Landing.
. Develop the means by which individuals and corporations provide financial
support for the redevelopment, programs and long-term sustenance of
Historic Murphy's Landing.
. Periodically evaluate and adjust admission prices, program fees, rentals and
other sources of direct revenue to assure that pricing structures and schedules
accurately reflect the unique values that Historic Murphy's Landing provides.
Implementation and Evaluation
Due to the extensive nature of the site, the vast range of variables, the cost
implications, and the broad ramifications of the recommendations made within this
document, a phased approach to implementation is recommended. This will assist
future planning and budgeting for the property by indicating near-, mid-, and long-
term priorities for implementing the recommended initiatives,
Although the many variables involved in this project and the undefined nature of
many of the proposals makes budgeting an inexact science, a capital budget
required to implement many of the recommended physical improvements has been
estimated to range between $ 13,000,000 to $ 16,000,000, based on 2004 dollars.
Primary initiatives during this phase include the following.
. Develop phased implementation plan,
. Supplement existing staff to include an interpretive specialist, curator of
artifacts, archaeologist and marketing specialist.
Conclusion
Historic Murphy's Landing clearly provides the Park District, and all those involved
with the site, with a great opportunity to tell stories about our shared history and the
importance of this place for the people who have lived and worked along the banks
of the Minnesota River for thousands of years. Furthermore, the effective
interpretation of this site along the Minnesota River enhances the ability of the Three
Rivers Park District to accomplish its mission and provide a unique learning and
recreational opportunity to the community,
Acknowledgements
Many individuals, agencies, and organizations have shared their time, resources and
knowledge in order to make it possible for the Historic Murphy's Landing Concept
planning team to develop this plan. We are sincerely grateful to everyone who has
participated in this process, even though it is not possible to include everyone by
name.
The Three Rivers Park District planning team included Tom McDowell, Denis Hahn,
Kathy Dummer and Mil<e Horn. The consultant team included Anne Ketz. and Will
Stark with The 106 Group, Barry Warner with SRF Consulting Group, Jeff Oertel and
Diane Trout-Oertel with Oertel Architects, and David Dahlquist with Shive-Hattery,
Various city, county and state branches of government, including the Office of
Tourism, Department of Natural Resources, City of Shakopee, Scott County, Scott
County Historical Society, Minnesota Historical Society, and the Office of the State
Archaeologist, have also contributed through participation in workshops and
meetings.
A special note of appreciation is extended to the Shakopee Mdewakanton. Dakota
Community, for their consultation and involvement in the planning process for an
area that is an important part of their heritage.
We are particularly grateful to the staff and volunteers of Historic Murphy's Landing
whose knowledge of and commitment to the site brought tremendous insight and
ideas,
To the many staff, volunteers and representatives of agencies and organizations who
have given their time and resources, and have been willing' to share their vision for
building a revitalized and exciting place to reconnect with our past, we extend a
sincere thank you.
Concept Master Plan
Historic Murphy's Landing ix
Table of Contents
Executive Summary.., ,..', ..." ,.",... ..,.... ,..., ....,..,..,...., '.."....,.... ,.' ,...., ,.."" ,....,...., ,.." ,...." ....... ,... ....,. ii
Acknowledgements..",..."..."...,.........",..",...,.,.,.,..",..."..",..,.,.",.",......"..,.,'.,.,.."...."",.',.,."., viii
List of Ta bles ,.. ,...., .......,....,...., ,.... .......... ..... ..........,.... ,...., ....... ........",...., .........'.. .....' ,.."....,.., .......' ,xi
List of fig ures ,...,..,.",...",..,.,..,.,.."...."..."....""..,..",..."..,.."....." ........ ..........,.."",...",....',..,..."",. xi i
Section I. Introduction
Concept Master Plan Statement ,.................................,........................................... 1,1
Plan Purposes,...., ............... ..... ...." ..... ...,. ,...,.... ........,..... ............,....,....... .........,... 1, 1
Implementation..,.,..., ..." ,..,...................., ,................, ,...,.., ,...,..." ,..........., ,........,. 1. 1
Plan Organization, ........ ....... ....,...............' '.... ..,............... ,..,. .......,.... ....., ....... ..... ......... 1 ,2
Site Background ................., .........' .......... ,.....,... ............. ..... ........ .......... ............, ........... 1.3
History,... ,.... ,...,........." ..." ,.." ......"., ,....,..., ,...,.,..,.., ,.... ,..."" ,....,....,...,.', ,..., ,....." ,... .1.3
Concept Statement ............,.........................,..............,.........,.........................,.. 1,4
Authority of Plan Preparation................................................................................... 1.4
Plan Objectives .........................,....,...........................,.................,....,.......,....'............'.. 1,5
Plan Preparation Process.................,..,....,....,.................,....,......,.....,....,.............',..... 1.6
Team Meetings, ......., ..... ............... ..... ,....,.. ..............',....,., .......... ..... ...............,.." 1 ,6
InteNiews,..,.",.."..,.."..."..."......"",..,."""..,..""...,..",..",.,..."...",..""".."...,.."."..1,6
Stakeholder Workshops ..,......,.......;,....,.........",..,..,....,.........",.....,.,..........",..,.1.7
Open House ..................,.."'.........,....,....,........".....",....,...........,,...."....."....'....,.. 1,7
Section II. Opportunities and Challenges
Site Location .................... ....., ..... ....... ....................' .......,....,....... .........., ....... ..... ......"..,.,2, 1
Site Description ....,....,..............................,....,....,..........."....,.................,....,...........".... 2,1
General Site History ..... ..... ..... ....... ......., ......,........., ,......, ....... .......... ..... .......,....' .........,,2,6
Minnesota River ,.........,...................,.........,....,....,........................,....,....,..............,.... 2, 1 0
Mounds and Burials......................................................................,........................... 2. 11
Archaeology..."..."...,...."..,............,..""...,..."..."...,'..,..."...'......",..,.....,........,..,".'..." 2. 12
Buildings and Layout ............................................................................................... 2, 13
Shakopee Historic District ....................................................................................... 2, J 5
Leg islative Framework ................ ..... ..........,....,..... ....... ..... ............. ........ ..... ............' 2. 1 6
National Historic Preservation Act of 1966.............................................2,16
Minnesota Historic Sites Act......................................................................... 2. 17
Minnesota Field Archaeology Act.............................................................. 2, 17
Minnesota Private Cemeteries Act ............................................................. 2. 18
Potential Partners .........,'.....................................'......................,..,...................' ..,.... 2, 19
Section III. Interpretation
Learn ing Principles, ....... ..... ..... ........ .......,...., .......' ....... .......,....,.., ,;.......,....,.. .....'.... .....,3. 1
Interpretive Process and Objectives .......................................................................3,2
Current prog ra ms.. .......' ................" .......,.. .....".., ......., .....,.. ....... .......,.......,....", ..... .....,3,2
Concept Master Plan
Historic Murphy's Landing x
M i ssi on Statement...".............",....,..................,...........,............,................ ........ .......... 3.3
Themes and Sub-Themes ..................,.......,...,....."..,.",..."......"....."."...........,......"...3,3
Resource and Management Zones ..................,..................................................... 3.6
Minnesota. River ... ,........., ,.."...., .............., .....,.............. ............................, ,.........3.8
Native American/Pre-European .....,..............,...,....,......,.........,......."...,,..,....3.8
TINT A OTONWE (Dakota Settlement) ......................................................... 3.8
Early Pioneer/Fur Trade .........................,....,....,................."................,..."...... 3,9
Pond Mill.,....,.........,..........,..." ..... .........,...."...".....,......."......"........'"....."..."..,..., 3.9
Murphy's Inn and Landing ................,............................................................. 3,9
River T own '..............,...............,......,.......,...........,..............,......,..,................,.... 3, 1 0
Interpretive Programming Guidelines and Initiatives.................................... 3.11
General Interpretive Guidelines..........,..............,........................................ 3. 1 J
Guidelines for Theme Interpretation.......................;................................. 3. J 6
Name Change .........,....,......,....................,...........'".."..."....,.......,....,....,...".......,..".. 3,21
Section IV, Physical Site Plan
OveNiew .... ....., .........,.... ,..... ..... ..... ..... ..... .....,....,....,...., .......,.... ..........,.. ,.... ........ .......,.... 4, 1
Minnesota River and Natural Resources ...............,............................,.................. 4, J
Shako pee Historic District, .......,...., ..... ..................., .......... ..... ....... ,...... ........ .............,4.3
Mounds and Burials ..........., ............,..." .......... ...., ,.... ..............., ........., ............ ........,..., 4.4
Archaeology........................"..",..,......."...,...,..."....,........,....,...',.....".........'......,....,..,....4.5
River Town ..,..........,.....,......,."...,....,......,'.."..,.,.......,....".",..",....."........",......,...,....",... 4.6
Historic Build ings ..............., ,.." ............ ........ .................. ,..., ........ ......... ............., ,..,.., ,...4.,9
Murphy's Landing and Inn ...............................................,...................................... 4. J 5
New Concept Site Plan ...,................................................................;......,................ 4. J 9
Visitor Center ........,.........,....,........,..,..........................,......".........,.......,........... 4.19
Indoor Programming and Special Use ....,................................,............... 4.22
Restaurant F acil ity ..,." ,....."..., ,..., ". ,...............,.,.., ,..., ......" ,.....,." ,....., ...., ....'", 4,24
Support Bui/dings ....,...",..;,...".....,....,..."..."..."."......,...,.."....",.",.."......"..... 4,25
E ntra nces ,..."..."...',..,.......,..'"..",.."..,.',..., ........ ......",..",.....,..."....,...,..."..."..,. 4,26
Parking "....,...""...".."."...,..",..,...."",.."...,.,..."...,.",..",."..",.,..'..",.....".....,'.". 4.27
Circulation and Trails"....,....,....................,...................,.........,............,.......... 4.28
Highway 1 0 J Edge ........................................................,................................ 4.29
Maintenance and Operations .......................,....,......,.....",.....",............",....",...., 4,30
Section V. Market Development
OveNiew of Recent Visitor Characteristics, Segments and Preferences .... 5, J
Current Visitor Characteristics ........................................................................ 5. J
Potential for Visitorship Growth...,.................,.............,........".......,..."........, 5.2
Future Visitorsh ip ........ ....... ....., ....... ,.. ..... ..... ,......,.......,....... ,.............., ,... ...........5,4
Market Development Potential ............"..........,.........................,.........,.................,.. 5.5
Guidelines and Initiatives ,............,...............,....,...........................,..,......................... 5.7
Section VI. Finance and Revenue
I ntrod uction .,..............,........."...,............,.., ,..,...... ,... ,...,..., ,.." ......, ....., ,.." ......, ,...........,,6, J
Costs, ,.........."" ...., ....,........., '., ,...,......",..., ,., ,..,............,....., ,.." ,.., ........ .....' ,.........., ,.......' ,.6. 1
Initiatives., ......,.., ,..., ,...,. ..." ,.,......' ,.., "..., .".......'........" ....,..... ,.." ,.....,. ,..,...." ,.........." ,.., ,..6,4
Section VII. Implementation and Evaluation
Budget, ......., ,.... ,.. ..... ,..., ,...,.......,......', ,... ,..., ,... '......,....,........., ..... ......,... ,......', ,...., ...., ...... 7. 1
Phasing and Implementation ....'"...,........."..."...",.............",...........'....'....,..,......... 7.3
Evaluation Process "...,.............."....,...,.........,..."....,....,.....................,..........,........... 7.13
Concl usion .. ....,.., ,..., ,.... ,.... .........., ,..., ........, ....., ...., ...., ....,... ......., ......, ......', ,.....', '...'....' 7. 1 5
Bibliography
Appendices
A. Existing Buildings Assessment
B. 2003 Visitor Research Survey
C. 2003-2004 Program Schedule
D. Fall 2003 Classes
E. Summer 2003 Camp Flier
F. On-site School Programs
G. Outreach Programs
H. Sample Day Visit Program
I. Shakopee Visitor Facts
List of Tables
Table 3.1 Themes and Resources/Management Zones Matrix...............,....3.5
Table 5.1 2003 Visitorship Segments ....",........"..",..,..,.......'.....................,.....,.... 5, 1
Table 5,2 Capacity Analysis .....'.......... ......,..., ..... ..." ,................. .................... ..........,5.7
Table 7.1 Estimated Capital Improvements Budget......................................... 7,2
Table 7.2 Interpretive Programming Guidelines Phasing Priorities............. 7.5
Table 7.3 Physical Site Planning Guidelines Phasing Priorities ...................., 7.7
Table 7.4 Market Development Guidelines Phasing Priorities................... 7.11
Table 7.5 Financial Principles Phasing Priorities ............................................. 7, J 2
Concept Master Plan
Historic Murphy's Landing xiii
List of Figures
Figure 2.1 Site Map .....,.... ...., ,.............., ..... ..... ,...., ......, ...., .....,.. ...,...,., ......., ....,... ,..".... 2,2
Figure 2,2 Reg ional Context" ,..,. ........., ..... '..., ......., ...', ....", ,....'...., ..."..,....",....,...., ,..2,3
Figure 2.3 Proposed Land Use .....,..,................,......."..........,..,..,....,.............,..,...".., 2,4
Figure 2.4 Site Opportun ities.... ,.,...,.., ,...' ,..." ,.." ,....., ,..." '..,... ,..,.."" ,..." ,. ,..., ,., ,.., ,.",2,8
Figure 2,5 Site Constra ints" '.." ...".... ....., ,..., ..... .......,...., ,...,.......,....; ,.." ,......, ,....., ,...... 2.9
Figure 3, 1 Resource and Management Zones Map,.......,.............,..................., 3,7
Figure 4.1 Concept Master Plan ,...............,....,......,..."....,......,..,'............"....,......, 4.20
Concept Master Plcm
Historic Murphy's Landing xiv